Ziegfeld Theatre

1341-47 Sixth Avenue,
New York, NY 10105

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Showing 76 - 82 of 82 comments

Stephen Paley
Stephen Paley on March 3, 2004 at 1:56 pm

It may be an “insult” to call it “Loew’s Ziegfeld,” but that’s the way it was when Loew’s leased the theater in the 1930s. They even erected a “Loew’s” style marquee and I have the photos to prove it. When Loew’s gave up the lease, the “Loew’s” marquee was dismanted and the name of the theater became “The Ziegfeld” once again. That is, until NBC leased the theater and it was known as the NBC Ziegfeld for a few years.

Warren G. Harris
Warren G. Harris on February 25, 2004 at 9:45 am

To call this Loew’s Ziegfeld is an insult to its builder-namesake, the legendary Broadway producer Florenz Ziegfeld, and its architect, Joseph Urban (Thomas Lamb was only a consultant). Though Loew’s did run the Ziegfeld Theatre as a sub-run movie house for about ten years, it was only because the owners (Ziegfeld had died by then) couldn’t find any other tenant in those Depression times. I would rather remember the Ziegfeld as the theatre where “Show Boat,” one of the greatest of all American stage musicals, debuted on December 27th, 1927. I wish that I could have been in the audience that night!

Stephen Paley
Stephen Paley on December 13, 2003 at 3:45 pm

(The original) ZIEGFELD THEATRE on 54th & Sixth Avenue.
Opened: Feb. 2, 1927 with Florenz Ziegfeld’s production of “Rio Rita.” Seating: 1628.
This was not a typical Broadway playhouse. Situated east and uptown of the concentration of most of the Broadway playhouses, the Ziegfeld was deco, inside and out. Joseph Urban, Ziegfeld’s favorite designer, built it in conjunction with Thomas Lamb, the architect who specialized in movie palaces.

After Ziegfeld’s death, the theater became LOEW’S ZIEGFELD in 1933. It was a second run movie house. The first film to be screened was “Rasputan and the Empress.” When Loew’s gave up it’s lease, a final celebratory stage show featured Jimmy Durante, the Frank & Milt Britton Band and Senator Huey Long. In 1944, Billy Rose bought the theater and returned it to legit with Cole Porter’s “Seven Lively Arts.” “Gentleman Prefer Blondes” and “Kismet” were among the hits to open at the theater when it was owned by Rose. Refitted by NBC in 1955 for color television, Perry Como’s Saturday night variety program originated here among several other programs. Converted back to legit in 1963 for “An Evening With Maurice Chevalier,” this show was followed by Bert Lahr in the musical “Foxy” and then a special appearance by Jack Benny, and then personal appearence by Danny Kaye were mong the last attractions before the flop musical, “Anya,” directed by George Abbott, closed the theater in 1965. A new Ziegfeld, which was only a movie theater, was built a few hundred feet west on 54th Street, and it is still showing movies today.

William on October 23, 2003 at 6:09 am

The Loew’s Ziegfeld Theatre was torn down in 1966.

The NEW Ziegfeld Theatre is operated by Clearview Cinemas.

Ziegfeld Theatre
141 W. 54th Street
New York, NY 10019
(212) 777-FILM #602

Patrick Crowley
Patrick Crowley on October 21, 2003 at 3:27 am

Did you also know that the Ziegeld can also be seen in the infamous “Skyscaper Lunch” photo?

The photo, which shows a dozen steelworkers eating lunch on a steel beam seemingly suspended in mid-air, was taken in 1932 from the top of the RCA Building while it was still under construction. The Ziegfeld is clearly visible in the bottom center of the image.

William on October 20, 2003 at 4:53 pm

In the Jack Lemmon movie “How to Murder Your Wife” from 1965. You can see a shot of the Ziegfeld Theatre in the background when Terry Thomas is on the balcony, talking about is boss during the opening credits.

BJM on November 7, 2002 at 3:18 pm

Dear Ziegfeld Theatre,

i was wondering how i would be able to buy a ticket for a premier at your theatre? Harry Potter and the chamber of secrets.

Thank you, BJM