“Dolby looks to kill the IMAX giant with new ultra-bright laser projection”
Dolby has been to the top of the mountain and laid eyes on the future of visual technology, and that future begins with three simple words: high dynamic range.
Everyone knows IMAX is the big name in cinema for those seeking a transcendent theater experience, offering over 830 theaters worldwide, with massive, visually stunning screens that aim to make it worth leaving the comfort of your home theater to brave the crowds. However, while Dolby may be best known for its indelible mark on the world of sound, the company’s latest large-format theater projection technology aims to put the name IMAX in your rear view mirror…
Read the entire article at digitaltrends.com.