Cineworld Cinema - Leicester Square

5 Leicester Square,
London, WC2H 7NA

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Zappomatic
Zappomatic on July 28, 2017 at 10:49 pm

I complained on their Facebook page about huge queues at the concessions counter before Dunkirk (which they’re pretty much selling out in the evenings) and how it made it difficult to get to the toilets. Their response said that the refurbishment would address this congestion issue so could we be looking at a totally new foyer layout?

CF100
CF100 on July 16, 2017 at 7:19 pm

theatreofvarieties: Just spotted your IMAX conversion photo uploads; thank you so much for this!

(Not that I “like” seeing the work done to “Screen 1,” as it were; but to me, it’s extremely interesting—e.g. the “ribbed” ceiling steelwork.)

Wonder why the coloured concealed lighting operates monochromatically on “one circuit,” when from your photos it appears that it doesn’t have to? (I complained about this after the first public screening, and was informed that “we can programme the lights to do whatever we want.”)

The tiles seemed to be one set stuck on top of another? A little confused by your photo showing the CIC/UCI paint? Do any remain hidden behind new “false” walls (possibly on the left side of the “stalls”?) or were they all stripped?

CF100
CF100 on July 12, 2017 at 1:31 pm

theatreofvarieties: Thanks for the correction! :–)

theatreofvarieties
theatreofvarieties on July 12, 2017 at 1:07 pm

The Icon bar is actually about 2 metres higher than the cinema foyer level.

CF100
CF100 on July 11, 2017 at 11:23 pm

The “heritage” aspect only requires elements such as the ceiling to be kept and the overall form respected, as has been the case with previous refurbishments. It still allows scope for their “house” style/branding to be imposed.

If they take over the Icon bar, then depending on the scope for chopping and change the internals, they could reconfigure by moving the vestibule staircase forward so that the bar integrates with the rest of the foyer area. I would hope for something special but if a major reconfiguration occurs then I suspect none of the 1960s “heritage” elements will be left. :–(

Zappomatic
Zappomatic on July 10, 2017 at 10:34 pm

That’s all rather exciting news although it does sadly mean that with screen 2 converted to 4DX, Unlimited members will only have access to pokey screens in the West End unless they pay an upcharge.

I’m liking the thought of the cinema having a proper bar as befits a premiere, flagship site. Will certainly be interesting seeing if they refurbish the foyer in keeping with the heritage or if they use their current house style.

CF100
CF100 on July 10, 2017 at 1:16 am

theatreofvarieties: Good news! They had better respect the heritage of the foyer though (and, IMO, keep the fibre optic “starfield” lights from the late 1980s refurb.)

(N.B. The Icon bar extends onto the balcony on the LSQ frontage. Therefore, it is on the same level as cinema’s foyer, adjacent to the starcase leading to screens 7-9.)

theatreofvarieties
theatreofvarieties on July 5, 2017 at 11:11 am

Cineworld are saying that they will spend £5 million on LSQ. Screen 2 is to be converted to 4DX, the foyer to be totally refurbished and they are spending money on the back of house areas. Word is they are doing a deal with the Casino to take over the Icon bar.

CF100
CF100 on June 19, 2017 at 12:56 am

An application to Westminster Building Control has been submitted in relation to the “Empire Casino,” dated 2nd March 2017, for a “full refurbishment to all floors;” of potential relevance here, “including… first floor balcony works.”

External alterations may require a planning application, so we shall see…

Zappomatic
Zappomatic on April 9, 2017 at 5:44 pm

Now has some external Cineworld branding in the form of a sign just above the doors. The 1980s Empire logo on the doors has been replaced by the Cineworld logo. Inside, the signage about the entrances to the screens still has the Empire logo, and bizarrely the tiled/granite floor opposite the kiosk has been covered over with slightly tatty looking black carpet.

CF100
CF100 on March 24, 2017 at 12:23 pm

Surely the “IMPACT” screen? The auditorium (from the plans) looks to be about 22mx18m or so, with a high ceiling, whilst Screen 2 is about 18mx13m?

Zappomatic
Zappomatic on March 13, 2017 at 10:50 pm

Expected to get a 4DX screen this year. Wonder which screen will get converted? I’ve have thought all but screen 2 are too small and cramped to fit the equipment in but who knows?

Zappomatic
Zappomatic on February 25, 2017 at 5:45 pm

Yes, assumed those stains are water damage.

Haven’t been in the IMAX screen since the Pepsi signage came down, unfortunately.

CF100
CF100 on February 23, 2017 at 9:35 pm

Thanks for your reply.

Water damage—I noticed stains on the ceiling?

