Theater admissions fall in ‘08
It certainly wasn’t a win, but a not so serious decline and current increase in ticket sales provide a bright pictures for theaters.
Theater admissions fell less than anticipated in 2008 — 2.5% — while they are up a sizeable 4.5% so far this year.
Tallies provide further evidence that moviegoing has become a favorite pastime in brutal economic times.
Industry estimates released at the end of December showed that admissions for 2008 were running 4%-5% behind 2007.
Read the full story in Variety.