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Small as this theatre was I’m surprised they knew how to handle the capacity crowds for bigger features. THE COLOR PURPLE played here as well as HOME ALONE.
Not to mention the original JAWS played here in 1975.
A lot of blockbuster movies played here at the Plaza Twin. I was there in 1986 when Steven Spielburg’s THE COLOR PURPLE broken all attendance records. The lines snaked from one end of the shopping center to the other.
But the lines really went beyond the limits in 2004 when Mel Gibson’s THE PASSION OF THE CHRIST had people waiting in long,long lines and traffic back-up from one end of the shopping center to the other . Everyone in that town and all of Harnett County saw this movie,including neighboring counties too packed this theatre.
ADDRESS:2001 East Dixon Blvd. Shelby, NC 28150
Located on the opposite end of the Cleveland Mall.
This theatre replaced the Carmike Cinema 4.
It was known as the Cinema 1 & 2 that opened in 1974 under Charlotte-based Stewart and Everett Theatres. Stewart and Everett operated it until 1986 when Carmike Cinemas took over this theatre. It was under Carmike Cinemas that this theatre expanded from two to four screens until its closing by Carmike in the early 2000’s.
Carmike Berkeley Mall Cinema 4
Litchfield Cinema 4
UA Litchfield Cinema 6
By the early-2000’s,Premiere Theatres built a huge 12-screen all stadium seating multiplex cinema on the opposite end of Goldsboro that reduced the Berkeley Mall Cinema 4 from showing first-run movies to becoming a second run discount cinema under Carmike Cinemas,when closed this theatre in 2007.
By the mid-1990’s this theatre expanded from four to six screens in order to compete with the neighboring theatres like Berkeley Mall Cinema 4 and the Eastgate Twin Theatres(which at the time was showing second-run films at discount prices in order to stay afloat under Carmike Cinemas)on that stretch of Berkeley Boulevard. By the early-2000’s,this theatre got muscled out of the competition when UGC-Premiere Theatres built a huge 12-screen multiplex cinema with digital sound and all stadium seating located on the opposite side of Goldsboro that put this theatre out of business by 2002.
From the October 13,1971 advertisement of the News and Observer in Raleigh,North Carolina……….
WILL RALEIGH TURN ITS BACK ON BILLY JACK?
THE MOVIE EVERYONE IS TALKING ABOUT!!!!
BILLY JACK will make you angry!
Even make you furious!
Will make you take a stand!!!
And if you’re a woman…it will break your heart!
STARTING WEDNESDAY…RALEIGH WILL GET READY FOR BILLY JACK AT THE AMBASSADOR THEATRE!!! RATED “GP”
Opened on December 16,1983 under Litchfield Theatres as the Litchfield Cinema 4. Expanded from 4 to 6 screens by the mid-1990’s in order to compete with the neighborhood cinemas like the Eastgate Twin and the Berkeley Mall 4.
NOT only the original STAR WARS played here first-run but JAWS, SUPERMAN:THE MOVIE, JAWS 2, and GREASE not to mention SATURDAY NIGHT FEVER,CLOSE ENCOUNTERS,
RAIDERS OF THE LOST ARK, TOP GUN,ALIENS,DIE HARD,and many other memorable movies.
THE BLUE MAX was a general release at the TERRACE. It was not a reserved seat engagement. However,the only reserved seat engagement for this movie was in Charlotte.
“GONE WITH THE WIND” during its run at the TERRACE was re-release in 1967-1968 as reserved seat engagements that presented it in 70MM and 6 Channel Stereophonic Sound
Stewart and Everett were running this theatre by 1961. And they operated THE EMBASSY THEATRE until its closing in 1985. It was a discount dollar house when it closed in 1985.
During the mid-1960’s and part of the early 1970’s,the TERRACE THEATRE at Friendly Center was Greensboro’s showplace for a lot of the reserved seat engagements that got the first-run Triad exclusive showings with its full 180-degree Ultravision screening and spectacular 70MM projection and 6 Channel Stereophonic Sound. The reserved seat engagements that played first-run at Greensboro’s TERRACE THEATRE were “The Sound of Music”,
“Gone With The Wind”,“The Sand Pebbles”, “Oliver!” and “The Lion In Winter”,and “Ice Station Zebra”,along with “Paint Your Wagon”.
The exclusive engagement showing of “2001:A Space Odyssey” and “Star!” played here as well as “Far From The Madding Crowd”,“Alfred The Great”,and “Ryan’s Daughter” were 70MM general release engagements. Not to mention the first-run showing of “The Song of Norway” too.
I do recall seeing THE LAST ACTION HERO with Arnold Scwarzenegger and DEMOLITION MAN in 1993 as its last two picture shows.
