Loew's Paradise Theatre

2413 Grand Concourse,
Bronx, NY 10468

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Showing 276 - 300 of 654 comments

Bwayniteowl
Bwayniteowl on June 3, 2006 at 5:24 pm

From a production standpoint, designating the interior of a landmark theatre is a two-edged sword. No one argues that the exteriors and lobby areas need to perserved intact but it’s been found that in most cases a landmarks designation of the auditorium will harm the rentability of the designated theatre. It’s the argument between the practical needs of the production and the requirements of the law. The Paradise now has a most impractical maple deck thats varnished. With strict enforcement of the landmarks designation, a touring show cannot come in and paint the deck, a common requirement for their production. The same is true for,say, a tour of “Phantom Of The Opera” with it’s large chandelier that needs to be rigged over the orchestra seating. Without the ability to secure the main elements of the production, the show will go elsewhere. Lighting, sound, cables, trucking all have modern requirements that can be hampered by the landmarking of the auditorium. This is why experienced theatre owners will accede to landmarking exterior and lobby areas but fight landmarking auditoriums. You won’t find it on Broadway or Radio City or any of the large older houses. The Paradise is a jewel and every effort must be kept to maintain what is there and upgrade it to match modern theatrical needs. Landmarking tends to make it a fly in amber situation which will not promote the venue or help the Bronx.

VincentParisi
VincentParisi on June 2, 2006 at 4:55 am

Isn’t it interesting that people of Christ take such care of and love these buildings so much. Having been built in the interest of commerce and pop culture at their gaudiest and most baroque they are now welcoming homes for people of deep religious spirituality.
Go figure!

mlkaufman
mlkaufman on June 2, 2006 at 3:20 am

Incidentally, there’s an error at the Paradise homepage: “Since 1929…85 years of history…” Actually, 1929 is 77 years ago, or 75, to round it off, not 85, I haven’t pointed it out to them, but hopefully they read this board, or perhaps someone who speaks with them can mention it.

Bwayniteowl
Bwayniteowl on June 1, 2006 at 3:07 pm

Ed, “but the United Church is not a functioning theater but a church.” To clarify, the space at 175th and Bway functions as both Church (Palace Catherdral) and Theatre (United Palace). From their website.

http://www.revike.org/history.asp

Don’t let “ungodly” costs run you away from New York!

At the fraction of the cost of what other locations would rent for, you can utilize the most opulent, restored theatre on Broadway, at 175th Street, in New York City. In Washington Heights at the George Washington Bridge. Easy access from the TRI-STATE AREA, (New York, New Jersey, and Connecticut) without encountering the congestion and expense of “midtown madness!”

Movies • TV Production • Sound Recordings
Videos Concerts • Special Events • Theatre • Pipe Organ

Note Bene: Concerts of various kinds play there occasionally and stagehands report that church members take terrific care of the space.

rabbitlaz
rabbitlaz on June 1, 2006 at 1:56 pm

Just a note, tickets for Daddy Yankee went on sale at 12 noon on June 1st, and were sold out when I drove by the theatre at 5pm. I guess the $2.00 price was a big draw for Mr. Yankee.

Altoblanco
Altoblanco on June 1, 2006 at 12:48 pm

For those who are wondering who “Daddy Yankee” is… he performs Reggaeton (the musical equivalent of “Spanish rap”), is from Puerto Rico, and is one of the top Latino pop stars in the world today. If you STILL don’t know who he is, listen to any “Spanish”, “contemporary hit”, or “urban contemporary/rap” radio station …or just go to the Puerto Rican parade in NYC on June 11th… and you will eventually hear his music played (as in the mega-hit “Gasolina”)

While I do have some concerns about the type of people his music may attract, I do not consider him or his audience as “hardcore” as some of those involved with “gangsta” rap (thank God). I have danced to his music in Latino nightclubs, and I can assure you, I found people there who enjoy type of music â€" they were non-threatening and having a good time

I have no doubt that with MTV behind this show “Mr. Yankee” will be arriving with an elaborate entourage that includes an army of “security” personnel who will bounce troublemakers out on a dime. NYPD will also be out in force. I wouldn’t be surprised if there are some pot and drug busts and a few confiscated switchblades. Still, there is probably no better place in NYC for a show like this than a large theater in the Bronx â€" with a huge Puerto Rican and Hispanic population that is into “urban” music, MTV will certainly find its audience here. It is worth the risk â€" this is THE show that will put the Paradise Theatre “on the map” and establish it as a premiere concert venue.

