June 25, 2007
Dan Glickman of the MPAA sounds off on the summer’s film business.
It’s been just a few weeks since the official start of summer. As folks break out their summer whites, dive into the local swimming pool and fire up the grill, one additional seasonal pastime is off to a blazing start: it seems everyone is heading to the movies.
Moviegoers today have plenty of choices for their entertainment — from television to video games to the beckoning outdoors. Yet the allure of air conditioning and fresh popcorn alone can hardly account for the movie-going masses visiting the theaters in such large numbers. From long-awaited summer sequels to smaller films that make us laugh, think, or both, the movies are enjoying a revival today.
First out of the gate were a bevy of fan favorites — from Spider-man to Shrek to Pirates of the Caribbean. Independents like Waitress found a place in our hearts and continue to thrive at the box office. Knocked Up demonstrated a bull market for films that celebrate the humor of being, well, human. Fans came back to see the gang from Ocean’s and just last weekend Fantastic Four: Rise of the Silver Surfer beat box office figures for the original which debuted in 2005.
For more, read the Huffington Post.
June 21, 2007
TORONTO, ON, CANADA — The historic Toronto west-end theatre, the Revue Cinema, closed at the end of June 2006. Over the past year, the hardworking community group, the Revue Film Society, has toiled to find a way to reopen the theatre. Finally, this week, we announced our success.
The Revue has been purchased by local couple Danny and Letty Mullin, who have agreed to lease the building to the Revue Film Society. The RFS, in turn, will operate the cinema. The Revue is expected to be open by the end of summer 2007.
For more information, please visit the official Revue Website.
June 14, 2007
FRESNO, CA— Last Wednesday, Frank S. Caglia, the owner of the Fresno Warnor’s Theatre passed away.
Frank was 95. Frank purchased and restored the Warnor Theatre and organ in the early 1970’s. Around this same time, Frank was also selected as the Theatre Historical Society’s Member of the Year/Honorary Member.
Frank always used to say, “You see, I bought a pipe organ. There just happened to be a theatre building around it.”
The theatre will continue on under the guidance of the Caglia Family.
Please see the Fresno Bee for more on this remarkable man.
June 11, 2007
This piece provides some interesting tips on how to cut dollars away from your moviegoing expenses.
If you enjoy going to the movies, you don’t have to spend a fortune on tickets.
While most people purchase their tickets for full price at the ticket window, there are numerous ways that you can see your favorite summer movies for less. Always read the fine print on discount movie tickets. While many are good at any time, some may have restrictions for newly released movies.
Anyone have any other pointers?
For the full report, go to TheStreet.com.
June 6, 2007
Does anyone out there know what months are considered more busy than others? Which months are traditionally considered ‘slow’?
May 17, 2007
Sure to be shot down by the theater chains, but regardless very tempting to the studios, Comcast is re-inciting discussion on the idea of simultaneously releasing new films to homes and theaters. They won’t say who but have claimed studios are interested if viewers at home would be willing to pay $30-$50 per showing.
How much would you pay to see a new theatrical release in the comfort of your own home? Comcast is trying to make the “simultaneous release” dream happen, but with prices being proposed in the $30-50 range per screening, the dream looks more like a Hollywood acid trip.
Comcast COO Stephen Burke told attendees at last week’s national cable confab that studios are interested, but that interest must be limited, for he didn’t name names and the studios aren’t talking. It is the first time we’ve heard some quasi-solid pricing details from a major player, however.
The idea behind “simultaneous release” is that technology-in particular, bandwidth to the home-has advanced to the point where day-and-date distribution of new films is not only technically feasible, but desirable.
For more, read Ars Technica.
May 8, 2007
Mining theaters for more ways to get inside patrons' heads, ad campaigns are being introduced which involve text messaging with audience members.
The Guard, which has deployed recruitment ads to theaters before, fielded a new weapon: text-messaging moviegoers before the previews.
A slide in about 1,100 theaters in December invited patrons to use their cell phones to text in their age and let the Guard tell them about its required fitness level.
Those who opted in were messaged back sit-up, push-up and running requirements. They also got follow-up messages that touted enlistment benefits, such as tuition assistance.
For more, go to Indy Star.
May 3, 2007
In July, Connecticut passed a law that offers filmmakers a 30 percent tax credit for productions costing $50,000 or more – cited as the most generous for filmmakers in the United States. This has worked as we’ve seen 5 movies being filmed in Southwestern Connecticut since then, with more slated for the coming months.
New portions of the initiative would extend eligibility to 50 percent of a production’s out-of-state expenses and eliminate limits on talent fees for extras and actors with small roles. Pornography would not qualify.
April 30, 2007
How does the track system begin and change over time with movie theaters?
Does a theater chain sign a contract with a distributor to play its product at a specific list of movie theaters? How does this change over time? Was looking at microfilm ads and noticed one former Century theater ( New Rochelle, NY) had switched from running steady United Artists and MGM films to Universal and 20th Century Fox in the early 1970’s.
Aside from Jason Squires book “The Movie Business” are there any others that were written about distribution and exhibition patterns, etc??
April 12, 2007
With studios looking for every which way to market their films, the introduction of a part of Myspace just for movie trailers seems like the predictable next step.
Social networking site Website Myspace, together with independent entertainment studio Lionsgate, has unveiled MySpace Trailer Park, an online community devoted to theatrical trailers of new film releases. Trailers will be featured 3 to 6 months before the actual movie release.
“We expect millions of Americans will come to Trailer Park to check out the industry’s best movie trailers. The demand on MySpace for premium video content is off the charts and we expect Trailer Park to speak to users who want to discover and virally share these videos,” said MySpace CEO Chris DeWolfe, in a press release.
Read more at TMC Net.