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This link shows a newspaper ad from November 1971. The ad for the Broadview is at the bottom of the Weis ladder. The theatre was still a single at that time as the #2 house would not be added until July 1972. The first movie to do well at this location was “New Leaf” which ran from March – June of 1971. This ad shows the biggest hit of all for this location, “Red Sky At Morning”. It began its 8 month run in June 1971 and played until 2/15/72 when “Nicholas And Alexandra” began its own 8 month reserved seat run. For this 18 month period, 3/71-9/72, Broadview ran only these three titles. Also note that it was running an all day schedule as was the practice of all Weis theatres during those days.
It has been a while since I have read the intro that I wrote to start this page. I never noticed, or have forgotten, how much of it was cut out by the CT editor before the page was first posted. Some of these cuts cause my narrative to make even less sense than normal, and other edits make some of the narrative wrong or incomplete. I will try to find and repost the original, but until then here are a few corrections:
This was not the only 3 strip Cinerama theatre in Atlanta. The Roxy was the 3 strip venue during the 50’s although the placement of the extra projection equipment was something of a slapdash set up. I had thought that the Roxy played all of the 3 strip frist run engagements, but Michael has recently informed me that How The West Was Won opened here and had a 30 week run in 1963.
War and Peace did not play here but at the Martin run Georgia Cinerama, a single strip 70MM house. Reade became interested in an Atlanta presence after that episode, but Martin was still in charge for the run of 2001.
Several paragraphs were removed following the Fiddler on the Roof episode which described how this place foundered about trying to find and audience running such varried movies as Junior Bonner, Concert for Bangladesh, Slaves, Russ Meyer, and even Elvis. Also edited out was my description of our midnight show of War and Peace, all 6 hours of it.
Following the This Is Cinerama paragraph was a description of how the theatre finally hit it big with Super Fly TNT, and Bruce Lee kung fu movies. This huge increase in business attracted the attention of Weis Theatres who soon took over the lease from Reade who was all to anxious to get out of town by this time.
During the Columbia days, the 70MM Annnie effort may have been over by the end of the year, but the Columbia continued on for a while longer as evedenced by Dennis' photo of the marquee for Living Daylights.
If anyone here is interested, Michael has an excellent write up of the 2001 roadshow on his From Script to DVD website. This link will take you to that chapter which features a reproduction of the opening day ad from the AJC for this theatre:
Michael, Be careful assuming this role as it can be a full time job as you found out during the Stonemont Dolby episode. I was not living in Atlanta during the time of HTWWW and had always assumed that it and the other 3 strips played at the Martin. A few years ago at one of our lunches I was talking to the long time projectionist of the Roxy and he told me that the Roxy was the Atlanta home of 3 strip until the Martin was converted. I thought that he said that he ran all of the three strip through HTWWW, but he probably meant UNTIL. I am happy to hear this news as it means that the beautiful 3 strip set up at the Martin did get some first run use.
I never saw 3 strip at the Martin and my only connection to it there was to make use of the A and C booths which had been converted to storage rooms by the time I worked there during its days as the Atlanta. One of the managers I worked for during those days was Bob Carr, who I think you know, or know of.
I saw HTWWW in 1963 at the Ritz Theatre in Birmingham. If you care to check that page on this site /theaters/9396/ you will find my write up on that and some others I saw there. You will also find a link to an excellent website on Birmingham theatre history which has pictures of the Ritz during its conversion to Cinerama.
As for the Martin Cinerama, the first movie I saw there was 2001. I greatly enjoyed your write up on that one from your Script To DVD website. http://www.in70mm.com/news/2004/2001/release.htm Anyone who has not seen this should take the time to read it and enjoy its picture of the opening day ad from the AJC with the Martin Cinerama logo at the bottom.
Thanks for taking the time to make this correction. Anyone who can wade through all of the CT comments to root out these mistakes has my respect and sympathy.
In reply to the third post above concerning drive ins being replaced by indoors on the same lot: This link
takes you to a page with pictures at the bottom. The one in the lower right corner has two overhead views of the lot, one as a drive in and one with the new indoor.
