MPAA undercuts cinema distrubution

posted by ceasar on November 6, 2009 at 7:40 am

The MPAA announced that they are paving the way towards bypassing theaters in the film distribution model.

In a filing today with the Federal Communications Commission, the Motion Picture Association of America, Inc. (MPAA) reinforced the benefits of allowing studios the option of sending movies fresh from the box office to tens of millions of American households.

“Many of us love movies, but we just can’t make it to the theater as often as we’d like. That is especially true for parents of young children, rural Americans who live far from the multiplex and people with disabilities that keep them close to home,” MPAA Chairman and CEO Dan Glickman said. “Having the added option to enjoy movies in a more timely fashion at home would be a liberating new choice.”

Read the full story at Deadline Hollywood.

Comments (8)

danpetitpas on November 6, 2009 at 11:22 am

I read this story yesterday on Deadline Hollywood and was thinking about the implications. The studios are going to basically bypass the theaters. It probably won’t destroy the dating segment of the audience, since those people want to get out of the house anyway, but I could see a lot of families foregoing having to get the kids dressed and piled into the SUV to go to the movies and spending $30 on tickets and $40 on popcorn and drinks. Wow! All those lucrative weekend matinees of children’s films would be gone.

Likewise, the over-40 crowd wouldn’t have to put up with people talking on their cell phones during the movie, eating smelly pizza, sloshing Pepsi on the floor, and kicking the backs of their chairs.

And, I’ve got to say, I’d rather watch a non-tentpole movie at home than having to drive 12-miles to see it on a decent-sized screen!

DonSolosan on November 6, 2009 at 12:54 pm

Wow! Count me out. If it’s worth seeing, it’s worth seeing right — in a movie palace with a giant screen and sound, with the buzz of the audience, and a bag of popcorn and drink. The big problem for me is that Hollywood hasn’t exactly been churning out “must see” movies the past few years…

MPol on November 9, 2009 at 5:29 pm

It’s agreed that MPAA has undercut theatre movie distributions, which is disgusting and destructive, not to mention a form of piracy in itself, imho. As a cinephile who still enjoys going to great, older movies as well as some new ones, I will not be driven away.

MiltonSmith on November 12, 2009 at 2:08 pm

So now the MPAA wants to kill off the movie theater. Nice. Why, so with the decline in profits they complain that its all the fault of movie pirates?

Jon Lidolt
Jon Lidolt on November 15, 2009 at 7:02 pm

Once you bypass the movie theatre you no longer have a movie… you have a TV show. Would Ben-Hur’s incredible chariot race have made a dent in the public’s conscience if the film had debuted on television? We all know the answer to that. How about 2001 on the Cinerama screen? Seen at home, even on a hi-def 50" screen – it doesn’t impress. And what about the Oscars? How do they figure out which feature length programs get nominated for Academy Awards? Wouldn’t they all just get lumped together into the Emmys?

What’s going on? Why try to kill off the moviegoing experience? Can’t anyone wait for more than the 3 or 4 months it generally takes for a movie to end up as a DVD or Blu-ray? What’s going on here? Anybody know?

CSWalczak on November 15, 2009 at 10:41 pm

And if the studios have their way, that “3 or 4 months” could shrink to a few weeks or even less. Sony wanted DVDs of the Michael Jackson documentary “This is It” in stores for Christmas and only backed down after massive theater-owner protest. Recently, theater owners in France shut their theaters down briefly in protest of the shrinking release-to-DVD windows, and there has been talk of making some new releases concurrent with theatrical releases as premium computer downloads.

Mike Rogers
Mike Rogers on October 25, 2010 at 4:01 pm

Well, lets just close all the theatres.start with those 20 plus monster screens.Yep,Glad I got out of the Business in 1983.

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