AMC Loews East Hanover 12

145 State Route 10,
East Hanover, NJ 07981

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Showing 51 - 68 of 68 comments

moviebuff82
moviebuff82 on February 13, 2008 at 12:01 pm

Later this year this theater will turn 15 years old. A few years after opening in 1993, other loews locations in North Jersey adopted the Star Design, which is still in use today even with people now wearing AMC uniforms as well as the trailers. Both this theater and the Succasunna theater owned by Clearview are near the start and end of Route 10, respectively. Both have sloped down seating but Clearview has the advantage with digital projection (even though they have no morning prices). What will the next 15 years bring for this struggling theater? Only time will tell…

moviebuff82
moviebuff82 on February 10, 2008 at 11:58 am

This theater brought more development to this town, which first got a taste of it with the opening of a Nabisco factory, and then a Novartis office, as well as a Ramada Inn and Best Buy, making the Route 10 corrider a hot spot for shopping. A chuck e'cheeses is right across from the theater, as well as a golf store and italian pizzeria joint.

moviebuff82
moviebuff82 on February 1, 2008 at 11:41 am

Here’s a link to a story about the theater’s beginnings…
View link
Does this theater still use THX?

moviebuff82
moviebuff82 on December 31, 2007 at 4:31 am

since the theater got bought out by amc, new management has replaced the older team. my friend gypsy, who works for mcarp, used to get free movie passes since she used to work for miramax, but not anymore! btw, has amc replaced all 12 screens with dolby digital rather than sdds?

moviebuff82
moviebuff82 on December 4, 2007 at 1:40 pm

during its heyday, this theater, along with Clearview’s Parsippany theater, were the most popular ‘plexes in the county, only to be dethroned by the AMC in Rockaway.

moviebuff82
moviebuff82 on October 15, 2007 at 12:58 pm

Is it me, or does some of the theaters that AMC owns lack stadium seating that its AMC theaters have (you know, the CO, non-stadium Loews/Sony/Star/MJ complexes)? They should update it for today’s audience and make them all accessible for the disabled. Like most updated theaters, this one has rear window captioning as well as DVS for the disabled. Other than that, this theater’s a bit cheaper than the other theater that AMC owns (Rockaway) and the one they used to own (Morristown).

moviebuff82
moviebuff82 on September 17, 2007 at 12:53 pm

fyi, the mayor who supervised the building of the theater was Larry Colasordo, who still works for the township’s SID. BTW was this one of the few theaters in NJ equipped with SDDS during the year of its debut (1993)? Has anything changed since AMC bought the Loews complex?

moviebuff82
moviebuff82 on September 17, 2007 at 12:45 pm

Check this story out from a few years ago, back when the AMC was still a Loews…
View link

moviebuff82
moviebuff82 on April 19, 2007 at 3:17 pm

It seems that the AMC in East Hanover is showing its age these days after the parent company’s Rockaway theater opened. As a result, both Rockaway and East Hanover show all of their films in Dolby Digital rather than SDDS, which was installed in some of the bigger auditoriums at the East Hanover location when the sound system was in its infancy (currently the Parsippany theater owned by rival Clearview has SDDS in theater #1). As for the theater’s close proximity to the Nabisco plant, deliveries of snacks made by the snack food giant are faster to get to the theater than other theaters in Morris County. Finally, I hope the recent flood didn’t fill the parking lot near the theater!!!

moviebuff82
moviebuff82 on December 13, 2006 at 10:21 am

Since the new rockaway theater opened, are there employees who were transferred from east hanover to rockaway, or vice versa?

moviebuff82
moviebuff82 on March 3, 2006 at 3:05 pm

Looks like the East Hanover theatre will be popular due to the fact that the nearby Parsippany cinema is closed for renovations. Once the theatre is reopened, it will still compete for top dollar against the Loews/AMC plex…

moviebuff82
moviebuff82 on January 22, 2006 at 2:24 am

which of the 12 screen has 8-channel sdds? I know the parsippany cinema’s screen #1 has sdds.

moviebuff82
moviebuff82 on January 3, 2006 at 11:21 am

hmmmm…clearview is a much smaller company and is owned by a publicly traded company (cablevision)…so loews is a good veteran of the multiplex business (and the single screen business since the 1900s) and has decent pre-show ads that are animated and digital (ala AMC and Regal, the other big two theater chains).

