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That photo looks a lot like the Gwinnett Place 6, Akers Mill, Perimeter Mall, Hairston 8, and for a while, Merchants Walk and Parkside.
Parkside sat closed for a year before an independent outfit reopened it. The popcorn and candy were still there too. They served it of course. Parkside closed again, sat empty for a year, reopened for a year then closed again. The current operator has kept it open and running well for over five years. Great neighborhood house.
Well, if it is not my senior class president from Sandy Springs High School gracing us with his presence on this page.
David, I remember your Dad working for Columbia from the days when you would bring promotional handouts to school. One that I particularly remember was the fake dollar bills promoting that epic of comedy, “Who’s Minding The Mint?” That one was a tough sell I suppose, but not nearly as hard as what he was trying to do ten years or so later. By that time I was serving my second sentence as manager of the theatre at Lenox Square. I had business dealings with him in his days of working for AFD Pictures, which I think stood for Associated Film Distributers. There he had the thankless job of trying to sell two of the biggest stiffs of the 80"s, “Raise The Titanic” and “The Jazz Singer.”
Reading your post, I did not realize that the Capri and Fine Art (which is listed as Garden Hills on this site) were still Carter Theatres during your working days there. You might find this link of interest:
Last year, I came across a stack of old newspapers from the 60’s. I have always been interested in the look of movie ads and the design of the theatre logos. My friend Mike shares that interest and he wrote an entry on his blog describing the catch phrase some theatres used in their ads and reproduced the logos from the papers. The Capri is one that he used.
During our high school and college years, theatres were a hobby as well as a job for me, and I enjoyed keeping track of the booking patterns at some of the first run theatres. I still have the log, and here are the bookings for the Capri starting with when my family moved to Atlanta:
8/2/67: To Sir With Love
11/15/67: Don’t Look Back
11/22/67: More Than A Miracle
11/25/67: The Comedians
2/14/68: Guess Who’s Coming To Dinner
6/5/68: A Dandy In Aspic
7/24/68: The Swimmer
8/21/68: Belle de Jour
10/23/68: Funny Girl (reserved seats)
9/24/69: Easy Rider
12/19/69: John and Mary
2/4/70: The Magic Christian
3/18/70: Zabriskie Point
4/8/70: The Wild Bunch
5/20/70: Lover and Son
5/27/70: The Sicilian Clan
7/1/70: The Out of Towners
9/30/70: Tell Me That You Love Me Junie Moon
10/21/70: Baby Maker
11/18/70: No Blade Of Grass
12/25/70: Love Story
6/23/71: Wild Rovers
7/23/71: Hellstrom Chronicle
10/8/71: See No Evil
11/25/71: Going Home
12/25/71: $ (Dollars)
3/22/72: The Godfather
8/11/72: The New Centurions
11/17/72: They Only Kill Their Masters
12/20/72: The Poseidon Adventure
4/12/73: Lost Horizon
6/29/73: Oklahoma Crude
7/27/73: O Lucky Man
9/14/73: Stone Killer
10/26/73: Mrs. Basil E. Frankweiler
I no longer have the last page of that log but I do remember that in 1974 the spring booking was The Great Gatsby, summer was For Pete’s Sake, and for Christmas they put in the super subs and ran Earthquake. After that, I decided to use that fine college education my parents provided me with to manage movie theatres. I no longer had the time for keeping lists, nor the interest since I had enough problems with my own theatre to care what anyone else was playing.
Still, the years from 1970 – 1990 were good times to be working in theatres. As I have said in other posts on this site, those years were the bridge between the downtown movie palace days of old, and the megaplexes of today. At least I was able to experience the final years of what working in movie theatres was like before they turned into the fast food dominated carnival atmosphere of today.
Sail On, Sail On
Clint is correct. The lobby was street level. You went down about 25 or so steps to get to the orchestra via the lower lobby which was also the location of the concession stand.
The balcony that was slightly above street level was really the mezzanine. It only held about 12 rows of seats.
The true balcony was located above the false ceiling that Martin installed during the Cinerama conversion. It is just a guess on my part but I think that it was about two thirds the size of the orchestra. I only saw it as a shell, with all of the seats removed. There was a walkway built out over the false ceiling section that we used to change the auditorium lights.
Like the Fox, the original projection booth was located above and behind the balcony which gave it a long throw and big vertical keystone. For Cinerama to work, the projectors had to shoot straight on to eliminate this keystone, so the booth was moved to a small area underneath the mezzanine. I do not know what this space was used for in the pre Cinerama days, but it might have been a sound or spotlight booth for live shows.
Write up on 35MM single strip and three projector presentations of How The West Was Won as well as 70MM single strip Cinerama. Half way down is a newspaper ad for Circus World at the Martin Cinerama.
Write up on the 1964 single strip presentation of How The West Was Won at the Cobb with newspaper ad:
Write up on the Fox attraction from August 1964 along with a picture of the newspaper ad:
Sorry, wrong link above. Try this one:
Write up on the Plaza Theatre and its longtime motto: “House of Hits” along with a picture of the stand alone Plaza newspaper ad.
For those of you interested in theatre design, this is a link to the Rialto Theatre in Atlanta Ga. Although more spartan in its appointments, the layout and size of this Rialto is almost identical to that of the Ziegfeld. It was built in the early 60’s and replaced an earlier version on the same site. It is now the performing arts center for Georgia State University.
If you are interested, its CT page is:
Same day and feature (Elvira Madigan) as the Peachtree Battle.
Link to the Drive In ladder ad in the Atlanta paper on August 5, 1964. The blogger has also written up some of his memories of working at these places. Worth a look if you are interested in the drive in culture from 1970 – 1990.
Newspaper ad and write up on the feature opening August 5, 1964 on the South field:
Newspaper ad and write up on the feature opening August 5, 1964:
Newspaper ad from August 1964 and a write up on the lead feature opening that day:
Newspaper ad from August 1964 and a write up on the feature opening that day: