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Nancy Sinatra attended the gala opening at the Victoria Theatre of Paramount’s “The Last of the Secret Agents?,” in which she co-starred with the comedy team of Marty Allen and Steve Rossi. Miss Sinatra was accompanied to the event by her mother, Nancy.
“Night Club Revels” had Ray Bolger and Patricia Bowman as the principal dancers, and closed the show’s first act.
Eighty years ago today, Loew’s turned the Ziegfeld into a second-run cinema playing day-and-date with other Loew’s houses in Manhattan. I’ve posted an ad in the Photos Section. More details can be found in my comment above dated April 21, 2011.
None less than Lillian Russell was topping the bill at the time of the photo.
Oh, well, you can always use an empty popcorn container if there’s no other place to “go.”
At a quick glance, the exterior of the building could be mistaken for the world-famous Capitol Theatre in New York City, which may have been the intention of the architects.
Loew’s State on the east side of Broadway, the Gaiety and Astor on the west side.
The demolition took place in 1930, over a seven block area. Nearly 200 old buildings, including many tenements, were razed, according to reportage in The New York Times.
The theatre was a financial disaster from the time that it first opened as a showcase for the stage troupe of the great Yiddish actor-manager Jacob Adler. The building was eventually condemned and demolished by the city government in its re-development of the neighborhood.
Sign painted on side wall of the Loew’s Building plugged “Mutiny on the Bounty” at the Capitol Theatre.
The Paramount economized on film rental by booking a “B” programmer in B&W as the screen attraction.
The State’s vertical sign was mounted so high on the building that it often didn’t appear in photos of the street level marquee.
This followed that Friday night’s last complete showing of “Rio Grande” and “Hit Parade of 1951.”
Current at the Astor Theatre was a British stage play, “Havoc,” which had just been moved there after an unexpected success at Maxine Elliott’s.
Organ concert honoring Mary Pickford to be held April 28th:
Returning to life:
The movie at the Globe was a German musical import with its title translated into an English equivalent.
As does Bing Crosby:
Jane Pickens now has a theatre named in her honor:
The large edifice at right with electric sign on the roof was the Putnam Building, later demolished to make way for the Paramount Theatre and office tower…The stage play “Three Wise Fools” opened at the Criterion on 10/31/18 and continued into 1919.
Seventy years ago today, RCMH opened its 1943 Easter holiday package with RKO’s “Flight For Freedom” on screen. Starring Rosalind Russell and Fred MacMurray, the B&W patriotic thriller was loosely based on the disappearance in the South Pacific of famed pilot Amelia Earhart, which remains a mystery to this day. The Music Hall’s stage revue opened with the expected “Glory of Easter,” followed by “Easter Parade,” which included the Rockettes as war factory workers on the “swing shift.”
The grand finale was a “stunning and realistic” enactment of “April Showers” (but minus Al Jolson).
But not in one of his usual Paramount productions. “Pennies From Heaven” was a loan-out to Columbia Pictures.
Dumped by RKO, the Mayfair was now being run by owner Walter Reade, charging 25 cents at all times for a first-run feature. Nearby, RKO struggled on with the Palace, but replacing deluxe two-a-day vaudeville with a continuous stage/second-run film policy similar to Loew’s State down the street.
Within a year, Judy Garland was back topping the vaudeville bill, this time in support of a film starring MGM pal Mickey Rooney…Later in 1939, Garland and Rooney would team on Broadway at the Capitol Theatre in a special stage revue accompanying “The Wizard of Oz” on screen.