Coming Soon To Loews Theatres: Truth In Advertising!

posted by br91975 on May 4, 2005 at 8:25 am

According to this article,) from the New York Times, Loews Theatres' newspaper and web-based advertisements will soon begin making note that their feature presentations begin 10 to 15 minutes after the show time actually given.

So, now, people who don’t want to watch advertisements will know exactly when they’ll be able to arrive and not find a very good seat. ;)

Comments (6)

JodarMovieFan on May 4, 2005 at 3:44 pm

Why can’t movie theaters just start their advertisements before the published time? That way you don’t have to wait 10-15 minutes for the movie to begin.

UAGirl on May 4, 2005 at 6:19 pm

Because the studio alwasy send in some insanely snobbish auditor to check that you have played their previews with their film.

REG and AMC started doing the “pre-show” hub-bub before the start of the the showtime. None the less you still have to sit through 15 minutes of trailers.

RobertR on May 5, 2005 at 5:26 am

I was thinking the same issues about coming right at showtime, there will be no seats left.

William on May 5, 2005 at 6:25 am

During the 80’s, Mann Theatres of Southern California. Started their trailers about 10 minutes before the advertised feature start time (7:50 for a 8pm show). It worked out great but the studios wanted more of the patrons to see the product. Thats when trailers got into a big race on what was placed on the feature and how many per-feature. At one time GCC Theatres had only 4 trailers per feature then it went up to 5-6 trailers.

David Wodeyla
David Wodeyla on May 5, 2005 at 8:15 pm

Loews got a lot of press for doing nothing special. Most movie fans enjoy coming attractions, but hate the commercials that run before them. Most theatres also advertised showtimes usually including about 7-12 minutes of trailers. What everyone hates, are the 15-20 minutes of commercials that run before the trailers. But if you want to get a decent seat, you have to arrive during those commercials anyway. So the advertised times hoopla, is really a lot of hype over nothing.

TLSLOEWS on February 2, 2010 at 7:33 pm

When I worked for Loews the show time in the advertisements meant the time the Feature started not the preveiws and we did not run commercials.

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