Embassy 1,2,3 Theatre

707 Seventh Avenue,
New York, NY 10036

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VincentParisi on May 3, 2006 at 4:53 am

On the Victoria page they have the actual photo. The billboard is actually displaying A Face in the Crowd. So they got the decade wrong.

Warren G. Harris
Warren G. Harris on May 3, 2006 at 4:45 am

I suspect that’s a “doctored” photo used to publicize a proposed stage musical called “Plane Crazy,” which takes place in the 1960s. Check out: www.planecrazythemusical.com

VincentParisi on May 3, 2006 at 4:26 am

The billboard seems well before ‘66. Maybe someone cane tell us what year Plane Crazy came out.
'66 had the great 3D billboard for Hawaii. I would love to see a good color photo of that!

jamesburt on May 3, 2006 at 3:48 am

Thats true, while it was a large screen, it was only a fraction of the available space. There was a LOT of dead space around the projection area.

RobertR on May 2, 2006 at 12:46 pm

Check out this billboard in 1966
View link

veyoung52 on April 30, 2006 at 6:31 am

If you mean did it have the same size screen it had before it was triplexed…absolutely not. Because of the position of the projection booth for the downstairs auditorium, it became one of the smallest screens I have ever seen in a large theatre.

VincentParisi on April 27, 2006 at 11:02 am

Did the orchestra theater still have roadshow screen?

jamesburt on April 27, 2006 at 9:45 am

I worked for Guild theatres in the early 1980s, and was the manager of the Embassy 2,3,4. I also workes at times at the Embassy I, the Forum, and another theatre that Guild theatres operated.

I always enjoyed the many interesting architectural features of this theatre, and often wandered about the parts of the theatre that nobody else got to see. I recall a lot of space behind the screen from the original stage, with much of the equipment still in place. I recall several floors of dressing rooms on either side of the stage, and those horrendous labrynthian fire escapes… which were inside the building, but open to the sky.

When I was there, the original curtain still worked, and we would occasionally close it at the end of a film. I recall a some of the stage still projected in front of the screen and curtain, but do not know if the entire front part of the stage remained.

Hibi on February 6, 2006 at 7:47 am

I hope at least they de-twin the upstairs and leave that as one theater. Hope they can make a go of it. Some good news at least.

Ed Solero
Ed Solero on February 6, 2006 at 7:42 am

There’s a news item on the home page here announcing someone’s desire to take this theater over and revive it as a center for live performance and independent film house. The plan is to have several auditoriums. I’m happy someone has interest in the place, I just wish there was a viable plan to restore it to single screen use and as a showcase for Cinerama presentation. Whatever the outcome, I hope it involves restoration of any original architectural character that might have been buried behind modernizations and multi-plexing that occured over the years.

woody on February 6, 2006 at 6:18 am

heres a recent exterior shot taken dec 2005
View link

RichHamel on January 17, 2006 at 8:18 am

Vincent—Ted Turner claims to have lost most of his money in the AOL-Time Warner debacle. Better look elsewhere.

VincentParisi on January 17, 2006 at 8:09 am

I wonder as well about Ted Turner. How would he like a restored honest to god movie theater in Times Square named after him?

Andres on January 15, 2006 at 7:29 am

It’s funny, Vincent, that you mention and have mentioned Scorsese because a friend of mine from LA suggested to me yesterday that we should contact him. Scorsese has a good comment about Cinerama on the Cinerama Adventure web. Does anyone know how to reach him?
Or De Niro? He has a restaurant and lives downown in Tribeca, doesn’t he?. Andres.

VincentParisi on January 15, 2006 at 6:08 am

As I have written many times on this and other pages Martin Scorsese would be a very important person to have help build at this site an American Cinemateque as they have in CA. But as opposed to the one in CA or the MOMA and Film Forum in New York this would have an impressive screen maybe 70 feet or more enabling them to show the great wide screen films as they were meant to be seen, not letterboxed as they are shown at the two NY screening rooms mentioned above. And wouldn’t it be wonderful if the space were adaptable to 3 screen Cinerama as well? Of course this would involve a lot of donations help from the city and many important film and theater people involved for publicity sake(maybe De Niro would join in?) The old Mayfair would be the perfect space but it seems that the few of us who visit this site are the only ones who think this way.

