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That is the brand new Eastwood Mall in the middle with the west wing under construction. That white building sticking out next to the new wing is the Eastwood Mall Theatre. This is probably a 1965 view.
As a northsider, I never attended this theatre and only drove past it once. I believe it opened Christmas 1974 with its prime feature being Godfather Part 2.
Starting in 1971 Weis went on a big expansion in Atlanta converting the old Peachtree Art into the Weis Cinema, opening and then twinning the Broadview, buying the Peachtree Battle Mini Cinema and then in the summer of ‘74 the rest of the mini cinema chain, finishing and opening the Franklin triple, and then building this one. I never worked for Weis so I can not say for sure, but I think that Arrowhead and Broadview were the only ones that were Weis built. All of the others were pick ups of existing theatres and since the Broadview was a conversion in an existing shopping center that would make this one the only one built new from the the ground up.
Weis used the same decorator in all of their Atlanta locations and this resulted in a lot of curves, bends, odd colors and strange lighting in the lobby areas as described above. I personally did not care for the style, but it certainly attracted attention. Mike Rogers has described the Weis Cinema in Augusta as having some sort of lighted tunnel that you walked through.
Weis was a believer in putting up big advances to outbid the competition for the best movies, and in the first half of the 70’s this worked well for him, especially in the Buckhead theatres, Capri and Fine Art. Love Story, Ryans Daughter, Poseidon Adventure,
Godfather, American Graffiti, Last Picture Show, just to name a few. When the exclusive run practice started to ease up and outlying areas started to get the big bookings Weis started building places like this. He hit it especially big with Star Wars when he opened it here, Franklin Road, and Doraville on opening day. Loew’s Tara was the only non Weis booking for Star Wars.
In the late 70’s some bad booking choices combined with the arrival and / or expansion of national chains AMC and GCC caused Weis to sell off most of his properties outside of his hometown of Savannah. Some locations went to AMC, Lefont, and Drafthouses and others closed up. This one hung on for a while but the birth of the multi-plex and mega-plex meant the end for anything less thatn 12 screens.
dallas…. Thank you for that concise and well written history of this theatre and mall. I worked for GCC for many years in Atlanta and your comment could apply to several GCC properties and malls here with only the names changed. Augusta Ga. and Columbia SC also have identical stories. GCC always seemed to be a step behind the competition, building triples while everyone else was building sixes and then building eights when 15 to 20 were the norm. Growing up in the 60’s and 70’s, the area malls seemed like the new downtown and it is still hard to believe how many of them are now Wal-Mart Supercenters or just vacant lots.
Regarding the ad that Rivest was kind enough to provide, I noticed that they managed to get the showtimes wrong from day one. Lucky Lady was a 2 hour movie and the evening showtimes are listed as 7:30 and 9:15. Probably meant 9:45. I am sure all of us who were managers, projectionists or both have plenty of horror stories related to mistakes like this.
As for this location, the GCC address that we mailed all of our paperwork to was 22 Flutie Pass which referred to Doug Flutie’s game wining heave against Miami. Could the GCC offices mentioned in the overview be at this location with a different address? I see on the map that this is very close to Boston College so that would seem to make sense.
Regarding the three managers listed in the overview, I probably worked for Keith Black. When UA took over Georgia Theatre in the mid 80’s they brought in a lot of their own people and Keith showed up a couple of years later as the DM. Got to be the same guy since he said he came to UA through Litchfield. He seemed like a pleasant enough person although as a projectionist I did not have much contact with him even though his office was next to the booth.
You would be amazed at how many people think GWTW had its premiere at the Fox. I saw a star of one of the stage shows greeting the crowd from the Fox stage and saying how great it was to be performing at the theatre where GWTW opened. Crowd loved it of course, and I never heard anyone comment about it.
Digital projectors are expensive. I heard that they only installed 4. Three on the north field and one on the south.
The theatre I was asking about in the above post was named “Village.” It is not listed on CT and I do not know enough about it to start a page. Hopefully someone else will remember it.
When this was a movie theatre was it named Martin? I recall seeing one movie here, Part 2 Walking Tall which would make it summer of ‘75. There was another, much newer single screen to the west of downtown that I also attended, but do not see a listing for anything like that.
