Loud previews disturb patrons, hurt exhibitors
Almost everyone has experienced excessively loud trailers before the feature. There have been concerted efforts at NATO conventions to correct this perpetual problem. Still, probably every cinema in the world continues to receive extra loud previews. The consequences include frustrated patrons finding yet another reason to give up on movie-going and theater managers time and again fielding hostile complaints. Despite posting a projectionist/staff person in the booth to adjust the sound, down for trailer & up for feature, the likelihood a picture in a multiplex will be off at the start or even during the meat of the show is unacceptably high.
We all know television commercials are generally louder than television programs. This is not as obnoxious because remote controls facilitate tweaking the sound level. Heck, my saintly elderly mom just mutes the darn ads.
A terribly loud trailer is a vicious assault on the patron and the exhibitor. Sound waves are physical. Our brains are being bruised. The marketing parasites, and the prostituted sound guys producing the preview soundtracks, are consciously, perhaps gleefully, slapping all of us with too much sound.
The studios and distributors will not respond to reason. They think they are better and smarter or just don’t care as long as their warped superficial lifestyles remain uninterrupted. They do what ever they want at the expense of consumers & exhibitors. They use their appendages in other corporate media to maintain a facade of respectability. This status quo is not sustainable.
The loud preview problem has been around for a long time. I have arrived at a heartfelt solution. We monitor the sound level of every new trailer. If the thing is sadistically loud, we splice the offending preview out of the show. The persons responsible for damaging the hearing of our customers will not change until those of us at the front line force those industry morons in L.A. & N.Y. to lose money.
Summary: I think the production of destructively loud previews will continue unabated until a significant percentage of exhibitors are in the habit of not playing trailers offensive to our customers.