Brighton, NY – Rejoice, film lovers: Movies 10 has reopened

posted by ThrHistoricalSociety on August 22, 2017 at 11:19 am


From the Democrat & Chronicle: Movies 10 has another chance at delighting moviegoers in the Rochester area.

The theater, which closed in January, is now operated by Zurich Cinemas, a company that owns Pittsford Plaza Cinema 9, plus other theaters or drive-ins in Oswego, Elmira and Geneva. The theater was operated for 20 years by Cinemark, which also operates Tinseltown USA and IMAX in Gates.

The theater’s soft opening started on Friday, and a grand opening is planned for next weekend, said Pittsford Plaza Cinema 9 general manager Austin Wildey.

Zurich completed extensive renovations at the Brighton theater on West Henrietta Road, including new reclining seats, sound systems and projectors in all 10 theater spaces, said Wildey. Also, there’s a revamped concession stand, digital menu boards and new televisions in the lobby, he said.

The average ticket at the theater will be $3, he said, continuing the theater’s discount tradition. It’s unclear yet whether the theater will offer additional discounts on certain days of the week.

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ABOUT THEATRE HISTORICAL SOCIETY OF AMERICA: Founded by Ben Hall in 1969, the Theatre Historical Society of America (THS) celebrates, documents and promotes the architectural, cultural and social relevance of America’s historic theatres. Through its preservation of the collections in the American Theatre Architecture Archive, its signature publication Marquee™ and Conclave Theatre Tour, THS increases awareness, appreciation and scholarly study of America’s theatres.

Learn more about historic theatres in the THS American Theatre Architecture Archives and on our website at

Comments (4)

NittyRanks on August 24, 2017 at 12:15 pm

This is around the corner from my work and one of our satellite clinics is next door. It’s a great alternative to higher priced theaters.

April Russell
April Russell on May 19, 2018 at 1:37 am

Reopening this establishment was an excellent thing! The tickets price remains the historic value and the upgrades are exceptional. This business owner has rebirth Rochester’s gem for movie entertainment and done so by eliminating unnecessary staffing, simplified concessions, exchanged the arcade for party opportunities and added vending options. The best upgrade are the electric, lounge style seating that provide optimum viewing with more space. Other similar movie theaters offer such upgrades but cannot match the value. Great job! five nights at freddy’s

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