Dennis Whitefield has posted on his flickr page many fine pictures of theatres and ads from days gone by. This one is a fine publicity shot of George Ellis in the character of Bestoink Dooley. Thanks Dennis!
Dennis has blessed us with another shot from the past. This link will take you to a picture of the AJC movie ad section from November 1971. The Martin ladder is the second column from the right. At the top is the Georgia Cinerama ad which reflects the closing of the theatre I mentioned in my above post when they installed the new screen.
Next is the Rialto ad for Play Misty For Me. I think that this was the next to last Universal to play at the Rialto. It was followed by the last one, Sometimes A Great Notion which was the Christmas feature. Below that is a listing of Martins Cobb County drive ins.
This is the page for the North 85 on the drive-ins.com website.
There are several fine pictures near the bottom of the page although the one at the top right is of the Gwinnett Drive In. There is a nice then and now comparison of the drive in as a twin and the current Hollywood 24.
Great photo of the Atlanta, taken during its days as the Columbia. In the background you can see the now demolished First National Bank building. On the roof are the outdoor signs that were used to promote upcoming movies using “24 Sheets” ordered from National Screen Service. (Normal lobby frame size posters were “1 Sheets”)
This site is linked to on other Birmingham theatre pages and it is an outstanding site for anyone interested in local history. The section on radio and TV history is particularly detailed and brings back many memories of growing up in Birmingham during the 50' and 60’s. This link will take you to the theatre page. Near the bottom is a lengthy section on the Ritz including pictures of how it looked over the years. There are several inside shots taken during the conversion to Cinerama.
As for the Krystal, the site also has a picture of the one downtown near the old Y. I can remember the shock of seeing the price of a Krystal hamburger go from a dime to 12 cents. Does anyone remember the old Dixie Cream Doughnuts shop around the corner?
Built as a free standing building in the Northlake Festival Shopping Center. I never worked at this place, or even went inside, but I believe that it was built in 1983 and opened with “Indiana Jones And The Temple of Doom.” At this time the Northlake Mall area was served by the GCC Northlake 2 Triple, and the Georgia Theatre Company Village Twin ( /theaters/13468/ ) although the latter may have been closed by this time. The other nearby theatres were the Greens Corner to the north, the North 85 Drive In to the west, and the North Dekalb and Suburban Plaza to the south.
Until the Northlake and its AMC partner Galleria 8 were built I don’t remember any Atlanta theatres with more than 6 screens, so this was what passed for a megaplex in those days. Northlake was an instant hit and for the rest of the 80’s it competed with the Galleria for the title of #1 grossing theatre in Atlanta. The Northlake 2, which had been a very successful location for GCC was all but wiped off the map by the AMC 8, and staggered on until its close in 1990. Oddly enough, the AMC 8 did not last much longer, closing in the mid to late 90’s. Not having any connection to it, I have no knowledge of what brought about its end, but it could be that an 8 screen location was not worth the trouble to a big outfit like AMC by the time that 18-24 screens were the norm. By this time AMC had converted their recently rebuilt North DeKalb 8 into 16 screens and Regal had announced plans to demolish the North 85 Drive In and build what would become the Hollywood 24, so maybe that was what did it. Still, it is odd that the very busy and well to do area of Northlake Mall does not have a movie theatre in its immediate vicinity.
One odd thing about this place: A friend of mine who worked there said that there was a core of high school aged employees who started working there when the place opened that remained throughout their college years, and in some cases continued on after college on a part time basis. Just reliving the good old days I suppose. That’s a nice memory in these days when 24 screen theatres churn through employees like they were confetti and the employees seldom get a chance to experience what working in an actual movie theater was like. Maybe some of those old timers will see this site and write us some first hand accounts.
This site has several links on different theatre pages listed on CT. This particular link shows the Rhodes Theatre in 1944. The view is from Peachtree looking west towards Spring.
Although not a shot of the theatre itself, this link has a photo of the Peachtree Street frontage of Lenox Square shortly after opening and before the theatre was built.
