IMAX will expand into AMC theaters
Imax will expand into 100 AMC theaters, doubling the number of large format 3-D theaters in the US. Imax has struggled, in the red, so this is a huge help. Digital projectors for 3-D cost half a million dollars each….
Imax and AMC Entertainment are teaming up to open 100 Imax theaters, doubling the number of large-format 3-D outlets in the United States and adding momentum to Hollywood’s growing interest in the genre.
The deal involves equipping 100 of AMC’s existing auditoriums with next-generation Imax projection systems, which rely on digital images rather than film and are meant to provide an immersive viewing experience.
Imax will shoulder the expense of the projectors, which cost about $500,000 each. AMC, one of the world’s largest movie theater chains, will pay to retrofit auditoriums in top-performing movie complexes in 33 cities, reconfiguring the seats and enlarging the screens.
Read the full article in the new York Times.