Controversy about whether new screens meet IMAX expectations
IMAX is responding to the outrage that erupted a few weeks ago when customers complained about specific screens being falsely advertised as IMAX.
“To some degree this is a product of our success,” Gelfond tells Variety, “because as we attract more customers that other 2% is more and more people.
“We are going to do something (about the complaints). We hear the people.”
But as yet he isn’t sure what. He says they’re not yet sure what portion of their customers are actually unhappy. They’re planning a further customer survey and will decide what to do after they see the results.
Read the full story at Variety.