This link shows a picture of a transit bus turning right on Forsyth from Peachtree. At the far right of the picture can be seen the sidewalk marquee of the Paramount.
This link to the Drive Ins.com website has some pictures of the snack bar and playground with the screen in the background.
While it may have been rather plain on the inside, from outside it was the most impressive looking of all Atlanta Drive Ins. The screen backed up to Piedmont Road and could be seen from a good ways down LaVista Road. It was decorated with neon script “Piedmont Drive In” signage. To get to the box office you drove down the entrance drive through the towering pine trees that dominated the lot. As was the custom in those days the box office had a large warmer so that boxes of popcorn could be sold along with the tickets. The exit was located in the rear of the lot and opened onto Lindberg Drive.
I only had the pleasure of attending a show at the Piedmont one time, this being in 1966 when I was in Atlanta visiting family. The feature was the pleasant but unremarkable “Born Free.” As usual, the co-feature was an older offering from the same film company, in this case Columbia. Although the purpose of the trip was to see ‘'Born Free" it was the co-feature that made the night memorable. It was the first, and only time in a theatre, that I saw ’‘Bye Bye Birdie’‘ although I have watched and enjoyed it many times since. If I watch it enough I may discover why Ann-Margaret calls the title character by the proper name of Birdie in the movie itself, while in the opening and closing songs she sings his name BurHEE. The fact that I attended this showing with my cousins, one of whom is named Anne, and the other Margaret, only made the show more memorable.
Sadly, by the time I moved to Atlanta in 1967, the Piedmont had recently closed. It was torn down and in its place was a K-Mart style discount store by the name of Arlands, or maybe just Arlans. The arrival of this chain was a major blow to the historical past of Atlanta. In addition to the destruction of the Piedmont, another fine drive in, the Stewart Avenue, was also destroyed to make way for another Arlands location. Even worse, they also destroyed the old Ponce de Leon Park baseball stadium where the Atlanta Crackers had played minor league baseball for years until the arrival of the major league Braves in 1966.
As it turned out, these fine Atlanta landmarks had the last laugh as the Arlands chain went out of business within a couple of years. The Ponce de Leon store was taken over by the government as office space and later torn down to make way for yet another strip shopping center. The old Piedmont Drive In location became the site of a major weekend flea market which drew bigger crowds than the drive in or discount store ever saw. That store was torn down and the MARTA Lindberg station built on its site. The front part of the property along Piedmont where the box office and screen were sited became a parking lot and later a huge Bell South office complex.
Across the street at Broadview Plaza, later renamed Lindberg Plaza, two indoor theatres were built in the early 70’s and are listed on this site as the Screening Room. They are also gone as that shopping center was torn down in about 2004 to make way for yet another and still larger shopping center. The way some things change never changes.
You have to be quick to beat Raymond to the comment section when it comes to Atlanta movie theatre history. Below is a comment I wrote on the Memorial Drive 4, but a lot of it applies to this location as well, and echos Raymonds comments about the decline of the area. The Stonemot Twin, which beat everyone else to this area by six years was the only one to enjoy any grat amount of success.
Opened by the Septum Cinemas chain in late 1982 or early 1983. This was the first attempt by competing companies to challenge the ABC (later Plitt) Stonemont Twin which had enjoyed an exclusive situation along this very heavily traveled section of Memorial Drive from I-285 to the Gwinnett County line. Later, Septum opened another 5 screen location a couple of miles down the road. Plitt countered with a 6 next door to the 5. Cineplex acquired the Plitt chain and opened another 6 just across the county line. Last, as usual, to the scene was General Cinema with an 8 at Hairston Road.
The reason for this concentration of screens was that while the town of Stone Mountain itself is very small, the surrounding area was a very fast growing and well off section of DeKalb County. None of these locations were actually in the city limits of Stone Mountain, but were in unincorporated DeKalb. By the mid 90’s this the boom days of this area were over and the Memorial Drive strip went into decline. Many of the strip shopping centers which lined the road were vacant and every one of the theatres mentioned here closed down at some point. There was a time when all of them were closed at the same time.
