Even as non-profit, Plaza in Atlanta fighting to survive

posted by CSWalczak on January 29, 2010 at 1:34 pm

ATLANTA GA — For over seventy years, the Plaza Theatre’s projectors have churned away. But the going’s getting very tough for the venerable movie house, now owned and operated by Gayle and Johnny Rej who bought it from George Lefont in 2006. They have had some success with special movie events, but the future of the theater is cloudy at best.

Even under new ownership, it has been a long time since the small two screen theater has turned a profit, and because of that Gayle and Johnny Rej had to convert it into a non-profit organization.

“Basically the theatre won’t survive as a for profit business because the overhead is just so expensive and there’s really not enough revenue coming in.”

There is more at WPBA.

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