John Fink
John Fink on January 3, 2006 at 11:17 am

East Hanover opened in December 1993, one of the first in what the company called the Star design, which became the standard (the curved signage reading Loews Theater). This one actually oppened as Loews before Sony aquired the company (and the name was changed to Sony Theaters before eventually being changed back to Loews with the opening of the New Brunswick 18-plex).

It was nice at the time, now its standard and even outdated, the seats are still original (although better mainatined than Cinema 12, which is starting to become as run down as a discount house). Parking is a mess, they used to have security directing traffic on weekend nights, with a sectioned off “drop off zone” around the back to facilitate the movement of traffic in front of the theater.

I agree with Justin, all the current theaters in Morris County will most likely take a hit, but East Hanover, as you point out has always showed a bit more upscale product like Brokeback Mountain then the new Rockaway theater will (aside from that standard one or two rare films they’ll undoubtably show early in their opperation to decifier if there could be a market for it at the theater). If Rockaway becomes too popular I wonder if they will look in to upgrades or discount pricing (Loews responded to Edgewater Multiplex by drastically lowering prices in Ridgefield Park), but Route 10 is a well traveled highway itself, as is 46. Cinema 12 and Cinema 10 will survive, it’ll just be easier to find a parking space (although you have to wonder if AMC’s prices are lower or equal to Cinema 10 and 12’s $9.50 – will Clearview be forced to adapt by offering stadium seating and a rewards program like Moviewatcehrs?).

moviebuff82
moviebuff82 on January 3, 2006 at 11:02 am

When the new Rockaway theatre opens(several miles from the same company’s East Hanover theatre), the old Morris county theatre will lose its audience to the Essex Green Cinema and the Rockaway theatre itself. Any news on when that parking lot got frozen? It’s like the parking lot near the Parsippany, but a lot worse!

Astyanax
Astyanax on January 3, 2006 at 9:15 am

Accessing this theatre from Route 10 is challenge unl;ess it’s daylight and you’ve tried it before. Signage is terrible, and you can easily wind up on the jug-handle turning lane. The parking lot is a huge mess, with a sudden dead-end on the first level. I too was there on a rainy day, and the potholed parking lot was flooded. Exiting the lot was also a nightmare.

As for the theatre itself, it was rather nondescript, adding nothing to the movie.

moviebuff82
moviebuff82 on January 2, 2006 at 12:19 pm

I went to the theatre to see Brokeback Mountain, and boy, it was packed! Although the movie was shown a few minutes late and the sound quality was ok (not digital but analog surround sound), the seats were good and the movie was good. The theatre is pretty big, too. WHen I left the theatre, portions of the parking lot were flooded (right by the multi-story lot that looks like the one near yankee stadium). The theatre is right next to a good restaurant, Chuck E'Cheeses, which is a good place to eat lunch or dinner before sipping a starbucks at the theatre.

pbubny
pbubny on December 2, 2005 at 6:56 am

A competent Loews multiplex with decent-sized screens and multichannel sound. Not too much different from the Mountainside 10, which Loews opened about 15 miles away at roughly the same time. My one complaint about this place is that the sound, ratcheted up so loud that the dialogue was unintelligible whenever the actors shouted (which was very often), made a very bad choice for a “date” movie—“William Shakespeare’s Romeo & Juliet,” with Leonardo DiCaprio and Clare Danes—even worse. I’ve had complaints about sound at other Loews multis over the years, come to think of it.