Monday, June 5th will be a historic night for the “new” Paradise Theatre – a turning point.

Ed Solero
Ed Solero on June 1, 2006 at 11:04 am

Dave-bronx… not to be argumentative – because I certainly see your point – but the United Church is not a functioning theater but a church. The point I was making is that it seems CT has a policy of using the current working name for any theater listed here that is still in theatrical operation. Hence, the Selwyn is now the American Airlines Theater, the Victory now the New Victory, the Winter Garden now the Cadillac Winter Garden, the Oriental in Chicago now the Ford Center for Performing Arts and the Metropolitan in Boston now the Wang Center. While those theaters may not have quite the magnificent opulence of the Loew’s Paradise, neither are they just some ordinary theaters in Kansas.

Perhaps CT should just follow the convention used in most books on the subject of theatrical architecture and use the original name under which the theater first opened. Whatever the choice, it should be consistent. The AKA search works quite well and folks looking for a specific theater (provided they have the right spelling) should have little trouble tracking it down.

dave-bronx™
dave-bronx™ on June 1, 2006 at 10:21 am

But, this isn’t just some ordinary theatre in Kansas – this is what what many would consider to be THE cinema treasure, and known to 99% of people into such things as Loew’s Paradise! This is not a ticket buying site – if it were then you want to have the name match the way the place is being publicized. The Nokia/Astor Plaza, aside from the size of the screen and the mumber of seats used as a single motion picture theatre was an otherwise unremarkable facility. Changing the name there is inconsequential.

I haven’t noticed a listing on this site for the United Church, but there is one for Loew’s 175th Street.

Ed Solero
Ed Solero on June 1, 2006 at 6:26 am

Is there an actual CT policy? I agree with Warren that CT always seems to display the current working theater’s name on its listings (so the Loew’s Astor Plaza is listed as the Nokia Theater), but there is some inconsistency as to which name a theater goes by if it is no longer in theatrical operations or has been demolished. It seems that the best known name prevails, but that can be a pretty subjective call and I’m not sure if that is official policy. I certainly wouldn’t want to see the Strand listed as “Warner Twin” just as surely as I wouldn’t want the Rivoli listed as “UA Twin”, but a consistent naming convention should be established. And it does make sense to use the current operating name for those theaters still in operation.

RobertR
RobertR on June 1, 2006 at 4:51 am

Then the Strand should be changed to the Warner Twin since that’s what it was called when it closed.

BobFurmanek
BobFurmanek on June 1, 2006 at 4:35 am

Daddy Yankee?

I guess George Steinbrenner is in concert.

RobertR
RobertR on June 1, 2006 at 3:08 am

ABSOLUTELY !!!!!

dave-bronx™
dave-bronx™ on June 1, 2006 at 1:04 am

While I have no clue who Daddy Yankee is or what his particular claim to fame may be, I hope he doesn’t attract the type of audience that will trash the place just for the hell of it.

Warren, I disagree: the theatre is famous as “Loew’s Paradise” plus they are keeping the old sign so it should remain listed as it is. Besides, since there is no longer a theatre chain with the name Loew’s, or Loews, what can it hurt?

Ron Newman
Ron Newman on May 31, 2006 at 4:02 pm

Does the sign outside still say Loew’s Paradise (as shown in the picture)?

IanJudge
IanJudge on May 31, 2006 at 3:51 pm

Just because a show grosses $300k doesn’t mean the theater is keeping all, or even a large part of that money… for example the theater I manage grossed over $1,000,000 in two nights when we hosted a Bruce Springsteen concert; however the rent we collected was more in the $6,000 range! On the whole, we collect around 10% of what a concert grosses, though each show is structured differently. Assuming the Paradise is doing something similar (which it may or may not) 10% of 300K is still decent money – but these old buildings, no matter how well they are renovated, are expensive to heat, air condition, staff, etc. Of course they do make money on food and beverage sales too.

