Film Vet Offers Advice for Rejuvenating the Industry
Industry Veteran Michael Williams-Jones has written an op-ed addressed to film producers, distributors, and exhibitors in an effort to shake up what he sees as a short-sighted, complacent business.
“Cinemas around the world with notable exceptions are yet again beginning to look tired and somewhat unloved,” he writes in Screen Daily. “Take a really close look the next time you go to the movies….band-aid remedies have replaced grand imaginative cinema projects.”
He doesn’t spare the studios either for churning out the same “sequels, prequels, CGI extravaganzas, remakes, [and] teen fare” while making the “older audience … all too often overlooked or ignored.” Williams-Jones urges the industry to stop thinking in the short term and strategize about “who your audience is and perhaps more importantly who it could potentially be.”
Is targeting primarily those below 25 years old a sustainable business model?