1974-1986 Stewart and Everett Theatres
1986-1993 Carmike Cinemas
From the June 29,1974 edition of Henderson Daily-Dispatch “CINEMA AT HENDERSON MALL OPENS MONDAY”
Cinema Theatre under Charlotte-based Stewart and Everett Theatres will have its grand opening Monday July 1,1974 at 6:30pm. Ray Williams the manager of The Cinema and The Embassy on Wyche Street,said the movie entitled “The Way We Were” will be the first showing at the 250 seat theatre. Willams added the new theatre is of modern design and has deluxe seats. The screen measures 11 ½ feet in height and 24 ½ feet in width,is sized the proportion with the building. The projection booth is automated and has two projectors capable of showing movies in 35mm and has two Xenon bulbs that give the movie a clear picture with no dark corners. The lobby contains a modern refreshment center and it will feature soft drinks,candy and buttered popcorn. Williams also pointed out that the theatre has modern restroom facilities and carries a color scheme of blue which is in contrast to the remainder of the building. There is no boxoffice and tickets are purchased at the concession center. It opens Monday July 1,1974 with the grand opening attraction “The Way We Were” starring Barbra Streisand and Robert Redford.
The coming attractions for the Cinema will be “The Sound of Music”, “The Three Musketeers”, “The Sting”,“American Graffiti”,and “The Taking of Pelham 123”.
A lot of “X” rated films played here first-run at the Yorktowne. “EMMANUELLE” Starring Sylvia Kristel played here first-run in 1974 as well as the sequels starring Sylvia Kristel with “EMMANUELLE 2:THE JOYS OF A WOMAN”,and “GOODBYE EMMANUELLE”. The notorious “X” rated “CALIGULA” played here in 1979. Not to mention a TON of soft-porn flicks like “TROPIC OF CANCER”, and
“FLESH GORDON”,and the explicit “ANDY WARHOL’S FRANKENSTEIN”,and “THE STORY OF O” too.
The Google location is all wrong.
The address is 2500 Durham-Chapel Hill Boulevard and the zip code is 27707. At the corner of Bedford Street and Durham-Chapel Hill Boulevard(at U.S. 15-501 Business)
The theater was right next door to the E.F. Hutton Building(which is now the headquarters of Mutual Savings and Loan building),and across the street from the Shrimp Boats Family Seafood Restaurant.
THEATRE HISTORY OF THE YORKTOWNE:
Opened on May 28,1969 under Schneider-Merl Theatres as a 750-seat single screener named the Yorktowne Theatre. The opening attraction for its grand opening was James Coburn and Lee Remick in HARD CONTRACT. It operated as a single screen theatre from 1969 to 1975. Among the biggest blockbusters that played here were “THE GODFATHER”, “CHINATOWN”, “THE LAST DETAIL”,
“PAPILLON”, “THE GETAWAY”, “LADY SINGS THE BLUES” not to mention “LOVE STORY”,“SAVE THE TIGER”,“FRITZ THE CAT”,and “THE GODFATHER PART II” just to name a few. When it was a single screen theatre it played a lot of “X” rated films during its midnight screenings.
By June 20,1975,Schneider-Merl went under and the Yorktowne was under new management under Atlanta-based Martin Theatres. A second auditorium was built right next to the original,keeping the original auditorium of 750-seats intact. The second auditorium seated 300 and it was renamed the Yorktowne Theatres 1 & 2. The June 20,1975 grand re-opening was on Auditorium 1 “Jaws” with Roy Schneider and Richard Dreyfuss. Auditorium 2’s opening attraction was Gene Hackman in “French Connection II”. By 1977,it was renamed the Yorktowne Twin Theatres under Martin Theatres. Not only did “JAWS” broke all Durham movie attendance records,but also on July 1,1977 the original “STAR WARS” movie shattered the previous all-time movie attendance record in the history of this theatre. Among the movies also played here were the original “STAR TREK” movie.
By 1982 the Yorktowne became one of several theatres acquired by Carmike Cinemas after its acquisition of Martin Theatres.
By 1987 it went from showing first-run films to becoming a dollar run discount house until its closing in 1995. It became a megachurch until 2005. And by 2008 it was demolished.
1969-1975 Schneider-Merl Theatres
1975-1982 Martin Theatres
1982-1995 Carmike Cinemas
What a way to open a theatre with the WORST movie of the 1980’s “D.C. CAB” with Irene Cara and Mr. T. yes that Mr. T!
Not to mention it open with the BEST gangster flick of the early-1980’s “SCARFACE” with one of the greatest actors of our generation Al Pacino!!!
In my possession I have the original ads from the grand opening of the Delta 6 in 1990. E-mail me at
Speaking of Steven Spielburg’s THE GOONIES it was the only theatre in the state and the only Charlotte cinema that presented it in 70MM-6 Track Dobly Stereo.
Ad for August 2,1985
I have found the original ads for the opening of the University Place 6. If you need to see them,please e-mail me at