I hope that events like the MTV-sponsored one help them make a name for the place. Glad to know no matter who runs it, the theater is now protected from destruction or alteration.

rabbitlaz
rabbitlaz on May 31, 2006 at 1:14 pm

There is a concert listed on their website for June 4th. They must be doing OK financially as the ticket price for this show is only $2.00

mlkaufman
mlkaufman on May 28, 2006 at 9:03 am

Not to mention they probably hire a fair number of their staff on a per diem basis, so that the overhead is relatively low when they’re not staging an event.

rabbitlaz
rabbitlaz on May 28, 2006 at 6:02 am

Warren, they seem to average about two events per month. I agree, they could benefit from more shows, but according to the fellow from the tour I went on, they are novices to this and are still learning the ropes. However, they are making quite a bit more money than movies bring in with ticket prices up to $75 or $95. Each show brings in about $300,000.

JimRankin
JimRankin on May 28, 2006 at 4:00 am

It is indeed a pleasure to read that Complete landmark status has been given the very deserving PARADISE in the Bronx. So very few movie palaces nationwide have received this honor in their municipalities, and perhaps no others with such protection of their interiors, which especially impresses this non-New Yorker. May her years be a great many and may new generations here discover therein the ‘magic’ that such temples of the movies brought to so many of previous generations! I’m sure that John Eberson would be so proud, just as New Yorkers have a right to be!

NativeForestHiller
NativeForestHiller on May 27, 2006 at 9:56 pm

This is great news!!! Thank you for sharing it. I am glad the Landmarks Preservation Commission didn’t disregard this theater. There are several others throughout the 5 boroughs that they have stalled on calendaring for a hearing, or refused to grant a hearing, resulting in much confusion. It is a victory to know that it is officially designated, and a piece of “paradise” will be here to stay. For the convenience of members on this site, you can follow this link:

www.nyc.gov/html/lpc/downloads/pdf/press/05_16_06.pdf

ENJOY!!!

As a side note, if anyone feels a theater or another building is landmark-worthy, please send a request for evaluation form to the LPC. They’re available on their website. Please don’t forget to stand up for what you believe in!

rabbitlaz
rabbitlaz on May 27, 2006 at 9:44 pm

I am pleased to report that the interior of this magnificent theatre has finally been designated a landmark by the city’s Landmarks Preservation Commission. The exterior has been landmarked for about a decade, but until now it was a struggle to obtain the same status for the interior. Check out NYC/Gov website and go to Landmarks, then do a search for Loew’s Paradise to read the press release.

rabbitlaz
rabbitlaz on April 20, 2006 at 10:59 am

There will be a tour this Saturday at 11:00 and again at 1:00. According to the theatre’s website, there will be no tours in May, but they do have dates listed for June. Orlando Lopes (the tour guide) informed us on the last tour that they will begin showing classic films this summer. They will begin with “West Side Story” on July 21st. There will be an afternoon matinee and an evening presentation as well. He said that depending on the response, films may become a regular thing.

Ed Solero
Ed Solero on April 20, 2006 at 7:26 am

Warren… When I told my father about the restoration and re-opening of the Paradise, he mentioned that there would be stiff competition from Lehman College. I intended to post that info here, but it slipped my mind. My dad was a professional musician (now retired) and was the keyboard player and arranger for Tito Puente’s band for some 17 years up to the great bandleader’s untimely death a few years ago. The surviving Puente band members are sometimes asked to play Latin jazz festivals and I figured I’d let him know about the Paradise as a potential venue. Not to mention that he grew up in the Bronx (and resides there currently) and spent a number of youthful evenings basking under the twilight sky of the great theater’s auditorium.

Ed Solero
Ed Solero on April 20, 2006 at 7:15 am

The original “News” item and the posting by CinemAFuchs on April 6th indicates that there will be a tour this Saturday, the 22nd, and that there will be a regular Saturday schedule throughout the year. Give a call to the theater’s number provided in that post.