Cineworld Cinema - Leicester Square

5 Leicester Square,
London, WC2H 7NA

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CF100
CF100 on December 20, 2018 at 9:25 pm

The columns in the 4DX are actually between the seats and the sidewalls. From photos, this was also the case when the auditorium was originally built; however, IIRC, the sidewalls were moved in at some point? By the time I first visited the auditorium, this was not the case, and some of the seats were positioned “behind” the columns!

The 4DX installation needs all the space it can get to be shoehorned in, with the “environmental effects” gear between the columns and the sidewalls, the suspended ceiling being omitted in those areas.

Ken Roe
Ken Roe on December 17, 2018 at 7:59 am

Yes Howard, The photograph in the article is the (now much altered) former Ritz Cinema. Supporting columns are still there all the way along the side walls, always have been there. The former Ritz Cinema has its own page on Cinema Treasures as the Cineworld Cinema – Leicester Square 4DX

HowardBHaas
HowardBHaas on December 17, 2018 at 7:26 am

is this photo in this article the former Ritz specified in the Intro? now a 4Dx? are there columns further back on the auditorium’s side walls? https://www.theguardian.com/film/2018/dec/14/big-screen-boom-uk-cinemas-on-track-for-best-year-since-1971?mc_cid=43095b016d&mc_eid=91acd9b937

CF100
CF100 on November 4, 2018 at 7:40 pm

LARGE_screen_format: Good news! I suspect it will be the “downsized” version for “multiplex”-sized IMAX venues rather than the original system intended to replace 15/70 projectors in classic “Grand Theatre” venues (and similarly scaled new builds or conversions.)

As a new build, it might just be one of the best IMAX/PLF screens in the country—technically speaking, of course.

LARGE_screen_format
LARGE_screen_format on November 4, 2018 at 5:06 pm

Cineworld, Watford, which opens on 14th December 2018, with become the third cinema in the UK to have IMAX with Laser. Also, ScreenX.

https://www.cineworld.co.uk/blog/cineworld-watford-opens-this-december

CF100
CF100 on October 27, 2018 at 8:43 pm

The high-level banner on the LSQ facade currently advertises “Halloween,” with “AT CINEWORLD LEICESTER SQUARE NOW” in red letters at the bottom.

Perhaps Cineworld have finally figured out a way to put their brand name on the front of the building so that it can actually be seen from the other side of the square!

Photo uploaded.

CF100
CF100 on October 27, 2018 at 7:52 pm

“Extinguishing Spotlights: the Uncertain Future of Cinematic Heritage in London’s Leicester Square”.

An academic article authored by Alexa Raisbeck, this contains a potted history of cinemas in LSQ and some photos of auditoria and exterior, paying some particular attention to the Empire Leicester Square.

Whilst I share the author’s concerns over the potential impact of redevelopment on the place of Leicester Square in the cinematic world, the topic seems rather odd when major investment has been made over the past few years into the flagship sites.

It should be noted that the article contains a number of errors, many of which could have been rectified simply by reading through the relevant material and comments posted on Cinema Treasures.

CF100
CF100 on October 9, 2018 at 8:44 pm

Looking at Cineworld’s booking pages, it seems that “First Man” isn’t programmed for the IMAX auditorium, only 4DX and Superscreen. In fact, nothing is presently scheduled for the IMAX according to Cineworld’s site; the IMAX is being used for the BFI Film Festival, though hardly continuously, unless there are private screenings also held there?

With 15/70 prints not being made, the only option in London for “full scale” IMAX will be Xenon-lamp projection at the BFI, and no option at all to see it “full height” 1.4:1.

CF100
CF100 on August 7, 2018 at 12:52 am

LARGE_screen_format:

Not sure about this idea of having the picture extend at 90 degrees onto the two side walls?

Neither am I!

Surely a more immersive experience would be achieved by having a wider, possibly curved, floor to ceiling screen.

It would extend further into the audience’s horizontal peripheral vision than IMAX — 270°, as you quote, is their advertised claim, vs. maximum 120° for an IMAX conforming to criteria — and those areas are used by the human brain for motion awareness…

I can’t see it working well in terms of producing a geometrically undistorted picture, and also consistent illumination, including across seating positions?

