AMC & Cinemark Offers Money Back Guarantee To ‘Cinderella’ Moviegoers
AMC, since followed by Cinemark, is now offering a money back guarantee to moviegoers who see the new Ron Howard film “Cinderella Man.”
“Cinderella Man”, which stars Russell Crowe as a Depression-era boxer trying to make ends meet and revive his career, has stuggled to find success in this summer’s box office climate despite excellent reviews from critics. Some attribute this to Russell Crowe’s offscreen antics, the general downtown in ticket sales, poor marketing, bad timing, etc.
“It’s in competition with films with lots of special effects and big action this summer. This is a quiet film,” Falk said. “The whole effort was to focus attention on what is a beautiful film that deserves an audience but just hasn’t gotten one.”
So far, only 100 patrons have asked for actual refunds since the promotion started.