Bellerose Theater

245-14 Jericho Turnpike,
Floral Park, NY 11001

Unfavorite 10 people favorited this theater

Showing 76 - 100 of 169 comments

robboehm on June 7, 2009 at 5:09 pm

I remember the one cashier very well. She was tall, attractive and had a luxurious head of dark hair worn in the Andrew Sisters' style of the day. Story was she was a single mom with two sons, a widow, or heaven forbid, a divorcee. The ticket takers all looked alike, tall and old in those heavy military looking uniforms.

robboehm on June 7, 2009 at 5:06 pm

I remember a promo they had geared to grammar school children at Floral Park – Bellerose School, and, probably its Queens County equivalent at the time King Solomon’s Mines was showing. We all, somehow, received long, narrow colored paper good for a free admission at some given show – if we had the right color. In restrospect these were probably ½ of an 8 ½ x 11 to keep costs down. We all lined up in front of the theatre and way around the side of the building on 246th street (odd, in the evening if there was a line it faced the other way to 245th Street). Anyway the winning “color” was white and there were darned few of those in evidence.

robboehm on June 4, 2009 at 8:01 pm

I believe the theatre was closed during the depression and only reopened at the end of WWII. I have a vague recollection of my father saying that during the depression he could have purchased the building for $8,000.

robboehm on June 4, 2009 at 1:31 pm

There were no observable structural changes since the procenium was already very wide. I remember, vaguely, that the curtains opened wider after the installation. This was a theatre where they always used the curtains, often to great theatrical effect.

robboehm on June 3, 2009 at 6:30 pm

The Bellerose also reopened after they did a Cinamascope installation. I believe “The Robe” was the first attraction. The Bellerose being a very wide theatre with a wide proscenium had one of the largest screens out there. In it’s last years the Bellerose was closed as the local dollar house with the honors going to the Floral. It then reopened as the local dollar house a short time later. I’m sure the reason was location. Jamaica Av/Jericho Tpk, Braddock Av and the Cross Island Parkway.

Bway on April 16, 2009 at 9:39 am

Obviously it was already closed to movies by 1987?

robboehm on April 15, 2009 at 8:00 pm

Boy a lot is missing since the first installation of this “new” marquee. At the point of the wedge was “a century theatre”. There were also two “arms” atop this which supported yet another wedge which had a bank of horizontal neon lights which, when first installed “chased”. Subsequently no. And the neons around the sign boards have also been covered over. When did this atrocity take place. I suspect some of it is related to when they widened Jericho Tpke / Jamaica Av and added the island in the center. This meant that the front of the marquee probably extended in “striking” range. As part of the widening the Floral lost it’s old marquee and vertical and the signboard was placed on the face of the bujilding.

robboehm on April 10, 2009 at 7:56 pm

Still waiting for somebody to find and post photos of the theatre when it was. It would be nice to see the original (which stylistically was similar to the Community, which for some reason is not listed in Queen Village, but Queens), and the later wedged shaped one No takers on my clock trivia question? I think it was a jewelers in Queens Village.

BoxOfficeGirl on February 22, 2009 at 4:08 pm

Nah, I’m not criticizing you guys, that’s just my opinion of the article. You’re quite safe, Greg! :> I wonder what the owners of the Floral Park Motor Lodge think of this competition. I remember when it was a senior citizens home.

rcdt55b on February 22, 2009 at 2:15 pm

As bad as you may think the article is, it’s exactly what is happening. It’s all about money today. It doesn’t matter if there is a historic place there. Same with the bowling alley. They can get more money with something else in it’s place. It’s not going to change.

gregwalsh on February 22, 2009 at 1:30 pm


Here you’ve got a newspaper about as biased and far to the left as one can go – writing about the (arguably) most conservative neighborhood in NYC. If you didn’t see the tone of the article coming, then I’ve got a bridge in Brooklyn I’d like to sell you.

And before you come gunning for me, note that I am troubled ONLY by the prospect of another hotel.

BoxOfficeGirl on February 22, 2009 at 12:44 pm

That’s a terrible article. Everyone in it is represented as being so smug and unfriendly. “I’m not a racist”….“with a grin”….“got into his black Lexus”… That just stirs up more bad feelings.

gregwalsh on February 22, 2009 at 12:31 pm


That’s quite an article from the Times. Immediately north of the Frozen Cup (249th Street) is where my wife lived (89-11). I had lived in the second house (89-09); so the Frozen Cup was visited often on hot, summer evenings.

A correction to the Times article: Until the Fall of 1949, the lot (stretching to 250th Street) was occupied by a huge, freestanding, V-shaped double sign, erected and maintained by General Outdoor Advertising Company. I had built a playhouse in its upper beams. A hurricane flattened the whole thing.

In the spring of 1950, Frozen Cup opened on the west end, and a used car lot opened on the east. Thus, Frozen Cup is just under 60 years old, not 70.

