Roxy Theatre

153 W. 50th Street,
New York, NY 10020

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Joseph
Joseph on June 4, 2012 at 5:21 pm

RE:

“The Roxy closed in March 1960, but its fate was probably sealed much earlier when it was purchased by Rockefeller Center in 1956.”

Very true. If the Capitol and the Roxy switched places, the Capitol would have been the first to go. Rockefeller Center was certainly thinking future expansion when the Roxy property was purchased in 1956.

Joseph
Joseph on June 4, 2012 at 5:06 pm

To bigjoe 59 –

I am not sure what you mean,consider or understand what are “A, B or C” films. But the last several movies to play the NYC ROXY include DAMN YANKEES, RIO BRAVO, IMITATION OF LIFE, LIL ABNER, and others, all major product. Covers of several of the programs are in the photo section.

AlAlvarez
AlAlvarez on June 4, 2012 at 3:43 pm

The last film was “THE WIND CANNOT READ”.

I am not sure what qualifies as ‘A’ level but the “THE WRECK OF THE MARY DEARE” played in late 1959.

bigjoe59
bigjoe59 on June 4, 2012 at 3:21 pm

Hello-

as i said in my previous post in its last days the Roxy was playing many B if not C films. in fact the last film to play the Roxy was what a friend of my parents referred to as a C film. i forget the title but in had “Wind” in it. to which what was the last first run A level film that the Roxy played?

MarkDHite
MarkDHite on June 4, 2012 at 4:50 am

The Paramount and the Capitol were operated by large theater chains with much greater booking clout than the Roxy, which in its last few years was basically an independent operation. It had its share of blockbuster hits but in between it had to scramble for decent titles. That’s partly why it continued to combine its films with stage shows long after the other Times Square palaces had dropped theirs.

AlAlvarez
AlAlvarez on June 4, 2012 at 2:34 am

The theatres were contracted to the studios. The Roxy was aligned to 20th Century Fox who produced flop after flop during this period.

bigjoe59
bigjoe59 on June 4, 2012 at 2:04 am

Hello- thanks for the info. there were many large grand old movie theaters that continued to operate as single screen first run movie theater for several years after the Roxy was torn down. the Criterion, Loew’s State, Loew’s Capitol, the Rivoli, the Warner the Demille and the Paramount. i guess they were able to survive as single screen movie theaters long after the Roxy was torn down because they were manageably large whereas the Roxy which had like twice the seating capacity of the Paramount was just to frigging big for its own good.

also what are your thoughts on the fact that till the day they closed down both the Loew’s Capitol and the Paramount were still playing first run A level movies. respectively PLANET OF THE APES and 2001:A SPACE ODYSSEY for the Capitol and THUNDERBALL for the Paramount. a friend of my parents said that in its last 2 years or so the Roxy at times played B or even C movies. now this was long before mutliplexes when studios opened a film in 2000 to 3000 theaters on the same day. so if the Capitol and the Paramount were able to book first run A level films till the day they closed why wasn’t the Roxy?

MarkDHite
MarkDHite on June 3, 2012 at 11:53 pm

The Roxy was demolished in the autumn of 1960. The famous Life Magazine photo of Gloria Swanson standing in the ruins of the rotunda dates from October 24, 1960.

MarkDHite
MarkDHite on June 3, 2012 at 11:42 pm

I don’t think the Roxy was any less viable financially than the Paramount, Capitol or other large ornate movie palaces. It remained a popular theater. All of them suffered from the precipitous decline in movie attendance in the post WWII era that all film theaters did nationwide. The Roxy may have been the first to go, but the writing was on the wall for all of them, at least in terms of continuing on as they had done. If the Roxy had survived another 10 years, no doubt it would have been subdivided and whatnot as all of the other Times Square movie palaces eventually were before they disappeared altogether.

The Roxy closed in March 1960, but its fate was probably sealed much earlier when it was purchased by Rockefeller Center in 1956. They plan well into the future and I imagine their interest in owning the Roxy wasn’t for its future as a film showcase. The Roxy not only had valuable air rights that were coveted by Rockefeller Ctr, but it was also located on very valuable real estate that was adjacent to the site of the new construction that they were developing on the west side of 6th Ave.

bigjoe59
bigjoe59 on June 3, 2012 at 10:57 pm

Hello-

i was able to attend many of the great old movie houses in the Times Square area when they were still more or less in their original condition and they before were twined or torn down. the Roxy wasn’t one of them. to which i have what i hope is a simple question. the decision to tear down the Roxy was made i believe in June of 1960. so as well loved as the theater was and had ornate as it was by June 1960 wasn’t a movie theater as HUGE as the Roxy just plain economically unviable?

