More 3-D advertising coming
Looking for a new way to attract advertiser dollars, the increase in 3-D projectors in theaters will also bring more 3-D ads.
The number of theaters that could handle 3-D advertising has limited 3-D cinema advertising. Screenvision aired the first 3-D ad for Wrigley last May, which aired for five weeks in more than 400 theaters. By the end of the year, only 7,736 theaters had digital projectors, per the Motion Picture Association of America.
With more film studios producing 3-D films, theaters are gearing up to attract moviegoers and lure advertisers with a new way to promote brands.
Read more in Media Week.