Fight for the Alameda
ALAMEDA, CA — With a possible megaplex in the works that would ultimately ruin the theater, Tonia De Paiva is leading a charge to save the Alameda Theatre.
Tonia De Paiva strolls by the Alameda Theater — a cyclone fence surrounding its front, a cement mixer guarding its entrance, the sounds of collapse coming from deep inside — and it breaks her heart.
Her beloved Alameda Theater, with its classic art deco interior, is being converted into one of
those fancy-schmancy megaplexes with eight screens and an adjoining garage. All her
precious memories are being bulldozed.
It makes no sense to De Paiva, who’s trying to save her historic theater — built in 1932, closed in 1979 — from ending up the way of so many other movie palaces, knocked out by Blockbuster and Netflix.
For the full story, go to the Mercury-Register.