The Stonemont Twin, Hairston 8, and Cineplex 6 have been reopened by various independent operators, in some cases more than once. At this moment, the Cineplex is the only one operating. I do not know what happened to the two Septum’s, but the old Plitt 6 is an indoor amusement park and party room.
For a more detailed account of the glory days of this area, movie theatre wise, see the posting and comments on the Stonemont Twin page of this website.
This comment was written for the Memorial Drive 4, but some of it applies to this location which was then known as the Cineplex 6:
For years this site was occupied by a six screen facility which with its 1970’s era design looked more like a huge concrete blockhouse than a movie theatre. It shut down during the great wave of theatre bankruptcies during the late 90’s. For a long time the marquee stated that the theatre would “Reopen in March” but I do not think it ever did. A couple of years ago Rave demolished the existing structure and built their trademark spaceship style 18 screen facility on the same footprint previously occupied by the old 6 screener.
The old theatre looked dark and depressing and seldom did I see many cars parked in front. Now the site is lit up like a Vegas casino and the parking lot is usually packed.
The East Point Theatre was probably closed about 1970. The last manager, Mr. R.M. Swanson went directly to open the new South DeKalb Twin. The assistant manager, Mrs V.M. King became the assistant at the Greenbriar. The equipment was removed and found a new home at the Cinema 285 (Hammond Square Cinema on this site) when it opened in June 1971. At this time the theatre was under the management of Gerogia Theatre Company.
The strip of buildings was demolished in late 1989 at about the time the Tri Cities High School was being completed.
I have three distinct memories of the Ritz while growing up in Birmingham.
1962: How The West Was Won. My parents told me before the show that I was going to see a movie so big that it took 3 screens to show the entire picture. I guess that is how they had to describe it so a 10 year old would understand. I do not remember much about the movie itself because I was constantly looking at the right and left screens to see what was going on away from the “action.” In 1998 I made the trek to Dayton, Ohio to see HTWWW at the Neon Cinerama. It was not until then that I was able to appreciate the incredible focus and 7 track sound.
1965: Doctor Zhivago. The Ritz hosted many roadshow movies while the other ABC operated theatre, The Alabama, played the more standard fare. My mother took me to see this one because she thought it would appeal to my interest in History. (My father, having seen it with her earlier said “…once is enough.”) She was right, as usual, and from the first viewing Doctor Zhivago has been one of my favorite movies of all time. I do not know how many times I have seen it over the years, but my viewings have been in every type of venue from mono shoebox theatre to 70MM presentations at the Fox Theatre in Atlanta. I have also had the pleasure of working at several theatres where it has played, managed one, (South DeKalb) and run it as the projectionist twice, both times at the Fox. I now have the new 2 disc DVD, and never tire of seeing it.
1965: Sound of Music. The Cobb operated Eastwood Mall Theatre was the main competition for the Ritz and Alabama although its 1960’s draped auditorium and living room style lobby were no match for these other two fine places in atmosphere. SOM played its reserved seat engagement at Eastwood, but the day after Zhivago left the Ritz, SOM was brought in as a filler until whatever Christmas show they had booked that year opened. Since I had already seen it at Eastwood, it was not the movie itself but the condition of the print that made this a notable experience. In those days, prints were not produced in anywhere near the numbers of today. More like 300 than 3000. By the time they got to an engagement such as this, there was no telling how many poorly maintained booths and film butchers they had encountered. The Ritz did not get the film in time, or did not bother, to inspect it. It was full of scratches, sound pops, and at least half a dozen breaks, one of which lasted for at least 15 minutes. This made the show end almost an hour late. The result was a massive traffic jam on Second Avenue on the Friday before Christmas as my mother and dozens of other parents there to pick up their children, had to wait in their cars for us to leave the theatre. (Remember, this was in the day when most of the department stores, and by extension Christmas shopping, were still downtown.)
