Price increases for 3-D movies in effect today
According to a Wall Street Journal article, 3-D ticket prices at the top three theater chains, AMC, Cinemark, and Regal, will take effect today. The increases will be very large, up by 26% in most theaters. This comes as the success of movies such as Avatar and Alice turned things around for the morbund 3D genre. As more and more movies come out in 3D and theaters get more 3D screens installed, higher grosses for 3D versions of regular movies will pump some much needed cash in Hollywood’s banks.