Tinseltoes
Tinseltoes on June 1, 2012 at 9:35 pm

Here’s the Roxy’s original marquee featured in a trade paper ad for the Technicolor process: archive

Tinseltoes
Tinseltoes on May 26, 2012 at 5:07 pm

Fifty-nine years ago today, 20th-Fox’s B&W epic, “Titanic,” opened its NYC premiere engament at the Roxy Theatre, giving Clifton Webb and Barbara Stanwyck larger-sized billing than co-stars Robert Wagner, Audrey Dalton and Thelma Ritter. Although it might have seemed in dubious taste to support “Titanic” with an ice-skating revue on stage, the Roxy did with “Gay Paree,” which featured four scenes entitled “April in Paris,” “L'Apache,” “Parlez-Moi D'Amour,” and “Oui, Oui, Marie.” To attract Memorial Day hoiiday crowds, children’s tickets were 50 cents at all times.

Tinseltoes
Tinseltoes on May 21, 2012 at 6:32 pm

Here’s a January 1938 photo of a waiting line for the Sonja Henie musical, “Happy Landing,” and stage show. The Roxy was reported to be attracting some of the turnaway crowds from “Snow White and the Seven Dwarfs” at Radio City Music Hall: lunaimaging

Amber J. Michaud
Amber J. Michaud on May 12, 2012 at 2:50 pm

It’s sad how urban renewal and the city can destroy the past.

KimW
KimW on May 8, 2012 at 8:53 pm

My grandfather Frank White played the lead organ in the early years.

GDellaFa
GDellaFa on April 25, 2012 at 1:24 am

Sorry I missed the Roxy Theatre, being born in 1961. Guess there is absolutely no chance it could ever be rebuilt? Let’s see: $150 million for the building alone (given inflation since 1927), plus the cost of demolition of the crappy office building that replaced it, plus the cost of the land and existing crappy building. I suppose not. “You don’t appreciate what you’ve got till its gone…” Great Roxy Theatre, you are dearly missed. Can we at least have a plaque on TGI Fridays? Perhaps on 50th Street in an inconspicuous place? Just a thought.

Tinseltoes
Tinseltoes on April 15, 2012 at 8:48 pm

I must disagree. “Closed” is outlined in red. For the Roxy, “Demolished” should be red, and “Closed” colorless. It’s the red that immediately grabs the viewer’s attention. The red “Closed” creates an impression that the theatre is still standing. A red “Demolished” would leave no doubt.

MarkDHite
MarkDHite on April 15, 2012 at 7:18 pm

Every theater’s status is either “Open” or “Closed” (green for open, red for closed). Then next to that is a description: “1 screen”, etc. So the Roxy’s status is correct. It says “Closed, Demolished”.

I agree that having three status categories: Closed, Open, or Demolished would be more helpful and accurate. But that’s not how the database is set up.

Tinseltoes
Tinseltoes on April 15, 2012 at 5:49 pm

Like so many other listings at CT, the STATUS needs to be changed from “Closed” to “Demolished.” Isn’t there someone at the website responsible for making such important corrections?

BillSavoy
BillSavoy on April 14, 2012 at 4:12 am

moviebear1 Just figured out how to post a photo of my model! I have more, but this website tells me they’re too big to post! I’ll keep trying (I’m computer-challenged … wish me luck) Thanks for your request! Bill

Tinseltoes
Tinseltoes on March 24, 2012 at 1:34 pm

You might have mentioned that the book is written by Ross Melnick, one of the powers behind the throne at Cinema Treasures: amazon

Joseph
Joseph on March 24, 2012 at 1:22 pm

A new book about SL “Roxy” Rothafel is about to be published:

http://www.amazon.com/American-Showman-Rothafel-Entertainment-1908-1935/dp/0231159048/ref=reg_hu-rd_add_1_dp

Members of the Rothafel family were interviewed by the Author

moviebear1
moviebear1 on March 21, 2012 at 4:53 pm

being on the west coast I’d love to se some pictures of your model. Any chance you would be willing to share some?

Simon L. Saltzman
Simon L. Saltzman on March 12, 2012 at 4:26 pm

AlAlvarez, I beg to differ. The war and post-war years 1941 to 1950 were very successful years for the Roxy, with the grosses and attendance often on a par, sometimes surpassing, the Music Hall. A major factor in the disparity of grosses is that the Roxy maintained a children’s price, ranging over those years from.25 to .50 while there was only one price for all at the Hall. When it comes to business, the Paramount out-did all the main-stem houses and it had half the seating capacity. The Roxy had a great run with big name performers and a resident company for more than a decade.

AlAlvarez
AlAlvarez on March 12, 2012 at 3:55 pm

A February 21, 1960 NY Times article on the Roxy closing makes this interesting observation:

“The poor old Roxy was never too successful, sandwiched as it is between the Scylla of the older capitol and the Charybdis of the newer Music Hall. Its various programs of pictures with stage shows (and without stage shows) have had to compete with programs that have usually been a little better at one or the other of those near-by theatres.”