New Pink Panther promo

posted by Simon Overton on July 2, 2008 at 10:45 am

Once again, which historic theater is used for the recently made, pre-show request to TURN OFF YOUR CELL PHONES -presently running in most Regal cinemas?

I am referring to a clip comedian Steve Martin’s arrival at a typical old Fox Theatre with a “Scouracized” box office and Terrazzo outer lobby. It’s also an interesting way to plug the latest “Pink Panther” flick. I hope THIS one will be funny!

Is it the Alex Theatre in Glendale, CA?

Theaters in this post

Comments (8)

William
William on July 2, 2008 at 10:53 am

It’s not the Alex in Glendale. It’s the El Portal in North Hollywood.

Simon Overton
Simon Overton on July 2, 2008 at 1:04 pm

Thanks William… I never got to see that theater when I lived in socal -shame on me!

Do you know if there is anything published about this wonderful form of decoration which Fox redecorated so many of their theaters with?

William
William on July 2, 2008 at 5:26 pm

Simon, The Theatre Historical Society of America published in one of their yearly annuals back in 1987. Which featured that type of decorations that Fox West Coast Theatres used. It was titled “Skouras-ized for Showmanship: Skouras' West Coast Theatres” (annual #14-still available from their website) .

GaryParks
GaryParks on July 2, 2008 at 11:34 pm

I most heartily encourage anyone who likes the Skouras style to buy that Annual (1987) from Theatre Historical Society mentioned above. It’s a wonderful documentation of the style, with many photos and fine analysis/written documentation. It’s worth every penny.

HowardBHaas
HowardBHaas on July 4, 2008 at 3:09 pm

That trailer/request is being shown at more than only Regal cinemas. I saw it recently, probably at National Amusements' Bridge Theatre in Philadelphia.

Simon Overton
Simon Overton on July 7, 2008 at 12:10 am

Many thanks, Gary & William, for the info-to-know. I’ll gladly order #14 when they open shop tomorrow!

MPol
MPol on August 13, 2008 at 8:49 am

I wish they’d show the trailer request to turn off cell-phones at the Coolidge, Somerville and Brattle Theatres.

TLSLOEWS
TLSLOEWS on December 14, 2009 at 7:16 pm

How about any theatre anywhere? Did you come to see a movie or talk on the phone?You can do that at home.

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