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Previously operated by General Cinema
This theatre opened with five THX certified auditoriums: 10, 11, Premium 1, Premium 2, Premium 3 (15-17). I believe the THX signs are still posted outside their respective auditoriums. General Cinema showed THX and Dolby trailers when they operated the theatre.
The Premium auditoriums were the former dine-in screens, which still have their cocktail tables and plush seating.
All 24 screens were sold out for the midnight opening of Harry Potter and the Deathly Hallows Part 2
According to the AMC website & MovieTickets.com, most of the auditoriums now have digital projection.
The building that formerly housed this theater now encloses a Big Lots department store: View link
The majority of the standard auditoriums had new Barco DLP projectors installed this week. I’m assuming these are the new DLP Enhanced 4K-ready models but I didn’t have time to ask anyone.
The digital presentation of Unstoppable in auditorium 19 looked very bright and detailed with the new projector and had good sound levels to accompany it. I also enjoyed the film a lot.
The entrance to the XD auditorium has been updated as well with red neon lighting, a larger XD sign above the entrance and a redesigned XD poster case across from the auditorium entrance.
The new owners of the Senator have set up a new web site here: http://www.thesenatortheatre.com/
There is also a PDF document in the Renovations Blog outlining the proposed updates and renovations planned for this historic theatre.
I recently saw Inception in digital IMAX and enjoyed the film and digital presentation for the most part.
Although the sound system seemed to be more powerful than previous IMAX screenings (especially the bass output), there were times when the sound seemed like it was not equalized. At some points, the bass would drown out the mid and higher end audio, such as spoken dialogue, which is important in this particular film.
Otherwise, the presentation was fine. The digital projection was brighter than most standard digital presentations, which helped bring out some details in the picture.
Digital Projection Update:
Auditorium 1 – Multiplex IMAX digital (DLP x 2)
Auditorium 4 – Sony 4K digital (RealD 3D capable)
Auditorium 6 – Sony 4K digital (RealD 3D capable)
Auditorium 14 – DLP digital (RealD 3D capable)
Auditoriums 1 & 6 appear to be the largest digital auditoriums, with auditorium 4 being the smallest digital screen and 14 somewhere in between in terms of size.
Forgive me, it seems I overlooked the fact about the glasses darkening the image in my last comment. I also saw ‘How to Train Your Dragon’ twice: in Cinemark XD and digital IMAX and the XD presentation was brighter and fine details in the picture were more apparent.
As Giles said, the increased brightness is most noticeable without the glasses on. After seeing ‘Twilight New Moon’ and ‘Iron Man 2’ in XD 2D, the picture is definitely brighter and more detailed than standard presentations.
This past weekend, I saw Despicable Me in XD 3D with some friends. The 3D aspect in this film was more noticeable than Toy Story 3, though it was not nearly as gimmicky as the Journey to the Center of the Earth 3D remake. The movie itself doesn’t live up to the high Pixar standards of Toy Story 3 but was better than most animated films and I would still recommend seeing it.
As always, the sound and projection quality was superior. However, as Jodar mentioned, the projection does not seem to be as bright — when I saw Twilight New Moon last year and How to Train Your Dragon 3D earlier this year, those films seemed brighter than my recent 3D viewings of Toy Story 3 and Despicable Me.
Auditoriums #6 and #13 now have digital projection. Auditorium #13 has RealD 3D and is showing Toy Story 3 in 3D, not sure about #6 though. I saw “The Karate Kid” in #6, which had better surround effects but a lower sound level than previous 35 mm viewings. I previously saw “Prince of Persia: The Sands of Time” (35 mm) in the same auditorium and the sound level was much higher.
And yes, the theater has switched to Cinemark-style ticket taking, meaning the main area of the theater is open (consisting mostly of the concession area, though the arcade room is also open to the public now). Each of the hallways leading to the auditoriums has a ticket taker. I also experienced this at the Century San Francisco Centre 9, which is also run by Cinemark.
Here is an article about the theater closing: View link
This theater should be listed as 9 screens.
Under Regal ownership, the theater was known as UA Westview Mall 9 and its online ticketing page still exists on Fandango: View link
The theater was recently gutted and the back end demolished. Steel beams remain in the interior of the building, possibly to support the stores built adjacent to the theater.
AMC Press Release: View link
According to the press release, this ETX auditorium appears to be using a 2K projector instead of the 4K projector used at Yonge & Dundas in Toronto. Auditorium 1 at AMC Pleasure Island was retrofitted with ETX.
I’m a bit surprised that IMAX has no issues with AMC ETX, since it is similar to Cinemark’s XD auditoriums.
I saw Alice in Wonderland in the XD auditorium (#12) this weekend. The size and seating layout of the auditorium is similar to the adjacent auditorium (#11), so the seat count should be roughly the same. The seating capacity sign was removed after the conversion to XD due to the installation of new seats. I sat a few rows from the center aisle this time, so I was able to see the entire screen. The screen takes up the majority of a patron’s field of vision, even towards the rear of the auditorium. It is noticeably larger than the digital IMAX at Columbia (both height and width wise) and the sound system is equally bigger in terms of bass output. You will definitely notice a difference when the pre-show ends and the previews/trailers start. The bass was most noticable during the Tron Legacy trailer, when the auditorium received a nice shaking throughout the trailer. There were also some scenes in Alice when the bass made its presence known.
