Varsity reaches 70

posted by Michael Zoldessy on December 30, 2008 at 7:50 am

DES MOINES, IA — Last week, the Varsity Theatre reached its 70th Anniversary and it’s still going strong.

Bev Mahon still keeps a grainy photocopy of a newspaper advertisement that was published in early 1939. The Varsity Theater had just opened, and the advertorial boasted that it was “not just another theater, but in a setting as picturesque as the locality it represents a charming place to spend your entertainment hours, leisurely, unobtrusively.”

When one considers that description, the Varsity hasn’t changed all that much during the years. On Christmas Day, the single-screen theater across the street from historic Drake University will reach a milestone of its own — its 70th anniversary.

Read more in the Des Moines Register.

Theaters in this post

Comments (1)

movies10063 on December 30, 2008 at 5:30 pm

With all the readings of theaters closing daily it is great to here of the wonderful story of this theaters success and its long time devoted owner !!!!

You must login before making a comment.

New Comment