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The theatre was still around during the 1970’s when it was an ADULT theatre showing X-rated films. It closed in 1979.
This was also under during the mid-1960’s and throughout the 1970’s and 1980’s under Charlotte-based Eastern Federal Corporation.
From the August 13,1956 edition of the Fayetteville Observer:
At the height of it’s grand opening the initial performances of “The Eddy Duchin Story” were open to the public with a special section reserved for invited guests.
Daily Performances after the grand opening begin at 11:00am and will have continuous showings throughout.
Each Saturday,a special “Kids Show” will be featured at 9:00am that will have chapter serials and color cartoons.
There is a special section at the time of it’s opening that was reserved for minorities. The colored entrance is on the Franklin Street Side of the arcade where separate rest rooms,lounge,and concession stand are provided in regard to the Jim Crow laws at the time. This policy was taken down by 1964 at the height of the Civil Rights Movement.
The Miracle was one of 19 theatres under H.B, Meiselman who also operated the Fox, Raleigh Road, and the Flamingo Drive-In Theatres.
David Lean’s DOCTOR ZHIVAGO was also a reserved seat engagement at the Ambassador Theatre in mid-1966. In fact,DOCTOR ZHIVAGO replaced the long-running THE SOUND OF MUSIC after it’s astounding 61-week run.
NEXT ATTRACTION: “GRAND PRIX” in 70MM.
Speaking of “GRAND PRIX”,if you want to see this in Cinerama,you had to go to the Carolina Theatre in Charlotte to see it in the Cinerama format.
You’re right. The Ambassador Theatre had a widescreen Cinemascope projection. That was installed during the renovation process in 1953 for it’s Eastern North Carolina Premiere of THE ROBE.
The Carolina Theatre in Downtown Charlotte was the ONLY moviehouse in the state that had the Cinerama capability and the only venue where certain films were presented in the Cinerama format.
The seating capacity for the Ambassador Theatre was 1,477. A lot of great films played here…not only did HOW THE WEST WAS WON,and THE WONDERFUL WORLD OF THE BROTHERS GRIMM played here but THE TEN COMMANDMENTS, BEN-HUR, EL-CID, CLEOPATRA, and other blockbusters like THE AGONY AND THE ECSTASY, and it’s 61-week astounding run of THE SOUND OF MUSIC.
Stanley Kubrick’s 2001: A SPACE ODYSSEY played here and was given the exclusive engagement treatment in 70MM and 6 Track Stereophonic Sound in 1969.
HOW THE WEST WAS WON played here as a reserved seat engagement at the Carolina Theater on May 29,1963. It was a roadshow.
It run of GREASE in 1978 broke all Charlotte movie attendance records when it played at the Manor. In 1978,the Manor was a 700 seat single screener. It’s run of GREASE broke the previous attendance record for a movie musical that was set years earlier by THE SOUND OF MUSIC.
Friendly Center remains me of Durham’s Northgate Shopping Center back in the early 1960’s.
Friendly Center opened to the public in 1957 as one of the largest shopping centers in Greensboro,and the Triad’s second strip mall after Winston-Salem’s Thruway Plaza. Friendly Center was not a mall,but had three major department stores…BELK, THALHIMERS(aka
HECHT’S and now MACY’S),and SEARS.
The Four Seasons Mall itself opened in 1975 as one of the largest indoor shopping centers in the Triad. At the time it was a two level mall,but during the 1980’s a third level was placed. The major department stores at Four Seasons were JC PENNEY, BELK, DILLARD’S, JORDAN MARSH, and THALHIMERS, along with a G.C. MURPHY’S, PICCADILLY CAFETERIA and other specialty stores and services. The cinema which was located on the opposite end of the shopping center off I-40 and High Point Road didn’t opened in 1979.
the attraction was it’s ice skating rink.
