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Ah, the good old days when you could actually get a PEPSI at a movie theater. I don’t know about Augusta, Georgia, but up here in Eastern North Carolina (where Pepsi was invented) all theaters sell only COCA-COLA products…Cineplex Odeon started selling Coke in the former ABC/Plitt theaters in ENC (Cardinals in Jacksonville and Rocky Mount, Golden East 4 in Rocky Mount and the Plitt Quad in Greenville), then CARMIKE took over Stewart-Everett and Consolidated – kicking Pepsi out in the process. The last theater east of Raleigh selling Pepsi and Mountain Dew was New Bern’s Southgate 6 (now Bear Town 6)– the largest multiplex in Pepsi’s birthplace. I don’t know if Bear Town 6 is still selling Pepsi – last time I went there it was still the Southgate. Mike Rogers, thanks for posting these vintage theatre ads and photos – they remind me of moviegoing back in the 1970s before ABC/Plitt and S&E sold out; back when Greenville NC had two downtown theaters (ABC’s Pitt and S&E’s Park-the Pitt had the bigger screen and was higher-class than the Park or the S&E Plaza Cinema).
This theater has not been demolished; it presently houses Manna Church.
This was a pornhouse from the late 1970s until closing.
Pope Air Force Base is now Pope Army Air Field.
The Kinston Trans-Lux Inflight Cinema opened in March 1968. It apparently was the first Trans-Lux Inflight Cinema in North Carolina, followed by Charlotte in June 1968 and Kannapolis in September 1968. Kinston’s Trans-Lux was most likely the only Trans-Lux location in North Carolina to be reopened by a major first-run chain (Stewart & Everett Theatres, later Carmike Cinemas). The original auditorium had 350 seats as a Trans-Lux Inflight Cinema; seat counts for the Stewart & Everett/Carmike incarnation (both auditoriums) is unknown at this time. The second auditorium was smaller than the original and added by S&E around 1981. This theater is currently divided into smaller retail shops.
This is the only theater in Kinston that was built from the ground up as a multiplex. The Plaza and Mall Cinemas were originally single-screen theaters; the Plaza added a second auditorium to the original Trans-Lux theater while the Mall Cinema split its auditorium down the middle.
This was originally a Trans-Lux Inflight Cinema. It most likely opened in 1970, along with locations in Burlington, Charlotte, Greensboro and High Point. The Kinston Plaza Trans-Lux was the third shopping-center cinema in town, following the Park Theatre on North Queen Street (H. B. Meiselman, approximately 1951) and the Mall Cinema at Vernon Park Mall (Stewart & Everett, 1969). Trans-Lux’s use of 16mm equipment instead of conventional 35mm doomed their operation from the start; Trans-Lux abandoned the Kinston cinema by 1974. Stewart & Everett reopened it as the Plaza Cinema in 1975; this theater may have been the only former Trans-Lux Inflight Cinema in North Carolina to never operate as a dedicated pornhouse (Kinston severely restricted when and/or where porn movies could be shown: either late-night weekend shows within city limits – Mall Cinema – or outside of the city limits – North 11 Drive-In).
The Mayberry Cinemas was never a United Artists theater. It was opened by the second incarnation of Litchfield Cinemas and was advertising in the Winston-Salem Journal in 1989-90 as a Litchfield theater, not UA. Regal bought the Mayberry in the mid-1990s along with the rest of the second Litchfield chain. This theater opened right after the first Litchfield chain was sold to UA in 1987.
The street name should be Goldsboro Street Southwest. Google Street View lists the address as 1808 Goldsboro Street Southwest, but 1798 may be closer to the actual address. US 301 was probably rerouted not long after this theater opened. The site is now at the rear of the White’s International truck dealership on the corner of Ward Boulevard and US 301 South (which bypassed Goldsboro Street – the old US 301).
Rocky Mount was apparently slow to embrace multiplex cinemas, as Tarboro got a three-screen cinema at Parkhill Mall in 1982. All of Rocky Mount’s operating indoor theaters in 1982 were twins. Rather odd of Plitt to keep the Cardinal a twin until 1985, as Plitt built the first quad cinema east of Raleigh in Greenville (Plitt Quad AKA Carolina East Center Cinemas) in 1980. The Cardinal eventually succumbed to triplexing and split its larger auditorium before Cineplex Odeon took over in 1987.
Operated by Stewart & Everett in the 1970s.
According to Google Earth (aerial view) the Berkeley Cinema Four has been demolished; Google street view still shows the abandoned theater on the site (Street view usually lags behind the aerial view by at least a year for Eastern North Carolina locations).
This theater was first operated by Stewart & Everett as the Kendale Cinema 1 & 2.
The site of the Buccaneer Movies 3 is now occupied by the new main studio of WITN-TV Channel 7, the local NBC affiliate.
This photo belongs under the Ansonia Theatre listing.
The Wayne Theatre was known as the Center in the 1970s, closed in the early 1980s and reopened as the Variety Theatre around 1985, closing for good by 1989.
Looking at the photos at the top of both the Variety (Center) Theatre and Wayne Theatre pages, I agree with vbridgers that the Wayne, Center and Variety theaters are all the same building. This page should be combined with the Variety’s page and a separate page be created for the Acme Theatre when information on that venue is found.
According to today’s (April 18, 2013) episode of WUNC-TV’s “North Carolina Weekend” the name of the Old Theater in its movie-theater days was the Mart Theatre; it was named for the owner’s wife (“Mart” was a contraction of “Margaret”).
Correction to above post: Cinema 6 replaced the Iwo Jima Theatre (downtown) and the Cinema Drive-In, not the Iwo Jima Drive-In (no drive-in in Jacksonville to my knowledge was called Iwo Jima).
This theater was actually called Studio 1 rather than Studio; the later theater one block west at the Electric Company Mall was the Studio I & II.
White’s Theatre was built by Samuel Tilden White, who owned the theater from 1914 until 1926,at which point he sold the theater and eventually opened White’s Department Store on Dickinson Avenue. Publix-Saenger took over White’s Theatre in 1930, remodeling it and renaming it the State Theatre. Wilby-Kincey/North Carolina Theatres took over around 1933 as part of Paramount’s bankruptcy reorganization. The State Theatre closed in 1956 (due to television and drive-ins). Stewart & Everett reopened the State in 1960; in 1971 S&E remodeled it and renamed it the Park. About 1982 the Park became a $1.50 second-run theater and continued as such after Carmike took over in 1986. Carmike raised weekend prices (Fri-Sat-Sun) to $2.00 in 1996; this policy lasted until closing in 1998.
My dad lived in Douglas from 1974 to 1977 when he took a job there that paid better than his previous job in New Bern, NC did. Whenever my brothers and I visited him (usually during summer) we would pass the Skyview Drive-In on the way to his house west of Douglas. The Skyview was a Martin Theatre, co-owned with the downtown Martin. Unfortunately for my brothers and I, he never took us to either theater; he thought that one television station (WALB-10 Albany) was enough entertainment for us. But every time we went into town we passed the Skyview. My dad retired in 1977 and went back to New Bern; at that point both the Skyview and Martin were still operational.
The old Pembroke Mall Ultravision theater is listed in the Virginia Beach theater section of CT as “Cineplex Odeon Theaters”.
Thank you for finding the correct name for this drive-in. Nobody in this area remembered the name of the drive-in theater, only the restaurant that took its place. It is odd that this drive-in had the same name as the downtown theater, as both theaters operated simultaneously for several years beginning in 1952.
The seat count given above was for the Pitt Theatre prior to its modernization circa 1970, when the balcony was closed and concealed.