I also noticed that digital artifacts such as motion blur and ghosting were more subtle and much less frequent than digital IMAX. The picture was not dark as most other RealD 3D presentations I’ve seen. It was just as bright and vivid as digital IMAX. The picture of Alice in Wonderland filled the majority of the screen, with thin vertical masking lines on the side edges of the screen (similar to Avatar in digital IMAX).
Cinemark has a trailer for XD, which is shown before the movie starts. The Disney Digital 3D trailer was also shown after the XD trailer since this particular film is distributed by Disney and presented in 3D.
Giles, according to Cinemark’s press releases regarding XD, all XD auditoriums use a Barco DP-3000 DLP 2K projector. All XD auditoriums also have plush leather seating and custom JBL sound systems with at least 30 speakers.
One last side note: the area behind the information/customer service counter is walled off on both sides due to renovations of the concession stand. An area of the right side of the concession stand was open but I did not visit that area since the XD auditorium is on the left side of the building.
Apparently, the IMAX (Digital MPX) auditorium will be opened to the public on March 5 with the release of Tim Burton’s Alice in Wonderland.
Preview screenings of “Under The Sea 3D” are reported to occur this week.
This is the last week to see Avatar in Cinemark XD (RealD 3D) – up until Thursday, February 11. Just a heads up if you’re interested in seeing it in XD. I was originally interested in seeing it in XD but I don’t think I can make it by this week.
Cinemark has also changed the promotional tag lines for XD, possibly due to the IMAX lawsuit, as seen on their XD page.
Former: Crisp, Clear Digital Projection / Mega-sized screen / Custom Sound System
Updated: 2D & 3D Digital Projection / Wall-to-Wall screen / Custom sound system
I also saw Avatar in IMAX Digital 3D this past weekend and agree with Jodar. The film works quite well with this format, especially the 3D aspect that feels more immersive due to the screen size and sound system.
Not sure why non-IMAX previews were shown, especially since there were already several IMAX 3D previews. They could have shown the IMAX countdown trailer in 3D as they did in the past. Then again, that trailer may have been replaced with the new AMC IMAX intro.
IMAX 3D screenings of Avatar were sold out on opening day. Several RealD screenings were also sold out during the evening. According to MovieTickets.com, Avatar is being shown in RealD 3D in 2 auditoriums. Previously only auditorium 14 had RealD.
I have not seen the movie yet but I did see the Avatar Day preview footage here in IMAX 3D, which I thought was impressive.
Chain should be changed to Independent since Regal no longer operates this theater.
Theater website: http://www.eastpointmovies10.com/
I noticed that the theater description has been updated with the XD (Extreme Digital Cinema) auditorium. Auditorium 11 is also digital projection (DLP) and should be added along with auditoriums 7 and 18. All four digital auditoriums are capable of showing RealD 3D.
Cinemark Press Release for Cinemark XD: Cinemark News Release at EarthTimes
I saw The Twilight Saga: New Moon in the Cinemark XD auditorium this weekend.
Auditorium 12 was completely redesigned to be distinguishable from the other auditoriums within the theater. Like most IMAX MPX systems, the auditorium features a ceiling to floor, wall to wall screen. However, the screen is noticeably larger than most IMAX MPX screens (at least compared the local IMAX MPX Digital theaters) as it appeared to fill more of my field of view from the center of the auditorium, which I thought was more immersive. The picture is masked but does fill the width of the screen. The picture quality is similar to any DP system though on a larger screen. What I thought stood out about XD was the sound system – i.e. feeling the rumble of the bass during the action scenes.
Other aspects of the auditorium were also changed. The red seats were replaced with new black leather seats, the walls have new lighting fixtures and red curtains. XD signs have also been added to the outside of the theater and the XD auditorium entrance.
XD pricing is not based on surcharges (like AMC’s 3D and IMAX surcharges) but fixed XD admission that applies throughout the day – similar to Regal’s IMAX admission, except Regal doesn’t charge extra for 3D. Also, like Regal’s IMAX admission, Cinemark’s XD prices differ by theater. In comparison, AMC has fixed surcharges for Digital 3D and IMAX, which adds on to the applicable AMC admission price (A.M. Cinema, Matinee, Evening, Child, Senior, etc.). Like Regal, AMC does not charge extra for IMAX 3D.
According to the Cinemark web site and Fandango, the large-format Cinemark XD auditorium (#12) opens Thursday at midnight with The Twilight Saga: New Moon.
Good digital presentation of 2012 in auditorium #11 over the weekend. The screen in #11 has side masking, which expanded the screen width to match the film’s aspect ratio after the NCM FirstLook pre-show.
Large-format Cinemark XD is in auditorium #12 and has not yet opened.
As JJD said, the glasses for Digital IMAX 3D are polarized like the RealD glasses but are slightly larger and have the IMAX logo on the ear clips, which are not retractable like the RealD glasses. The glasses are not as large as the passive “goggles” that I’ve used for giant screen IMAX 3D.
Unlike the RealD presentations, they usually have someone standing at the IMAX auditorium entrance who gives out the glasses before the show. However, when I saw Monsters vs. Aliens in IMAX 3D Digital, they just had the glasses sitting out on a table for patrons to take in with them. They are not disposable like RealD glasses and must be returned after each screening and cleaned on a machine like regular IMAX and Dolby 3D glasses.
Saw Astro Boy in #23 (one of the smaller auditoriums), which I enjoyed both presentation and plot-wise.
Cinemark appears to be refurbishing the theatre, as I noticed that the carpeting throughout the theatre seems to have been replaced recently. The carpeting in the auditorium was also replaced. Lower lighting was moved from the top of the steps to the bottom quarter of the side walls.