Battle for the bigger screen

posted by Michael Zoldessy on April 17, 2014 at 10:37 am

It’s not just IMAX that has the huge screens anymore. Chains like Cinemark have been expanding their large-format theaters in an effort to lure more moviegoers in that are serious about getting them best experience possible.

What could this mean to you and what will happen next? Get the full story in the New York Times for more.

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