I am sure that I visited the Ritz on other occasions but do not remember any in particular. I also remember going to the Alabama, Empire, Melba, Homewood, and even the Shades Mountain Drive In, but in those days I was more interested in the movie than the venue.
I think that the original post by Don might refer to the old Miracle or perhaps some theatre of that time that might have used the name Town and Country. This location was a 1970 era build. It was of the second generation of Eastern Federal Theatres built here, and like the Cobb Cinema and Ben Hill, was cheap to build and operate. The junction of the T&C shopping center had something of a small town square feel and the box office opened out onto it.
Inside it very much resembled the old Sandy Springs Mini Cinema. Small paneled lobby, shallow, wide shaped auditorium with a good sized screen, but NO concession stand. The far wall of the lobby had vending machines for drinks, candy and popcorn. During these years it was not unusual for theatres to have vending machines, but this was the first one I saw with machines only. On busy nights an employee would be stationed nearby to issue change and assist with mechanical problems. In the spring of 1972, the machines were removed and a very small concession stand built in their place.
The booth was manager operated and equipped with a Cinemeccanica V-18 projector and 12,000 foot reels which were mounted behind the projector. Since these reels had a capacity of about 2 hours and 20 minutes, anything longer had to have an intermission. Tora, Tora, Tora in May of 1972, Nicholas and Alexandra in September of 1972, and Sound of Music in its 1973 reissue were the ones that I remember being split. Sleuth, in the spring of 1973 was the longest movie I saw run on one reel.
In those pre VCR days, it was common for theatres to bring back old hits to fill in gaps in their booking schedules. Whenever one of my favorites would reappear in this manner I would try to go see it since you never could be sure when or if you would get the chance again. A July 1971 booking of the double feature Bullitt (or as it was listed on the marquee: Bullet) and Bonnie and Clyde first brought the T&C to my attention. Later that year I started working for EFC and saw many movies here. Being located in Cobb County, T&C (as well as the Miracle, Cobb Cinema, Cobb Center, and Belmont) could play the big first run movies day and date with the first run houses in Atlanta. Since I could now get in free, I made the trip to see Dirty Harry, Cowboys, Last Picture Show, What’s Up Doc, Butterflies Are Free, Sleuth, and Jeremiah Johnson, among others. The screen here was a very nice size in relation to the size of the auditorium and I recall Cowboys and Jeremiah Johnson looking especially fine with their cinemascope aspect ratio.
In 1973 I fell from grace with Ira and the EFC crowd, so I do not know much about the history of this place following those years. This was a time of big business for this place and during my EFC days it was fortunate enough to be well managed by Cliff Bryson. I heard later that he moved to NC to manage theatres for EFC there. I understand that when tripled, the original auditorium was left intact, but I never saw it. I heard that during the construction for the twin addition, a storm blew down the concrete block wall and they had to start over. The only other thing I remember about this place took place in 1991. In the newspaper ad for T2, the theatre listings at the bottom had a big “Presented in 70MM” collar around the logo for the Marietta Star Cinema. I had never heard of this theatre, but when I looked up the address, I found it to be the old T&C, now run by George Lefont.
The T&C, like countless other places like it, was a product of the particular conditions of movie booking and exhibition that existed from 1965 until about 1980. Looking back from 30 years in the future I can see that they were just cheap, and it turns out, temporary stopgaps between the movie palaces of old and the megaplexes of today. But, to those of us who worked in them, they were a big deal then, and am glad that I had the chance to experience that era of the movie business.
There are so many posts on this page that I may have missed this link, but even so it is worth re posting:
4 postcard views.
Postcard image of the DeGive Opera House years before it became the Grand.
For those of you interested in old pictures of Atlanta, this site has dozens, and links to dozens more, pictures of transit vehicles from the early 1900’s. As for its relevance to this page, this link,
shows a trolley at the intersection of Peachtree Road and Rumson Road. If that information is correct, then the shopping center in the background is the Garden Hills. Since the location of the theatre would be behind the trolley I can not be sure, but it looks right.