5th Avenue Cinema

66 5th Avenue,
New York, NY 10011

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RobertR
RobertR on June 7, 2005 at 6:36 am

An ad for 10/5/52 lists this as the 5th Ave Playhouse, so i guess they used that name also. They were showing a double bill of Charles Laughton in “The Private Life of Henry VIII” and “Catherine the Great”.

EMarkisch
EMarkisch on September 16, 2004 at 11:01 am

Box OfficeBill…Thanks for the update on the mural. Glad that it made it into the 90’s and may still be around. As I recall it was on the right wall of the lobby pretty near where you entered the lobby after buying your ticket. You then had to walk past the mural toward the back of the lobby to enter the auditorium through an entrance on the left, which was close to the screen. In other words the auditorium and the lobby were parallel to each other. It would be interesting to find out how this layout compared to the original 5th Avenue Playhouse.

BoxOfficeBill
BoxOfficeBill on September 16, 2004 at 8:39 am

Erwin— I visited the New School for a conference about twelve years ago and I believe I saw the mural there then (even though I didn’t recall its setting in the original theater). Among films I remember seeing there in the mid-late-‘50s was Ingmar Bergman’s “Magician.”

EMarkisch
EMarkisch on September 16, 2004 at 8:29 am

The mural that was created by Al Hirschfeld (not Abe, as mentioned above in error) for the 5th Avenue Cinema was done in 1954 and was called “The History of Hollywood”. Evidently, the old 5th Avenue Playhouse must have undergone a massive renovation around that time. As I recall, when I attended the revival series in the mid 50’s, the theater appeared to be new and modern.

Does anyone know if the mural has survived the theater being taken over by the New School for Social Research?

Gerald A. DeLuca
Gerald A. DeLuca on June 6, 2004 at 5:21 pm

This sorely missed little cinema was programming art and specialty fare even in the 1920s, showing films like Lang’s “Dr. Mabuse,” “Madre” (“Cenere”) with Eleonora Duse, “The Legend of Gosta Berling” with Greta Garbo. Between 1958 and 1960 they premiered the three films of Satyajit Ray’s Apu trilogy, “Pather Panchali,” “Aparajito,” and “The World of Apu.” For some reason I particularly remember seeing Adolfas Mekas' zany “Hallelujah the Hills” here in 1963 and a revival of Herbert J. Biberman’s “Salt of the Earth” another time. I’d love to have complete list of everything that played here. The Fifth Avenue Playhouse/Cinema belongs in the pantheon of art houses. The only negative I can recall is that the sight-lines were not always the best because of minimal raking in the auditorum and a lower-than-optimal ceiling.

EMarkisch
EMarkisch on June 6, 2004 at 2:22 pm

I recall this little gem of a theater from the mid 50’s, which was located on Fifth Avenue at 12th Street. At the time they ran two series of revivals of early talkies under the umbrella title of “OK For Sound”. It was there as a teenager that I was introduced to “Freaks”, “Imitation of Life” (1934), “The Lottery Bride” (an early Jeanette MacDonald vehicle, “The Great Gabbo”, “Seven Sinners"
and numerous other gems from that early era.
The most striking feature of the theater was a small cafe setting in the lobby with a b/w wall size mural in the background done by the late Abe Hirschfeld. It depicted charactertures of numerous Hollywood celebrities sitting at tables in an outdoor cafe. As I recall Chaplin was in the center holding a red rose, which was three dimensional and the only touch of color. Does anyone know if this mural still exists in the present space where the Fifth Avenue Cinema once existed?