New Amsterdam Theatre

214 W. 42nd Street,
New York, NY 10036

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42ndStreetMemories on July 18, 2016 at 7:15 pm

I saw the 1964 re-release of PSYCHO at the New Amsterdam and part of the fun/horror was the audience.

Mike (saps)
Mike (saps) on July 18, 2016 at 6:38 pm

In 1971 Bette Davis and Ernest Borgnine starred in “Bunny O'Hare” and here is an excerpt from the New York Times' review:

“Also on the bill with "Bunny O'Hare,” currently at neighborhood theaters, is “The Velvet Vampire,” which is almost as funny as “Bunny O'Hare,” though I doubt that it means to be. It has to do with a beautiful, 125-year-old woman, the mistress of a remote ranch in the southwest who stocks her own blood bank with tourists dumb enough to spend the night.

“It is to be recommended only if you can see it at the New Amsterdam on 42d Street, where audiences loudly, freely and obscenely associate with the action on the screen.”

DavidZornig on October 21, 2015 at 9:03 pm

Circa 1910’s photo added courtesy of the Duke University Collection.

DavidZornig on September 17, 2015 at 2:11 am

1953 photo of the New Amsterdam marquee added, courtesy of Al Ponte’s Time Machine – New York Facebook page.

Ed Solero
Ed Solero on April 3, 2012 at 6:40 am

That is definitely a view looking east down W. 42nd Street from around Eighth Avenue. In that first pic, the marquee of the Anco Theatre is in the foreground on the right, with Bruce Li on the marquee – as Al points out. The marquee for the Empire can also be seen, just beyond the glimpse of the Roxy Burlesk and behind that the side board of the old billboard signage that used to be mounted on the facade above the Liberty marquee.

On the left (north) side of the block, Modells is indeed a sporting goods store that still dots the landscape in NYC (currently they occupy a site across the street from this old location). And the marquees of the Selwyn, Times Square and Lyric Theatres can be made out going off into the distance. The Apollo marquee is probably in the mix as well, but the image is a bit too murky to make out the detail.

I can’t really distinguish much of the New Amsterdam marquee or vertical, which would be on the right side of the street in this image, and off in the distance at the other end of the block.

Al Alvarez
Al Alvarez on April 3, 2012 at 6:27 am

Dave, the marquee on the front right is actually the Anco. Note that the Roxy and the Modells' both moved on 42nd street over the years.

Dave Tavres
Dave Tavres on April 3, 2012 at 12:59 am

Was just watching “The Incredible Hulk”, and during the closing credits they show what appears to be the marquee of the Amsterdam Theater. (photo:

From “The Incredible Hulk” – S01E07 – 0.49.27 (Netflix:

There is a “Liberty” sign on the right, a “Modell’s” (sporting goods?) on the left, and a “Roxy Burlesk” sign on the right.

Google Street view:

Ed Solero
Ed Solero on June 17, 2011 at 2:22 pm

Bigjoe59… The Harris was in fine condition. It was the longest surviving of the original theaters on the block, showing movies several years into the ‘90’s. I guess it was deemed insignificant compared to the six other houses that were “protected” by the New 42nd Street organization. We see where that has gotten the Liberty and Times Square Theatres.

bigjoe59 on May 6, 2011 at 2:27 pm

was the Harris/Candler Theater torn down because it was in
such condition that it was unrepairable or because no one wanted
to spend the time and money to properly renovate it as they did with the New Amsterdam?

Ed Solero
Ed Solero on April 14, 2011 at 4:51 am

The McDonald’s marquee was built entirely new for the franchise over the main entrance to the Candler Building within the last 15 years. There was never a movie entrance at that exact spot. The Harris Theater had it’s entrance and marquee just to the right of where the McD’s entrance is today.

wally 75
wally 75 on April 13, 2011 at 11:29 pm

Ed, what theatre was where Mickey D is..good use of marquee..

Ed Solero
Ed Solero on April 11, 2011 at 10:00 am

Just checked â€" that photo of the fireplace in the lower lobby lounge from Ken Roe was taken in 1997 right after renovations. The image was re-posted above by HowardBHaas on Jan 4, 2008.

Ed Solero
Ed Solero on April 11, 2011 at 9:20 am

Took the kids to see Mary Poppins last May and snapped a few shots that I added to my New Amsterdam Theatre photobucket album.