Andres on January 13, 2006 at 11:49 am

Well, Koch said no. Here is his e-mail:

Thank you for your e-mail. I suggest that you write to Katherine Oliver, Commissioner of the Mayor’s Office of Film, Theater and Broadcasting, 1687 Broadway, New York, New York 10019. She is in charge of movie production in New York City. Also, you should renew your correspondence with Chrystine Nicholas. It is not a matter that I plan on adding to my own plate.

All the best and good luck.
Ed Koch

Let’s bombard Ms. Oliver and Ms. Nycholas (at NYC&CO) with letters on saving the DeMille/Embassy 2-3-4. Andres.

RichHamel on January 13, 2006 at 5:26 am

Yes, Bond 45 has a great sign. I’d like to see more like it.

Ed Solero
Ed Solero on January 13, 2006 at 5:17 am

I was going to mention that, Warren… but I figured that should be a discussion for the Criterion site. Not that discussing L.I. malls has much to do with the old Mayfair either!!! The place is called Bond 45 in a nod to the famous clothing store and discothèque than had shared occupancy of the building with the Criterion over the years. The red and blue block neon lettering over the entrance is very much in the spirit of the old Times Square (a welcome respite from the blinding electronic video displays that dominate the area). Sort of reminds me of the old Jack Dempsey’s that occupied a corner of the Brill Building once upon a time.

Warren G. Harris
Warren G. Harris on January 13, 2006 at 4:02 am

A portion of the auditorium that had a wall on 45th Street is now occupied by a restaurant called Bond’s. I don’t know how deeply the restaurant extends into the ground floor of the auditorium, but I would imagine pretty far.

chconnol on January 13, 2006 at 4:00 am

Again, this is way OT and I’m just waiting for someone to object but I have to say that the “Source Mall” is one of the worst most depressing malls I’ve ever been in. There’s no central feeling to the place. It’s just kind of like a bunch of stores haphazardly stuck together with a tiny common space. I remember when the original plans were put forth for the mall, it was supposed to be HUGE. But the neighborhood objected and it got reduced in scale. Because of the poor layout, people don’t spill over to the Virgin Megastore while waiting for the overpriced food at Cheesecake Factory or PF Changs.

Ed Solero
Ed Solero on January 13, 2006 at 3:45 am

Yes, it was the one in the Source Mall where Fortunoff’s is. You would have thought with the crowds that gather there waiting for 90 minutes for a table at the Cheesecake Factory or P.F. Chaing’s, there’d be sufficient time for some impulse shopping at Virgin, but it wasn’t to be.

Hibi on January 13, 2006 at 2:36 am

I thought I read/heard somewhere that it had closed. No, I didnt have high hopes, but I was wondering how much of the theater still existed.

RobertR on January 13, 2006 at 1:51 am

I never liked the Westbury Virgin store, I think it’s being so close to Tower Records in Carle Place hurt it.

chconnol on January 13, 2006 at 1:44 am

I know this is way off topic EdSolero but the Virgin Megastore on LI that closed…was that in that awful mall on Old Country Road where the Fortunoff’s is?

Ed Solero
Ed Solero on January 12, 2006 at 11:41 am

I was there this past weekend and Toys ‘R’ Us is definitely still open for business. Besides, most of the building – beyond just the theater itself – was gutted to the outer walls for the conversion. I do recall reading in one of the earlier comments, that some remnant of the theater was visible at the rear of the store’s 2nd level, but I have not made it back to the store to check it out.

I know Toys ‘R’ Us has gone through some financial difficulties and has closed many of its stores, but most of the locations I’m familiar with in the NY area are still up and running (and presumably doing well). I did note that a well located Long Island location of the Virgin Megastore had closed down, but the Times Square branch continues to thrive. I’m sure the extraordinary volume of foot traffic keeps both locations among each company’s most profitable – despite what must be extremely high operating nuts.

When Apple Computer announced it would open a 2nd store in NYC, I was very surprised to learn the location would NOT be in Times Square but up in the GM Building on 5th and 59th. Perhaps CEO Steve Jobs prefers the more elegant company of FAO Schwartz, Bergdorf Goodman, Tiffany’s, the Plaza Hotel and Central Park to the louder and more obnoxious environs of Times Square!