Man, I sure love ArcLight
I’ve been harboring this little secret ever since writing for this site. Part of me thinks I might me labeled a heretic for even suggesting such a thing. Despite my love for the grand movie palaces of yesterday, my favorite place to see a film may just be ArcLight Cinemas.
For those not in the Hollywood area, let me bring you up to speed. ArcLight Cinemas is a luxury multiplex built five years ago in back of the historic Cinerama Dome on Sunset Boulevard. As opposed to other standard theaters thrown up today, ArcLight was created to incorporate many ideas that cater to a passionate audience.
For a couple extra dollars on weekends and virtually the same price as competing theaters during the week, you get reserved seating, no commercials, an introduction to the film by a member of the staff and an almost absurd amount of legroom and armrest space. They also at least attempt to typically show only the more desirable pictures in the marketplace, both small and big.
Compared with the glorious single screeners in the neighborhood though, I could see how some people would have issues with the interior aesthetics. Despite all their amenities, these are just your typical stadium seating theaters, with an added modern sleekness though.
Maybe they could have made more of an effort to include more ornamentation inside. Pacific Theatres(its owner) made a decision to emphasize comfort instead. With the success of the complex and the call to imitate it in other markets, you can’t help but think they made the right decision. If less and less people are going out to the movies, maybe the best strategy to get people back in is to create an environment as cozy as home as possible? ArcLight is living proof of that mantra for sure.
Don’t get me wrong. There’s nothing like going to a classic theater. Especially for a big film, I’d never trade the experience. I like to visit them sparingly though to make each time an event. Sometimes I just don’t want an event. I just want to go to the movies. When it comes to that, no place to me provides a more superior experience in that category than ArcLight. I mean, come on. Anyplace that charges a reduced price for children yet full price for infants must be something right.
(Thanks to chotda for providing the photo.)
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