Regal introducing new premium RPX big screen installations
KNOXVILLE, TN — Although it already has over forty IMAX installations, Regal Entertainment group, the nation’s largest theater operator, will be introducing its own proprietary giant screen digital format to be called the Regal Premium Experience or RPX. The first will be open May 15 at the Regal E-Walk Stadium Cinemas 13 in NYC.
“Regal patrons have shown a strong preference for viewing films in premium environments,” stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. “Each RPX location will be individually designed and tailored by our technicians and will feature high-quality digital projectors and screens complemented by a custom surround sound system. The addition of the RPX locations to Regal’s already successful IMAX® strategy will complement and extend the number of Regal theatres featuring premium movie-going experiences.”
Read the full press release in Market Watch.