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I think Avatar will change 3-D moviegoing, but not the entire moviegoing public, as awareness for this movie is not on par with other big films like “SHerlock Holmes” and “Alvin and the Chipmunks 2”.Hopefully “Avatar” won’t be like “Waterworld”.
Yeah, I’m worried about the marketing of the film. I’m a Cameron fan, so I want to see it, but Fox doesn’t seem capable of generating a “must-see” buzz around it. Other than a “look at the pretty pictures” ad campaign, they don’t have a handle on the picture. The tagline they came up with, “An All New World Awaits,” is pretty wimpy. It’s going to have to depend on word-of-mouth for its ultimate success or failure.
I think $250 million worldwide is pretty easy to attain because of Cameron’s reputation, but the film is rumored to have cost $500 million, which means it needs to make $1 billion just to break even (in Hollywood accounting terms). It’s going to be considered a flop if it generates anything less.
Does anyone know if/when Avatar will come to a “real” IMAX theater in Washington DC (smithsonian or Dulles not the re-purposed AMC theaters? As of tonight, none of the full IMAX theaters had Avatar on their schedule of the next two months. I find this strange, both the dark knight and star trek were showing there. Any clues?