Roxy Theatre

153 W. 50th Street,
New York, NY 10020

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Showing 101 - 125 of 1,166 comments

Vito on May 9, 2013 at 7:55 am

Indeed, sadly the Roxy was dust by the time MFL opened. Still it’s nice to reference the great lines from the movie here and there.

Vito on May 9, 2013 at 2:58 am

Oh Mike, that’s cute you can never go wrong with a “My Fair Lady” reference :)

Mike (saps)
Mike (saps) on May 8, 2013 at 6:20 pm

And as Eliza wondered about her late aunt, “what become of her new straw hat that should have come to me?”

MarkDHite on May 8, 2013 at 5:39 pm

Sorry if this is disappointing. The great oval rug got worn out after 20 years and millions of feet took their toll. It was replaced with regular carpet in the sometime in the 1940s.

hanksykes on May 8, 2013 at 4:16 pm

How about the answer to where the huge rotunda rug went?

DavidDymond on February 11, 2013 at 8:48 am

I totally agreed with Mark Hite’s comments. Mark is a member of Theatre Historical Society for years!

Joseph on January 17, 2013 at 8:52 am

I vaguely recall seeing a vintage 1920s or 30s architecture magazine article which described Roxy Rothafel’s NYC apartment (the actual home, not theater) in which he proudly displays a grilled doorway. Wish I could remember the exact details. These may be those doors, in which case the EBAY listing is somewhat incorrect.

MarkDHite on January 16, 2013 at 8:08 pm

I’m not saying those gates aren’t from the Roxy, but I’d be more convinced if they said “Rambusch” instead of Tiffany. Too bad they don’t have a photo of them in the theatre. Just saying they came from the Roxy isn’t exactly “great provenance” in and of itself.

Joseph on January 16, 2013 at 6:19 pm

Take a look at this EBAY listing:

Bronze Tiffany Studio Doors

According to the listing they originate in the NYC ROXY. Does anyone know where in the building they were originally located? My guess is in a non-public area.

WilliamMcQuade on December 2, 2012 at 10:18 am

Look at the original movie Naked City. In the opening minute is a scene of NY while the city sleeps.A quick shot shows a cleaning woman with a bucket moping the rotunda . Talk about thankless jobs

Simon L. Saltzman
Simon L. Saltzman on August 9, 2012 at 4:33 pm

BigJoe, My guess would be “The King and I” (9 weeks), “Bus Stop” (6 weeks), “Giant” (9 weeks) “Anastasia” (8 weeks) all in 1956. There were many A films after that but these had the longest runs and made the most money and were critically acclaimed. Next case.

bigjoe59 on August 9, 2012 at 10:33 am

Hello Again-

as i mentioned in previous posts in the late 50s Hollywood was still operating on the A movie and B movie production level. now just because a film is a A level picture doesn’t mean its going to any good or receive critical acclaim or be a hit at the box office. to which what was the last A level picture to play the Roxy that was both critically well received and had a healthy run?

Joseph on August 5, 2012 at 3:43 pm

interesting marquee photo here:

Vito on July 21, 2012 at 8:47 am

Tinseltoes thanks so much for that link to the Box-office magazine archives. I have often wished I had saved my original copies. I recall how I would look forward to the new addition and now I can relive those wonderful glory days of movies.

Mike (saps)
Mike (saps) on July 19, 2012 at 10:02 am

Tinseltoes, thanks for going through the effort of extracting the most interesting and pertinent articles.

But it’s a double-edged sword, since almost every article is interesting and I have spent many, many (wasted?) hours perusing the back issues that you have selected. So, thanks so much and thanks for nothing!

BobbyS on July 18, 2012 at 10:36 pm

Thanks Tinseltoes for your article on Cinemascope one year old and your terrific magazine as always.

bigjoe59 on July 16, 2012 at 4:53 pm


sorry about that. i thought anything to do with motion picture exhibition was a legitimate topic. oh, well. never said i was perfect. :–)

therefore since this website is apparently only for the discussion of actual physical theaters rather than motion picture exhibition policy do you know where i could discuss the topic of souvenir programs? thanks in advance.

HowardBHaas on July 16, 2012 at 8:47 am

I’m not speaking for Ross & Patrick, but a discussion of a collection of souvenir programs that don’t relate to a particular theater IS going off topic. Ed, some of your post above would seem relevant to the Radio City page on this website. There are conversation threads over at cinematour

bigjoe59 on July 15, 2012 at 2:10 pm


as always i thank my fellow posters for their replies. today i have an interesting two part question. hear from you soon.

