Theater Naming Issue
Following a report by the Baltimore Business Journal that Clear Channel will be amplifying its corporate sponsorship activities within its theatre division, the question arises once again about the historic preservation community’s position on naming rights for theaters. That is the subject of this week’s poll question and any comments you wish to post in our comments section to this story.
If a corporation or individual pays for the restoration and/or renovation of a theater, is there a responsibility to retain any or all of the original name? Examples of this range from the Kirk Douglas Theatre in Culver City to the Cadillac Palace in Chicago to the American Airlines Theatre in New York. Past issues have also included the switch from Grauman’s Chinese to Mann’s Chinese, etc.