Plus keeping all the projectors properly aligned and calibrated?

(Of course, the old OMNIMAX system could achieve “wider than IMAX” images.)

Wonder if any existing 4DX auditoria get converted into ScreenX or whether they will all be new build or conversions of non-4DX screens only?

Adding ScreenX to existing 4DX auditoria seems likely? (Given the above) the system would seem to work well in tandem with the motion seating.

About 40% of the movie utilises the three screen, most of it is displayed on the front wall in the traditional way.

Filmmaker Magazine – October 2013 – “Introducing Screen X, Cinema in 270 Degrees” – Interview with Paul Kim, “Lead Producer of ScreenX”.

“[Shooting Screen X involves a] three cameras [setup], a center camera and two peripheral cameras. The cameras – we used three RED Epics [for the South Korean film “The X”] – are hooked up onto a rig that allows you to shoot simultaneously in three directions at the same time.”

Apparently, using white screens doesn’t work, and at the time of the interview, they were using a “very cool dark grey”:

“The reason white screens don’t work is that you are now projecting onto the walls itself, that is still a light source and it reflects off the main screen and washes off on the main screen. This is a color we came upon because it absorbs light and it doesn’t reflect onto the main screen and at the same time it retrains most of the contrast and the colors. We are still experimenting with different colors.”

Kim mentions that the CJ Group’s cinema subsidary CGV are using Tectum fabric covered walls. I’m not clear from the article if the fabric supplied with this system is used as the sidewall screen material.

Also: “We have developed a term called FSR, which is Front Side Ratio, so the front of the screen to how long the side of the theater is. Ideally it’s about 1.5 to 1.8. We don’t like it to be any longer than that and we don’t like it to be any shorter.” He goes on to say that “180 to 230 seats is ideal.”


Sounds like an interesting system but whilst 4DX “works” as a optional “gimmick” that’s added late in post, I’d question the long term viability of ScreenX as a specialist format given that it would seem to require considerable additional production costs and upfront commitment?

Adding ScreenX to the LSQ 4DX would seem to be a non-starter—unless the columns are allowed to “interrupt” the sidewall images? With the 4DX conversion already pushing the limit of the cinema’s demised area in the basement of 1-4 Leicester Square, not sure there’s room for all the extra projectors, either.


Meanwhile, vendors continue to push LED screens to replace projection in cinemas.

You might be interested in an article published by Hollywood Reporter, which also notes the apparent exasperation of Spielberg of Nolan and Spielberg at the prospect of direct view display systems in theatres.

According to this article, the first Samsung Onyx LED display system in the US was installed at Pacific Theatres Winnetka in Chatsworth, CA—in the suburbanised San Fernando Valley area ~15 miles NW of Hollywood—with “Ready Player One” being the first programmed feature.

LARGE_screen_format
LARGE_screen_format on August 6, 2018 at 2:33 pm

B&B Theatres newly built flagship Liberty 12 in Liberty, MO, USA has the world’s largest ScreenX environment measuring more than four stories tall and seven stories wide with a seating capacity of 244.

The ScreenX is a cinematic platform using 10 projectors to display a movie on the walls in front and on the sides of the viewer, creating a 270-degree screen immersing the viewer in an expanse experience. About 40% of the movie utilises the three screen, most of it is displayed on the front wall in the traditional way.

Upcoming ScreenX releases include The Nun, Aquaman and Shazam!, with more to be announced this year. These join recent releases Black Panther, Rampage, plus Ant-Man and the Wasp. In 2017 three movies were released in ScreenX – Kingsman: The Golden Circle, Pirates of the Caribbean: Dead Men Tell No Tales and King Arthur: Legend of the Sword.

LARGE_screen_format
LARGE_screen_format on August 6, 2018 at 2:00 pm

Not sure about this idea of having the picture extend at 90 degrees onto the two side walls? Surely a more immersive experience would be achieved by having a wider, possibly curved, floor to ceiling screen. Oh, wait…that sounds like IMAX, lol! :o)

Wonder if any existing 4DX auditoria get converted into ScreenX or whether they will all be new build or conversions of non-4DX screens only?