*i have a decent size collection of souvenir programs. i think approx. 120? these are actual souvenir programs that were sold in the the theater lobbies and not the thin but colorful leaflets or pamphlets theaters often gave out
during a film’s run. here’s part one- for all of you with a sizable collection of actual souvenir programs which are your favorites? now this has nothing to do with the quality of the film itself just how well designed you think the program is. my top 3 are “The Greatest Story Ever Told” which may be the most elaborate souvenir program in my collection.“Don Juan” starring John Barrymore. not only is the program itself in mint condition but its a complete program in that is still has the separately printed colorized full length portrait of Barrymore that was placed in the middle of the program. then i would choose “The Ten Commandments” from 1956 which rather than have photos from the film had full color paintings of the scenes. so for people with sizable collections what are your favorites?

*part two. everyone who collects x,y or z whether it be coins, stamps, 1st edition books has a “Holy Grail” that one item they have always wanted but never been able to locate. for movie souvenir programs mine would be the one for “The Birth of a Nation”. i believe TBOAN was the 1st film to sell a souvenir program in the lobby. i found a copy in a movie memorabilia store in L.A. a few years ago but it was in such frayed worn condition there’s was no point in spending the $35. i would be willing to spend a reasonable amount for a near mint if not a mint condition copy.

Ed Solero
Ed Solero on July 13, 2012 at 5:05 am

The practice of selling souvenir programs continued on a fairly widespread basis, as far as I can recall, into the early 1980’s. In fact, even some local theaters (such as the UA Lynbrook and the Century’s Green Acres, in my neck of the woods) sold them at the candy counters. I recall picking up booklets for a number of films, including the original “Star Wars,” “1941,” “Rocky II,” “The Empire Strikes Back,” “Dawn of the Dead,” “Raiders of the Lost Ark,” “Return of the Jedi,” and “Reds.” I believe I still have a number of these – albeit in pretty worn condition – stored away in a bin somewhere in my basement.

Joseph on July 12, 2012 at 6:59 pm

The Roxy sold souvenir programs for ALL ABOUT EVE, THE ROBE, THE EGYPTIAN, THE BIG CIRCUS, LIL ABNER, 7TH VOYAGE OF SINBAD, KING AND I, THERE’S NO BUSINESS LIKE SHOW BUSINESS and CAROUSEL. ALSO multi page programs for THE RAZOR’S EDGE and GIANT. I am not sure if these 2 were available to general public or just distributed to premier audiences. Does anyone know of any others? A special program for LOUIS ARMSTRONG’s 1957 appearance was also available. And of course WINDJAMMER. Does anyone know of any others?

Joseph on July 12, 2012 at 6:49 pm

Souvenir programs were not “exclusive” to the location they were being sold in. Rather they are publications like any book or magazine. The publisher would get a license from the movie company, in this case 20th Century Fox and publish and print the book to be sold at the theatre at the time it was playing. The Robe booklet probably sold for 50 cents with the Roxy keeping a percentage of each copy sold. Although there may have been “left overs” at the locations, generally the unsold copies would be the property of the publisher and should have been returned to them. The publisher (also known as vendor) would be responsible for distribution of the book. Running operations like this would be difficult and expensive in the fast moving age of the multiplex.

bigjoe59 on July 12, 2012 at 5:47 pm

Hello to Simon S.

thanks for the info about the engagement of “The Robe” at the Roxy. now the film had a souvenir program of which i picked up a almost mint condition copy of in a memorabilia store about ten years ago. which leads to this question-if a film playing at the Roxy had a souvenir program when the film ended its run would the Roxy send all the unsold copies back to the studio in question or did they keep a few? i have always wondered about that.

the reason i ask is simple. in early 1966 i was at my friend’s house after school and noticed a souvenir program for “The Great Race” on the bookshelf. he mentioned his parents had gotten it when the film played its first run engagement at Radio City Music Hall. when TGR had played my local theater they didn’t sell the program. so i said “oh,well”. the next week i had an idea. i wrote a letter to RCMH and inquired as to whether they had any copies left. now this was several months after the film had left the theater. i included a $1 for the program and $1 for s&h. guess what? the next week i received a package from RCMH which contained not only a mint condition copy of the souvenir program but the two $1 bills. :–)