I pray that these hotel plans don’t destroy the neighborhood, but I’m not very optimistic…

BoxOfficeGirl on February 20, 2009 at 9:01 am

The drinking fountain was right next to the soda machine, on the right hand side (going in) at the foot of the staircase.

robboehm on February 20, 2009 at 8:45 am

And the illuminated clock was to the left of the proscenium. A trivia question (for which I do not know the answer)– whose advertising did it carry? And where was the drinking fountain?

BoxOfficeGirl on February 20, 2009 at 8:03 am

Mrs. Marsh named the town Bellerose because she thought it sounded “euphonic”. The concession stand was at the center top of the lobby and you could turn and see the screen. They had popcorn, the usual theatre candy, and lemonade and fruit punch, which you could order “half and half”. The soda machine sat to the right by the bottom of the staircase, and popped out cups.

robboehm on February 19, 2009 at 7:02 pm

And one final thought – at the time the theatre closed the seating capacity was down to 880 according to a spokesperson at Century. The downsizing occurred when new seats were installed with more space between the aisles.

The last six rows were smoking. And don’t forget the children’s section and the matron.

robboehm on February 19, 2009 at 6:58 pm

Nobody said there was a balcony. I just referred to rumors, particularly with that huge staircase (with the projectionist booth directly at the top of the stairs.)

And may I elaborate on my original posting – Bellerose “Proper” was the incorporated Village.

Also on the rumor mill was the origin of the name. Supposedly after two sisters, Belle and Rose.

BoxOfficeGirl on February 19, 2009 at 2:41 pm

You’re right, Greg, there never was a balcony. On the second floor where we expect a balcony to be, was the projectionist’s room. Going up, the ladies room was on the right and the men’s on the left. The manager’s office was on the first floor, all the way to the left going in.

gregwalsh on February 19, 2009 at 12:04 pm

RVB, The most memorable double:

Feature: “The Virgin Queen” (Life of Queen Elizabeth I)
Cofeature: “Tonight’s the Night”

You are correct on the theatre layout, but I am unaware of plans for a balcony.

robboehm on February 19, 2009 at 11:32 am

I lived in Bellerose Terrace (as opposed to “the Proper”) in Nassau County. Just around the corner from the movies. At 225th Street the street began it’s dual identity of Jamaica Av/Jericho Tpke. The Tpk was the Nassau side. Jericho took over both sides of the street in Floral Park. My address was Bellerose 26 until zip codes came in when it became 11426. My phone did have a Floral Park exchange. Over the years the theatre was shuttered several times, once before Century took over, the other toward the end when Century closed it making the Floral the dollar house. However, the Bellerose had a better location and they reopened it.

I remember the old, boxy incandescent lit marque, white name bulbs, yellow running lights, the installation of the new marque. If my childhood memories are correct the bathrooms were initially to the left of the lobby and downstairs. Century constructed a large second floor lounge. The original talk was they planned on adding a balcony.

The had one great projectionist who made everthing very theatrical, especially the way he treated 20th century fox films.

Films showed often included a foreign one on the double bill. On memorable double – To Bed or Not to Bed together with Seduced and Abandoned and no, they were not porn. This theatre never had that.

BoxOfficeGirl on August 21, 2008 at 8:29 am

Okay, here’s a resolution of sorts. Legally, that is.

It was built in 1926 at “the intersection of Jamaica Avenue and Rocky Hill Road” (now Braddock Avenue).

The building permits from 1945 state the address as 245-10-20, Jericho Turnpike, Bellerose, L.I. The alterations were on the Southwest corner of Jamaica Avenue and 246th Street.

It is listed on the Nassau County Land and Tax Map.

It was approved by the Town of Hempstead and submitted to the Nassau County Planning Commission.

So, legally, it’s Nassau.

BTW, how do you submit information for the boxed section up at the top of this page?

Hope this helps!

HBH on July 15, 2008 at 9:21 am

My father took me to see The Tingler – rumor has it that the seats were wired so that when you saw the tingler you got a mild shock(?)

rcdt55b on April 25, 2008 at 6:48 am

Listen. There will never be a resolution to this issue. It has always been a problem. My problem is the following. If you’re going to use it as a way for people to find it, it won’t work that way. For instance, if you are at the old Floral theater in Floral Park and want to go to the Bellrose there is a problem. People will go west on Jericho Tnpke, pass Little neck parkway into Bellrose. You are then going to tell me that it turns into Floral Park again. Not a good solution.

Bway on April 24, 2008 at 7:06 am

And not to totally confuse matters, but a couple years ago, the north westbound side of this road was called Jamaica Ave, and the south eastbound side was called Jericho Turnpike. To lessen the confusion, didn’t they recently change a portion of this road, the south side in Nassau to be officially Jamaica Ave a few years ago? I believe this stretch (meaning this will effect the theaters CURRENT address) called Jamaica Ave now? It’s either that or the former Jamaica Ave side is now called Jericho Turnpike. I forgot which.