Avatar crosses $1 billion worldwide…fastest to reach milestone!!!
According to an article in the LA Times, most of the take of Avatar’s $1 billion and counting box office worldwide has been from IMAX and Digital 3-D showings of the movie, about 75%.
One of the riskiest movies of all times is now officially one of the most successful at the box office.
When “Avatar” opened, its solid but far from stellar results left 20th Century Fox uncertain about whether the $430 million that it and two financing partners had invested to produce and market the 3-D film would pay off.
Less than three weeks later, there’s no doubt. Director James Cameron’s science-fiction epic on Sunday became only the fifth movie in history to gross more than $1 billion worldwide and, by far, was the fastest to do so.