Embassy 1,2,3 Theatre

707 Seventh Avenue,
New York, NY 10036

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Showing 101 - 125 of 1,081 comments

techman707 on April 12, 2013 at 4:48 pm


It’s just the ENTIRE destruction of the Times Square area over the years that I HATE. Despite what “some” people think, 42nd Street and ALL its historic theatres didn’t need Disney to “save it”. Maybe “some people” like the “new look” of the area, which includes barring traffic, but, I don’t.

The idea that to “keep up with the times” requires everything “old” get demolished, is just bad news. Why don’t they feel the need to demolish all their old movie palaces in Los Angeles? NY could (should) learn from them!

AlAlvarez on April 12, 2013 at 4:35 pm

techman707, the Liberty was not demolished, gutted or mothballed as originally planned. Famous Dave’s BBQ uses the interior of the Liberty auditorium the way AMC uses the Empire auditorium as part of the multiplex’s lobby. It is a far more thoughtful way to keep up with the times than the Regal E-Walk across the street which totally replaced several historic buildings.

techman707 on April 12, 2013 at 3:59 pm

AlAlvarez on April 12-“But it does have the historic classic setting and kudos for that.”

I must be missing something. I don’t see ANYTHING involving ANY of the endless demolition that’s been going on in the Times Square area that deserves ANY “kudos”.

However, here’s an idea, maybe we can just do away with electing a mayor in NY and just let the Disney Company run the city….since they do whatever they want anyway.

AlAlvarez on April 12, 2013 at 6:17 am

It is, another run of the mill bad tourist nasty BBQ place.

You would think a decent Midtown BBQ place would eventually emerge. But not so far.

But it does have the historic classic setting and kudos for that.

Astyanax on April 12, 2013 at 4:11 am

Somewhat ironic that Famous Dave’s BBQ survives the demolition of the DeMille and the re-purposing of the Liberty. Can’t say that I would ever identify the signage of the restaurant, while the memory of the DeMille marquee is hard to erase.

techman707 on April 11, 2013 at 10:04 pm

“i have been a frequent TKTS booth customer and never remember a sign stating the former theater interior contained such a restaurant.”

I agree, they certainly didn’t make finding them easy. Although I only passed there once in a while, from a distance I didn’t even know they were there.

AlAlvarez on April 11, 2013 at 7:02 pm

The entrance for Dave’s was on 47th street but the interior looked like it still had remnants of the old lobby waiting areas.

bigjoe59 on April 11, 2013 at 6:06 pm

Hello Again-

i can see my phrasing was a bit off. i should have asked when the Columbia/Mayfair/Demille/ Embassy 1-2-3- interior was gutted after it closed up shop as a movie theater where exactly was the Famous Dave’s BBQ located? i have been a frequent TKTS booth customer and never remember a sign stating the former theater interior contained such a restaurant.

AlAlvarez on April 11, 2013 at 5:57 pm

I think I know what bigjoe59 is asking.

Famous Dave’s BBQ moved to 42nd street where it now occupies the interior of the former Liberty Theatre auditorium.

techman707 on April 11, 2013 at 5:52 pm

“….where is the Famous Dave’s BBQ the interior now allegedly contains?”

What a strange question. If the building has been gutted, it was either removed and sold, or junked.-LOL

bigjoe59 on April 11, 2013 at 5:38 pm


this is a question i have been wanting to make for a while. the Columbia/Mayfair/ Demille/Embassy 1-2-3 may have been gutted but where is the Famous Dave’s BBQ the
interior now allegedly contains?

Tinseltoes on April 10, 2013 at 6:21 pm

The huge corner sign is now a vacant space, and the souvenir store is running a “Going Out of Business” sale (apparently a real one this time).

Tinseltoes on March 14, 2013 at 1:45 pm

Another one bites the dust! Plans for the replacement building are reported and illustrated here: nytimes

HowardBHaas on February 12, 2013 at 12:59 am

Video showing Pscyho at the Demille http://www.youtube.com/watch?feature=player_embedded&v=DjRzj_Ufiew

Astyanax on February 10, 2013 at 6:16 pm

That theate directory, at it’s zenith would also include the Astor, the Victoria and also the Waverly. Curious how Walter Reade Jr., the consummate showman, would have adapted to the changing era, had he not perished in a skiing accident.

dennisczimmerman on February 10, 2013 at 2:59 am

The April 28 ,1968 ad posted above also shows the directory ad for Walter Reade Theatres. Amazing to think that none of those theatres are operating any longer. Granted that was a long time ago, but it is still depressing to think how much we have lost. I saw “War and Peace” at the DeMille Theatre and still remember the Russian outfits that the usherettes wore. Showmanship was what is was all about in those days. Now its move'em in and move'em out and blare them with TV commercials and too many to count sound blasting movie trailers.

Bill Huelbig
Bill Huelbig on February 9, 2013 at 1:11 am

April 28, 1968 ad for War and Peace at the DeMille. Loge seats were $7.50, surely a record high price at the time, but it was for a two-part, 6 ½ hour movie.

Tinseltoes on February 1, 2013 at 6:17 pm

In 1947, British films take over outdoor advertising space: Boxoffice

bigjoe59 on November 26, 2012 at 6:39 pm


i have been thinking about the contradiction Henderson makes in her book “42 St.”. she herself acknowledges Hammerstein’s Victoria as one of the 12 theaters built on 42 ST. between 7th and 8th Avenues. yet she says the American of 1893 built close to where the AMC Empire multi-plex is now was the first of the 12 theaters to be demolished. but the Victoria was torn down in 1915 to build the 1st Rialto movie theater which opened in 1916. the bone of contention seems to be whether the Victoria was completely torn down or if some part no matter how small was kept.

which prompts my question- does a theater have to be completely torn down to be referred to as “torn down”? i’m not quite sure what it was but some element of the Victoria must have been left up if Henderson lists the American not the Victoria as the first of the 12 theaters on the block to be “torn down”.

William on November 26, 2012 at 6:38 pm

About 12 years ago they wanted 1 million a year just for the theatre location.

Tinseltoes on November 26, 2012 at 6:26 pm

That has been the expectation for a long time. I guess that someone finally came up with the BIG BUCKS being demanded. It was one of the very few choice parcels left in the midtown area.

William on November 26, 2012 at 6:12 pm

The block the theatre is located was just sold and is to be demolished in the next year or so for another tower in Times Square. Just talked to the building managing company.

Tinseltoes on July 6, 2012 at 5:01 pm

Featured in this 1950 trade ad for “Destination Moon,” which includes a letter of endorsement by circuit chief Harry Brandt: boxoffice

Tinseltoes on July 2, 2012 at 6:45 pm

Featured in a 1949 trade ad for Republic’s “The Last Bandit”: boxofficemagazine

AlAlvarez on June 28, 2012 at 6:43 am

The 1935 Rialto was a completely new structure.

I think Mary Henderson did not consider the Hammerstein Victoria since the building itself was still there in 1935 and indeed not on 42nd street. The American fire and demolition were in 1930 which would make it the first opened and first closed on the block. It may have re-opened after the depression had it not been for the fire.