CF100
CF100 on August 6, 2018 at 12:54 pm

CJ 4DPLEX is South Korean… and growth markets… China is now the world’s largest market by box office…

World’s First 4DX with Screen X — includes selected footage of the fit-out, and the 4DX/ScreenX system in use.

Wonder how much ScreenX content is available? “Ant-Man and the Wasp” has been released in this format, but I can’t see how this would work without seriously cropping the top/bottom off the frame?

Just went to the Barco Escape site to see how many cinemas are now equipped with that system, but apparently it was discontinued as of February 2018!

LARGE_screen_format
LARGE_screen_format on August 6, 2018 at 9:16 am

86 ScreenX screens in South Korea; 44 screens in China

They sure seem to embrace and rapidly rollout these new technologies such as 4DX and now ScreenX over there.

CF100
CF100 on August 6, 2018 at 7:48 am

LARGE_screen_format: Thank you for posting that!

Press release-14th June 2018.

“CJ 4DPLEX has announced today a partnership with Cineworld Group to open 100 ScreenX locations at its theatres in the next few years. This agreement, which marks a major milestone for both companies, will include installing the multi-projection cinematic system in 10 different countries: U.S., U.K., Israel and seven other European countries.”

LARGE_screen_format
LARGE_screen_format on August 6, 2018 at 6:45 am

Just spotted a new format on the Cineworld website…ScreenX

https://www.cineworld.co.uk/screenx#/

ScreenX – Beyond the Frame:

ScreenX is the world’s first multi-projection immersive cinema auditorium which provides a 270-degree viewing experience. The technology goes beyond the frame of a traditional screen by expanding the film scenes onto the side walls.

ScreenX was developed in 2012 by the South Korean, CJ conglomerate, a leader in the Asian entertainment industry. This new cinematic experience is expanding rapidly across the world.

Oddly, no cinemas are listed as having this new format at present!

CF100
CF100 on August 5, 2018 at 7:42 pm

Image Technique – Digital Signage & AV Solutions – Cineworld Cinemas – Large Scale Video Walls.

The curved screen at the top of the vestibule is shown in a photo, so presumably the LED modules were supplied and fitted by them.

As well as Cineworld, they have also been involved with signage for Empire Cinemas, Odeon and Vue.

A “full resolution” (4K) JPEG file of this photo can be downloaded.


What I assume to be the same (or at least certainly similar) video of various premiere events shown on the displays on the right wall adjacent to the LSQ entrance, proclaiming it to be “The home of the stars” and “The premiere destination in London’s West End,” as noted in my post dated July 24th 2018, is available via YouTube—Cineworld Leicester Square – “Discover the Home of the Stars”.

(I can only assume that whoever was responsible for the footage of the LSQ foyer/lobby areas was not aware of the extreme irony of (IMO incompetently!) using a “cinéma vérité” shooting style given the “subject” is showcasing the glitzy interior, rather than, say, POV disorientation in a frenetic sequence? At any rate, if the operator could actually hold the camera still and not fiddle with the zoom…! Still, good that Cineworld are clearly eager to promote LSQ as a flagship venue…)

CF100
CF100 on August 3, 2018 at 11:35 pm

LARGE_screen_format:

Thanks for the detailed information and links. ;o)

You’re welcome. :–)

Didn’t realise that non-IMAX cameras could be used for scenes that are shown as 1.43:1 or 1.9:1 ratio on IMAX screens.

The only strict criteria I’m aware of is that, for non-IMAX content, IMAX Digital systems will only operate in a “crippled” mode, e.g. only one of the two projector (no 3D) is used. This includes non-IMAX trailers, advertising, etc. before an IMAX main feature, and with an IMAX with Laser projection system, this can be seen by putting on the supplied 3D glasses; one eye is blanked out. ;–)

I suspect 1.43:1 scenes would be shot on 15perf IMAX, e.g. “Dunkirk.”

