Classic art deco theater in jeopardy
HOOPESTON, IL — Dangerously empty lately, the Lorraine Theatre has had a hard time making a profit.
“The overall attendance for 2010 versus 2009 is down almost 20 percent. The killer was July,” said owner Josh Caudle. “July 2010 attendance was down nearly 70 percent versus July 2009.”
Attendance is the key that represents ticket sales and revenues to the movie studios.
“So far in 2010,” he said, “the Lorraine has played 14 films where the tickets sales didn’t recoup the cost to the studios for providing us the films. They are therefore unwilling to continue to give us films.”
Read more in the Commercial News.