The Carolina Circle Mall itself opened in November of 1975,some five months after the opening of the Four Seasons Mall as one of the Triad’s two largest indoor mall. The Carolina Circle was Greensboro’s second largest indoor shopping center consisting of three major department stores…BELK, MONTGOMERY WARD, and
IVEY’S(aka DILLARD’S)with over 200 specialty stores and services. The theatre,located on the lower level of the mall next to Piccadilly Cafeteria,didn’t opened until November of 1976.
The Cameron Village when it was a single screen theatre mostly got a lot of the MGM product. A lot of the Elvis Presley films released by MGM got played here first-run.
A lot of great films played here. The Cameron Village on November 17,1963 played LAWRENCE OF ARABIA for it’s only first-run engagement showing. A Raleigh Premiere.
Also played here:
Lee Marvin in THE DIRTY DOZEN
Mel Brooks' BLAZING SADDLES
JAWS played here on June 20,1975
RAIDERS OF THE LOST ARK played here on June 12, 1981.
STAR TREK V: THE FINAL FRONTIER
I do remember seeing JAWS 3-D not to mention the pathetic
GREASE 2 that played here at the Cardinal.
The last movie I saw here before it close in 1990 was the Harrison Ford and Melanie Griffith flick WORKING GIRL.
THE EMPIRE STRIKES BACKTHE 70MM-6 TRACK DOBLY STEREO EXCLUSIVE ENGAGEMENTS:
Raleigh: Cardinal 1 & 2
Fayetteville: Bordeaux Triple
Charlotte: Park Terrace
Winston-Salem: Thruway 1 & 2
TOP GUN played here in DOBLY STEREO IN 1986.
THE RETURN OF THE JEDITHE 70MM-6 TRACK DOBLY STEREO EXCLUSIVE ENGAGEMENTS:
These were the only two cities within North Carolina that was given the 70MM exclusive engagement showings.
from your comment on august 7,2010;
STAR WARS played at the Parkview Twin first-run on June 16,1977. It was one of five exclusive engagement running of the film playing here in the Carolinas,and one of them was here in Winston-Salem. Other cities within North Carolina didn’t get the film until July 1,1977.
About it’s re-release:
The Thruway was not one of the cinemas that played STAR WARS as a re-release. The re-release of the film STAR WARS played at two theatres in Winston-Salem from July 21,1978 until September 1,1978. There are listed below:
-Reynolda Cinema 1 & 2
-Bright Leaf Drive-In(Mount Airy)
*I have the information.
COMING ATTRACTIONS FOR THE PARKWAY THEATRE was from the August 31,1965-September 1, 1965 edition of the Winston-Salem Journal,Winston-Salem,North Carolina.
The coming attractions for the PARKWAY THEATRE:
From it’s grand opening on September 1, 1965
COMING SOON:Yul Brenner and Marlon Brando in “MORITURI”
Frank Sinatra and Trevor Howard “VON RYAN’S EXPRESS”
Natalie Wood in “INSIDE DAISY CLOVER”
Burt Lancaster in “THE HALLEJULAH TRAIL”
Dick Van Dyke in “THE ART OF LOVE”
I saw THE RETURN OF THE JEDI opening day at this theatre in DOBLY STEREO. It was a fantastic moviegoing experience especially those who ditched school to see it the day it opened. I was junior in high school back in 1983 when me and some buddies saw it during the 11:30am early matinee with the lines snaked around the cinema.
I saw STAR TREK II:THE WRATH OF KHAN here first-run at the Cardinal Twin in DOBLY STEREO!
The cinema opened on November 24,1971 with the premiere attraction of “SKIN GAME” starring James Garner.
The coming attractions during its grand opening were the exclusive Fayetteville engagement showings of:
“GONE WITH THE WIND”
“2001: A SPACE ODYSSEY”
Also coming attractions as well:Walter Matthau in “KOTCH”Yul Brenner in “CATLOW”David Lean’s “RYAN’S DAUGHTER”
It was also known as the Cardinal Triple in the 1990’s under Carmike Cinemas.