IMAX themselves now offer digital cameras (1.9:1 ratio); however, if the objective is to achieve “IMAX” quality, then there are various options available—and the technology is developing at a rapid pace!

When the “Mission: Impossible – Fallout” picture “opened up” to 1.9:1, I actually said to myself “wow… this is… IMAX.”

It really is an exciting time for “large format” content as astonishing results are now possible, and things are only going to get better. :–)

Lucy is judged by many to be a reference quality 4K UHD movie.

Interesting! I shall have to acquire a copy. :–)

The clarity and detail, as demonstrated by e.g. the close shots of Morgan Freeman’s face, is certainly startling.

LARGE_screen_format
LARGE_screen_format on August 3, 2018 at 8:21 pm

Thanks for the detailed information and links. ;o)

Didn’t realise that non-IMAX cameras could be used for scenes that are shown as 1.43:1 or 1.9:1 ratio on IMAX screens.

Lucy is judged by many to be a reference quality 4K UHD movie.

CF100
CF100 on August 3, 2018 at 7:44 pm

LARGE_screen_format:

Found this piece of information interesting bearing in mind the amount of overseas IMAX auditoria that exist especially in the U.S.

Interesting. I suspect it’s a regurgitated press release, and sure enough, it is:

Empire Cinemas Expands IMAX Commitment with Three-Theatre Deal in England.

From IMAX – Lucy:

“Lucy: The IMAX Experience will be released in select international IMAX theatres only.”


I actually rather enjoyed “Lucy,” even if the premise and execution was absurd. Fantastic picture quality also.

I ended up seeing it twice at the LSQ IMAX, as I wanted a friend to experience a screening in a “real cinema,” the Orange/EE Wednesdays promotion was still available (albeit for IMAX screens there was a modest uplift charge for the “free” ticket), and I was quite happy to watch “Lucy” again.

Neither screening was terribly busy, and IIRC, on my second visit, I had a brief conversation with a member of staff, who when asked how the IMAX screen was doing, looked rather sheepish and said that “it is… building awareness” and “it is a success.”

To be fair to IMAX/Empire Cinemas, the “new” IMAX sites referenced in the above-linked press release didn’t suffer from the same problem as LSQ under Empire Cinemas, including the inability to get bookings of the biggest releases.

Of course, it is now very much a success, and given the very high grosses achieved over at the BFI London IMAX, as well as the Central London prices, I wouldn’t be surprised if for certain releases it is one of the highest grossing IMAX venues on an international basis.

CF100
CF100 on August 3, 2018 at 6:46 pm

LARGE_screen_format:

Was the presentation of Mission: Impossible – Fallout in IMAX 3D?

Yes it was; as usual, when films are programmed for both the IMAX and Superscreen at LSQ, the IMAX shows the 3D version, and the Superscreen the 2D version.

Sadly, didn’t manage to and it has today been replaced by Ant-Man and the Wasp.

Exactly, that’s why I went there at the last minute when I found myself in a location with just enough time to get there a few minutes before the auditorium doors were open. :–) I had thought about seeing it in the Superscreen, actually, but it was heavily booked—and I had better acquire an Unlimited card prior to the next Superscreen visit!

Be interested to hear your comments on the 3D effect considering this was a post-production conversion, as are most movies, and not natively shot in 3D.

In the “non-IMAX” scenes, the 3D conversion was, for the most part, dreadful—“cardboard cut-out” look and constrained by the general shallow depth of field (i.e. most objects not in focus, including close shots of adjacent actors) of the photography—an aesthetic choice that doesn’t work well for 3D. The 3D in these scenes, however, is relatively subtle.

3D was very effective in the “full height” scenes, though I don’t think mostly “in your face,” either.

I like 3D, but I wouldn’t be overly concerned about only having seen it theatrically in 2D.

I enjoyed the movie and even rewatched all of the other five movies in the franchise before and after this latest instalment in the franchise.