I too am a James Garner fan. From ages 7 to 9 the highlight of Sunday evenings was watching Maverick on TV. It was a letdown when it was the turn of either Sugarfoot, Bronco, or Bart Maverick to get a show. I saw several Garner movies in the 60’s, but the only two I liked were Great Escape and Marlowe. I was lucky enough to catch most of the episodes of Nichols in the early 70’s.
In 1977, one of the factors that led me to spend $1200 (that would be twelve hundred 1977 dollars) on a cutting edge RCA Selectavision VCR was the fact that I would be able to record The Rockford Files every week. I had missed most of the first two seasons since I usually had to work on Friday nights.
I had the pleasure of running my two favorite James Garner movies, Murphy’s Romance and The Notebook so I saw them numerous times during their initial releases. I always felt that the Murphy character had to have been written with him in mind.
As for the Rockford Files episode concerning this page, the title of it was Roundabout, and it was first broadcast on 3/7/75. It is the last episode on disc 3 of the first season. One item to clear up, is that while it did contain the obligatory car chase, that came about later. The scene with the El Portal was early in the hour and was in a shot of Rockford driving down Fremont as he was arriving in town.
During the first season of the TV show “Rockford Files” one of the episodes has Jim traveling to Vegas on a case. One of the interlude sequences that they always used to make the running time fit (usually a pointless car chase) had Rockford driving down the Fremont strip. There is a nice view of the Portal on the right as he drives by. The marquee showed that the current attraction was “Jeremiah Johnson.”
This episode was broadcast in the spring of ‘75 so it was probably filmed in late '74. In Georgia where I live, “JJ” was given a wide 4wall re-release in the spring and summer of '74. Since that short lived but very successful practice was usually done on a regional basis maybe it was the turn of the Southwest to get its run.
I will see if I can get the episode name and air date.
Nicest drive in setting I have ever been in. In the early 70’s we had to make the drive from school in Milledgeville to Macon for most of the first run movies. Sometimes there were more movies available than indoor screens and both the Riverside and Weis would get an occasional first run.
After my first visit to see a first run of Life And Times of Judge Roy Bean, I came back several times. They even ran triple features occasionally so I would make a night of it with a stop at Shanes Steak House on Riverside Drive, followed by a triple feature at the drive in and then on home to Atlanta for the weekend.
Oh to be young again.
In June of 1972, I was attending college in Milledgeville and made the drive to Macon because I wanted to see just what an air conditioned drive in was. The field had several large air conditioning units per row, each with about 8 grill capped hoses attached. This allowed the cars parked next to the unit and the ones parked next to them to hook the grill to their windows and enjoy a/c in the summer and heat in the winter.
This was not a very successful set up even in those pre energy crunch days. There were only enough units to serve about a third of the lot, and they made so much noise that it distracted from the movie. I was working for Georgia Theatre Company in the late 70’s when they bought out the Weis operations in Macon, and the first thing they did was remove these units.
As for my visit, I enjoyed the show. It was first run Play It Again Sam, doubled with Odd couple. The theatre itself was nice and well kept up. I believe that there was an identical theatre to this one built by Weis in Augusta. There was also a weis Drive In in their hometown of Savannah.
I made a good living for many years working for GCC, but must admit that in the late 60’s to mid 80’s they built the blandest theatres with poor presentation of anyone. The comments about the layout and design mentioned here apply to every GCC I worked in. I would only add the very customer and employee hostile two position seats to the comments.
As far as location, it seemed that GCC often went to great pains to place their theatres in the most obscure locations available, almost as if they were ashamed of them. One particular location I worked in was located behind the shopping center and the lobby had a fine view of the dumpsters and loading docks of the stores that faced the road.
The ad that shows above the overview is from Christmas of 1982. I notice that none of the theatres are showing Airplane 2, not the hit the first one was but a much better draw than Honky Tonk Man or Trail of the PP.
That would be the AMC Fork and Screen, not spoon.
Leah’s last name was Libman.
The closest I have ever come to Savannah was watching “Midnight In The Garden…” so I do not know much about this theatre. However, I did work for Georgia Theatre Company in the 70’s and can supply a little information. ABC was the main builder of Ultravision equipped theatres, but the opening of the Phipps Plaza Theatre in Atlanta must have impressed the GTC folks. In 1970 they opened an Ultravision twin in the new South Dekalb Mall in Decatur.