Some of the shots are overviews that we’ve seen before – the balcony boxes, lower lobby lounge – but I tried to concentrate on some other details as well to mix it up a little.

That link should take you to the first new pic in the series. Just click “Next” to see the rest of them. I think there are 21 images from that day. The complete album has 57 images – most of which I either posted here already or purloined from this site.

If you click on the image once, it will enlarge it to full size. Click on it again and it will go back to the original size that opened. I don’t know when they added the concession stand to the lower lobby lounge – there are photos of this room by Ken Roe back in 2006, I believe, where the fireplace is unobstructed by any concessions.

Ed Solero
Ed Solero on April 11, 2011 at 8:55 am

The Harris was completely torn down and replaced by a new building. If you google map that stretch of West 41st Street, you can clearly see the old rear facade of the Liberty as well as the New Amesterdam (with its two sets of fire-escapes running all the way to the old roof-top theater space). Between these two is an entirely new green-colored structure that is nearly completely windowless. This is where the auditorium would have been.

bigjoe59 on February 6, 2011 at 3:31 pm

i thank AlAlvarez for posting the street chart as to the situation
of which theaters were where. but it only prompts another question
on my part. so here goes. the Lew Fields/Anco Theater and the American were torn down, the Eltinge/Empire never went back to
41 St.,the Liberty auditorium is closed up,the New Amsterdam is
alive and well which leaves the Candler/Harris. now from the chart
the entrance/lobby of the theater ran alongside the Candler building and the body of the theater the auditorium was actually on
41 St. so when Madame Tussuad’s was built they completely torn
down not only the entrance/lobby area but the auditorium as well?

bigjoe59 on February 4, 2011 at 4:54 pm

i am confused now. i had read in a book on the 12 theaters that
once graced 42 St. between 7th and 8th Avenues that the auditorium
of the Liberty was closed up and located behind Madame Tussuad’s Wax Museum. now as you directed i looked up the listing for the
Candler Theater better known as the Harris. if i understood it
correctly the Harris Theater was torn down to build Madame Tussuad’s. but i thought the Candler/Harris Theater was in back
of the Candler Building not adjacent to it. i don’t see how the
Liberty auditorium could have been right behind the Candler/Harris

bigjoe59 on February 4, 2011 at 1:17 pm

why isn’t the Chandler Theater listed? the entrance was thru
the street level of the still alive and well Chandler Building.
like the Liberty auditorium which still exits behind Madame
Tussaud’s Wax Museum does the Chandler auditorium still exist
behind the huge MacDonald’s?

Al Alvarez
Al Alvarez on January 30, 2011 at 7:17 pm

..and the Victoria.

Mike (saps)
Mike (saps) on January 30, 2011 at 6:36 pm

The Laffmovie was the Empire, right?

robboehm on January 30, 2011 at 5:45 pm

When they were showing movies, the Laffmovie, that I,as a Long Islander, ever visited. I was in the Apollo when it was first reclaimed as legit using the 43rd Street entrance and saw On Golden Pond. Also was in the Ford Center (Lyric and Apollo), now Foxwoods, for Ragtime and recently American Airlines (Selwyn). Anxiously awaiting to see what happens with the Times Square, still empty and, virtually, hidden.

Mike (saps)
Mike (saps) on January 30, 2011 at 5:31 pm

I am happy to report that I saw movies at every one of the those theaters between 1975 and their closings. Except the Pix, which I may have visited during its incarnation as Peep-O-Rama, but that business may have only used the lobby and not the main auditorium.

robboehm on January 30, 2011 at 10:21 am

Even without the Bryant and Pix, which were between Bway and 6th, I think the 10 theatres between 7th and 8th would have probably still constituted the world’s largest movie street.

Al Alvarez
Al Alvarez on September 8, 2010 at 8:12 am

According to the book “ A Journey Into Dorothy Parker’s New York” (2005, Kevin C. Fitzpatrick), the New Amsterdam closed as a movie house in 1985.

William on August 9, 2010 at 3:16 pm

Across the street the former Apollo / Ford Center for the Performing Arts / The Hilton Theatre will be renamed the Foxwoods Theatre soon. The Foxwoods Resorts Casino has won the naming rights to the theatre.