I really need to realise that franchise films these days require having some knowledge of the backstory set in previous installments, and I’d probably do well read a plot summary beforehand. In “fast-paced” films, I tend to miss key exposition in the first act as I’m distracted by assessing picture/sound quality and looking around the auditorium. :–(

The scenes in Kashmir during the final act, were they the only ones filmed using IMAX cameras and opened up to fill the whole screen?

I think they were the only 1.9:1 ratio scenes; AFAIK they weren’t shot on IMAX cameras but rather using Panavision Millennium DXLs with Primo 70 series lenses. These are so-called large format cameras boasting a 40.96mm wide sensor (c.f. 24mm for “35mm” format.)

You might find this video to be of interest:

Panavision – DXL2: A Wider Gamut.

I had expected the Burf Khalifa scene in Ghost Protocol to have been filmed in IMAX but alas I don’t believe it was? It certainly isn’t listed on the wiki list of movies filmed using IMAX cameras.

65mm IMAX film cameras certainly were used…

Photo of Director Brad Bird and IMAX camera rig.

No other details have yet been released with regards to the opening date of the new Cineworld 9-screen cinema [at the expanded intu Watford] which includes an IMAX screen.

According to a July 2018 update from intu, three months were left until opening, with units being handed over to retailers for fit-out:

“The first unit to open will be the 4-storey Debenhams on September 27th, with lots of other great brands opening shortly after.”

Not sure if this relates to the timeframe for the cinema, but seems reasonable to assume around October or if there is slippage, November. Then again, depending on project sequencing, if “handover” means from shell/core only then the cinema “fit-out” is presumably rather more involved than the average retail unit.

moviebuff82
moviebuff82 on August 3, 2018 at 5:01 pm

Thats amazing. How about in america?

LARGE_screen_format
LARGE_screen_format on August 3, 2018 at 1:20 pm

Found this piece of information interesting bearing in mind the amount of overseas IMAX auditoria that exist especially in the U.S.

“In less than a year since its opening, the IMAX Leicester Square ranked as the world’s highest-grossing IMAX site for the 2014 blockbuster thriller Lucy.“

Excerpt taken from this article:

http://www.echo-news.co.uk/news/12930981.Basildon_set_to_get_state-of-the-art_IMAX_cinema_screen/

LARGE_screen_format
LARGE_screen_format on August 3, 2018 at 7:50 am

Will do.

I hope to visit and watch a movie in the IMAX auditoria as soon as possible (depending on what is being shown at the time) after it opens to the public.

HowardBHaas
HowardBHaas on August 3, 2018 at 7:13 am

Large screen format, I assist this site- feel free to post on this page (which I read) with opening date of Watford Cineworld. Not sure we will create a page until actual opening, but possibly, and surely, once it is open.

LARGE_screen_format
LARGE_screen_format on August 3, 2018 at 4:11 am

@CF100

Was the presentation of Mission: Impossible – Fallout in IMAX 3D? I watched it on the opening day in 2D but then on seeing this review where it was awarded the maximum score of 35/35, had considered travelling to Hemel Hempstead to watch it again, this time in IMAX 3D. Sadly, didn’t manage to and it has today been replaced by Ant-Man and the Wasp.

https://www.cinemablend.com/news/2454659/to-3d-or-not-to-3d-buy-the-right-mission-impossible—-fallout-ticket

Be interested to hear your comments on the 3D effect considering this was a post-production conversion, as are most movies, and not natively shot in 3D.

I enjoyed the movie and even rewatched all of the other five movies in the franchise before and after this latest instalment in the franchise.

The scenes in Kashmir during the final act, were they the only ones filmed using IMAX cameras and opened up to fill the whole screen? I had expected the Burf Khalifa scene in Ghost Protocol to have been filmed in IMAX but alas I don’t believe it was? It certainly isn’t listed on the wiki list of movies filmed using IMAX cameras.

The new intu shopping centre redevelopment in Watford have set an opening date of 27th September 2018 for the 4-storey Debenhams store as phase one of the opening. No other details have yet been released with regards to the opening date of the new Cineworld 9-screen cinema which includes an IMAX screen. Had hoped it would open this month.

Presumably one of the Cinema Treasures Admin team will create a new page for it once it’s official release date has been officially announced?