I am sure that it was around this time that the Oglethorpe was built as the Ultravision fad did not last long. That is too bad because with the curved screen, curved seating area, square auditoriums, and sharp focus, the presentation was outstanding. I always thought that the South DeKalb was the best looking theatre with the best picture of any I ever managed.
In 1977 the South DeKalb was twinned and I am sure that this was about the time the Oglethorpe was as well. This turned these once beautiful theatres into long shoeboxes with poor presentation and no personality. It still pains me to think of the day that I saw the optiverters from the South DeKalb loaded into the metal recycle truck along with the frames for the curved screens and the 6000' reel magazines.
Savannah was home to the Weis Theatre chain and during this time they dominated the market there. I think that the Oglethorpe was the only GTC effort and other then twinning it they did nothing else in this town until they sold out to United Artists Theatres in 1987. UA ran it for a while but I am sure that it was closed before the sell out to Regal.
GTC had a strong relationship with United Artists Pictures (not to be confused with United Artists Theatres, a completely different company) so it is probable that all of the Bonds, Pink Panthers, Woody Allen’s and any other UA features played here whenever the screen was available. James Barringer, the manager who followed me at the Lenox Square Theatre left Lenox to come here in 1976 and managed here for several years.
I see that the Oglethorpe has now been listed:
Regarding the labeling of the theatres, Weis did exactly the same thing with the Riverside Twin in Macon. He also changed all of their multi-screen locations to the Cinema Centre name, spelling it “re” although I never understood why.
Swamp30439: There is one theatre, the Oglethorpe, which has never been listed here even though it was a first run Ultravision equipped house. Can you recall any memories of it?
That would be Christmas ‘83. Also, there was a Hardee’s in the front parking lot if that helps clear anything up.
I thought that this was a Septum built theatre. Septum was an Atlanta based chain that started out picking up former Jerry Lewis locations and then began building their own new construction starting in about 1982. I know they had a quad on Highway 41 in Griffin and do not see any other 4 screen locations listed for Griffin. The map location, if it is correct is about where it was located. I saw “Sudden Impact” here in, I think, Christmas of ‘84, or whenever it was released.
Bob: I was busy writing my comment while yours was posted, so I was gratified to see your last sentence agrees with my thoughts.
What’s wrong with a 40th anniversary article? I enjoyed it and in addition to being happy that I did not have to wait another 10 years for it who knows if any of us will be around in 2023? Ronald Reagan went to Normandy for the 40th anniversary of D-Day in 1984. Even I went to France in ‘84 and was impressed enough that I went back in '94 for the 50th. I seem to recall that I have a 40th anniversary DVD edition of the Sound of Music as well as a 45th anniversary Blu-Ray. They did not see the need to wait for the 50th.
Like millions of other children of that era I have memories of attending the drive in dressed in my pajamas with pillows, blankets, etc… filling the back seat of the family sedan, in our case a Chevy. This was the closest location of any of the Birmingham theatres to our house. Because of the small number of first run theatres in town it was not unusual for lower profile first run product to play here, although two of my more distinct memories concern seeing 10 Commandments and The Longest Day, both sub runs, at Shades Mt.
Shortly after we moved, this location was demolished and the Red Lobster that now sits in the parkingl lot of the shopping center marks the rough location of the screen and box office. Cobb moved down to the foot of the hill near where 31 crosses I-65 and built a single screen drive in there called the Thunderbird. This was a very fast growing area and that location did not last long before it also was torn down for another shopping center. Cobb opened a twin there that later became a draft house cinema and is now retail.
We checked on the Empire angle and while I do not remember where it played after its four week 70MM exclusive at Phipps. I am sure that it did not play here. As far as Jedi is concerned I do not recall ever looking. I think that it also opened at Phipps and if so it is unlikely that it would have played here. PM and PP are pretty close to each other and in those days of more limited releases probably would have been exclusive of each other, at least for a release of this type. Now, that is a different story as was made clear to me when GCC Parkside, where I was working, and the Regal Perimeter Point both ran Independence Day. I doubt that those two are even 2 miles or 10 minutes apart.