Small cinemas buck the multiplex trend in offshore places in SW Florida
SANIBEL ISLAND, FL — Want to run a little movie theater without being overpowered and trampled upon by the big chains? Find yourself a small island community, where convenience can trump the cost and distance of travel to a multiplex. Three small cinemas, the Island Cinemas on Sanibel Island, the Beach Theater on Ft. Myers Beach, and the Marco Movie Theater on Marco Island keep going without digital 3D or stadium seating.
That’s the secret to running an independent movie theater in the 21st century: Stay small and find an untapped or underserved market far from the multiplexes and megaplexes.
“It’s the location,” Island Cinema manager Britt Maxwell said of the theater’s success. “The next nearest theater is 30-45 minutes away.
The article about these three theaters in News-Press.