Something like the patchy area in this photo:

http://cinematreasures.org/theaters/912/photos/79104

Regarding Pepsi Max signage, has this been removed from the seats in the IMAX auditorium as well?

Zappomatic
Zappomatic on February 23, 2017 at 7:59 pm

In front of the curved backlit poster you can see evidence of some old water damage, and it’s there that the peeling/tearing in whatever it is on the ceiling can be found – sort of in line with the disused box office. It’s visible in a photo taken a year or two ago which I can’t seem to find right now so it’s something Empire also couldn’t be bothered to fix. On a positive note they’ve put the silver ball back on top of the entrance to screen 5 (it had fallen off and could be seen resting on the ledge). I’ll grab a shot of it on my next visit.

On my last visit the Pepsi Max branding had been removed from signage inside and out, albeit crudely done leaving holes in the metalwork. All other signage still Empire branded.

CF100
CF100 on February 23, 2017 at 3:45 pm

Peeling paint/paper on the foyer ceiling? Where is that?

I always thought the red covering on the foyer ceiling was felt.

I also noticed the broken fibre optic lighting. It’s nearly 30 years old now, maybe repair is out of the question?

It’s sounding all too much like Cineworld are treating it as ‘just another venue’ rather than a flagship…

Zappomatic
Zappomatic on February 1, 2017 at 10:40 pm

The Empire-style menu boards at the concessions counter have been replaced with Cineworld ones, and with that comes some price changes: combo deals have gone up to £7 from £6.50, but there are some decent offers on alcohol such as two glasses of Prosecco for £7.50 and double up on spirits for £1. It does make you realise how pared-back Cineworld’s offering is.

Otherwise still selling Ben & Jerry’s, advertising is still Pearl & Dean, still using old unreliable ATMs inherited from Empire and no change to any signage.

Zappomatic
Zappomatic on December 12, 2016 at 4:53 pm

The CMA has approved Cineworld’s acquisition so it will be interesting to see how they set about the rebranding. I’m hoping they’ll sort out some of the broken fibre optic lighting and peeling paint/paper on the foyer ceiling but given Empire left that broken for years and the state of Cineworld Haymarket I’m not getting my hopes up!

Al Alvarez
Al Alvarez on October 19, 2016 at 2:14 am

‘Cineworld at the Empire Theatre’ is the new name.

CF100
CF100 on September 23, 2016 at 11:07 pm

Looks like the casino is now called the “Empire Casino.”

CF100
CF100 on September 4, 2016 at 6:02 pm

Hence the state of suspended animation! It may turn out to be a formality…

An article on the Basildon cinema in a local newspaper published on the 10th August 2016 says that the sale was “voluntarily referred… to the Competition and Markets Authority.”

Zappomatic
Zappomatic on September 3, 2016 at 11:01 pm

May be rocky times ahead and may explain the apparent delay in rebranding and why Haymarket is still Cineworld: https://www.gov.uk/cma-cases/cineworld-group-empire-cinemas-merger-inquiry

CF100
CF100 on September 3, 2016 at 4:51 pm

“Empire” and “Empire Leicester Square” are registered trademarks of Empire Cinemas Group (UK) Limited for “Cinematographic entertainment services.”

CF100
CF100 on September 2, 2016 at 11:00 pm

Quick look from outside today. No changes to the marquee, save for the Cineworld logo as one of the images on the left-facing LED display. Box office is by the entrance doors, with film times shown on several flat panel displays; staff are wearing Cineworld uniforms (ugh.)

A printed board outside says that the cinema is now operated by Cineworld, and one near bottom of stairs says “Please bear with us whilst we transform you cinema into a better place to watch a movie”—alas, I suspect they do not mean that Empire 1 will be reinstated!

No idea whether they are selling Coke or Pepsi, but the Pepsi Max logo on the marquee remains.

The old Empire logos on the entrance doors were, I think, covered over with advertising for Finding Dory. Fortunately, the marble cladding on the right wall of the vestibule was not covered over.

It seemed to be reasonably busy in early evening.

There is an application to Westminster Council for license transfer dated 12th August 2016, but no record of any new planning application in relation to signage.

The Casino owner holds the leasehold of the property, with the cinema operator as a sub-tenant.

Zappomatic
Zappomatic on August 12, 2016 at 8:13 pm

Slightly odd experience during the brand changeover! A few Cineworld banners but everything else still says Empire. Kiosk still selling the old Empire menu and brands eg. Pepsi instead of Coke. Staff still getting to grips with systems. Ads from Pearl & Dean instead of DCM and no Cineworld indents at all.

Weirdest thing was anyone could just wander in from the street and into the screens without having their ticket checked!