AMC Rockaway 16

363 Mount Hope Avenue,
Rockaway, NJ 07866

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moviebuff82 on September 10, 2007 at 3:40 pm

just went by the theater today and there was an ambulance along with some cop cars near the entrance; my best guess was someone choked on some popcorn and a lucky moviegoer called 911 to notify st claire’s about it. good thing that the theater was still open and not busy as most people went back to school and work.

moviebuff82 on September 9, 2007 at 4:18 pm

The cost to build this theater was $15 million, one of the most expensive movie theaters in North Jersey. And it was worth the cash, with all the glitz and glamour of a modern multiplex. Too bad they don’t have plasma screens advertising previews like their competition from Clearview, as well as NCM content which is heavily advertised in the pre-show. I hope this changes in the future when the summer movie season returns next year!!!

moviebuff82 on August 31, 2007 at 9:29 pm

Just went to see “Superbad” in the auditorium next to the one where “Bourne” was playing and it was a very packed house. Lots of laughs!!! The presentation was top notch and the sound was very good for a medium budgeted comedy. As for what the #16 screen theater is, I guess it’s clifton commons since that theater gets more hype than the Rockaway location even though it used to be a General Cinema. When the new “Beowulf” movie comes out, I would love to see it in Digital 3d rather than plain old blurry 2d at the Rockaway theater since it will be one year since the theater opened. Oh, and this theater has the best ATMs for purchasing tickets in any theater so that you won’t get stuck in line!!!

moviebuff82 on August 26, 2007 at 11:50 am

went to see bourne 3 in theatre #16 and enjoyed the presentation, the audience was obient except for a few cell phone clicks and something banging near the ladies restroom. one word of caution when watching this movie…there are a lot of blurry action scenes that make use of the shaky cam. this is not the theater’s fault, it’s the way the movie is shot.

moviebuff82 on August 15, 2007 at 12:36 pm

I checked the listings for Rockaway 16 on and found no word of Digital Projection…this stinks as much as the messy popcorn that is poorly managed by the young teens who run this place. As opposed to the new AMC in Paramus, now that’s a nicer theater although a bit more pricey than the Rockaway location. As for that other 16 screener in Clifton that AMC owns, I will never go to that theater again, since it’s the busiest of all the three and traffic is horrible there. Clearview is doing their best to compete with AMC in terms of service and presentation, and they’re doing a decent job of luring those who are dissapointed by the new AMCs to come back to the Clearviews in North Jersey.

moviebuff82 on July 29, 2007 at 7:23 pm

Just went to this theater for the first time in nearly a month, and went to see “Harry Potter” in theater #2. I got in with my parents, and dad had to endure a long line at the food stands…this is one reason why the popcorn tasted a bit stale except the last bits of it although the soda was good. Projection and sound were decent and the seats were good. The theater was packed, too. Everyone enjoyed the movie despite the high ticket prices and long food and ticket lines due to the lousy weather outside. Hopefully this theater will show NCM Fathom stuff soon, as that thing only plays in theaters in the New Brunswick and Newark areas. Any word on when DLP comes to Rockaway? Hopefully when the theater makes a lot of profit this summer.

moviebuff82 on July 8, 2007 at 11:49 am

Here’s an interesting link..
View link
notice that the movie theater is not there, just under construction. This photo needs to be updated to show the new theater. Are there any other map sites that show the theater after it opened?

moviebuff82 on July 6, 2007 at 7:07 pm

Went to see “Transformers” in theater #1. The movie was good, but what happened before me and my dad went to see it was crazy. First, we asked some young guy for two tickets to see the movie, and he rung up four tickets; he would correct and printed out the right amount, but a different showtime (4:20) instead of 5:30!!! We then brought the tickets back to the cashier and got the right ones. Once we entered the auditorium, the Moviewatcher pre-show was a bore; most of the commercials repeated over and over, and the first look segments were all jumbled up…maybe this was a computer glitch. By the time the film was projected, I was happy. Good projection (the DLP version is playing exclusively in Parsippany and Succasunna, which I don’t go to anymore) and great sound…and the audience loved it. Upon leaving the theater, I saw an ad for an NCM Fathom movie coming to this theater…“Dale”. I hope it’s a good movie.

prez1989 on June 26, 2007 at 9:21 pm

i totaly agree wiht you. if someone at amc had “vision” we would have beeh prepared. amc theaters is the big invention place when it comes to theaters. we were the first with stadium seating, the “loveseat seating”(lifting arm rests) and we also were the first ones to make the moviewatcher club. ao at some point someone had vision…but now theyre not really looking ahead because were still doing pretty good. i think even though you all disagree writeing letters will help because you need to start somewhere…and you know how you really get your letter read. you send a letter and you mark it time sensitive and address it to the head of the company and then you almost shure to get it read…most of the time…any more quistions feel free to ask.

moviebuff82 on June 26, 2007 at 2:19 pm

Here’s something I found on the net: The Daily Record’s culture reporter, Matt Mannochio, is asking moviegoers in Morris County if they prefer AMC or Clearview. I got to talk with him after emailing him that I prefer AMC ‘cause of its close proximity and he knew that attendance at the Clearviews has dropped off since Rockaway opened. Go to and click on the updates section for more info.

JJD on June 26, 2007 at 1:12 pm

Thanks again, Michael D. Appreciate your quick response. By the way, anyone at AMC with “vision” should already be reading up on this stuff and preparing for what’s coming, with or without our letters. One final comment: I agree outfitting one theater may not resolve the problem but waiting until all theaters can be outfitted will probably take forever. Maybe something in between.

moviebuff82 on June 26, 2007 at 12:07 pm

thanks, mike d. Even though people still argue about this theater, I’m glad that the movies came back to Rockaway after a five year absence in a big and successful way. It completed a missing link in the mall, back when the only real hot spot in the mall was the FYE store and the Food Court. Too bad ticket prices at the new theater are more expensive than that of the old theater, which is the same at all AMC theaters. Currently, the company is making profits while withdrawing a comeback in the stock market. Hopefully with AMC Rockaway, Garden State 16, and newer theaters, they should recoup their debt and be in the black!!!

prez1989 on June 26, 2007 at 11:57 am

all of your arguements are very true. the problem with the big/small theaters is when we have a movie take happy feet for example. that movie was in theaters for 13 weeks thats a long time and at its 13th week we were still selling out shows. and i think it would be a bad idea to have just one theater in 3d i think if we went we should go all the way so that we can offer the full expernce in all the movies. if you keep sending request to the main AMC corp execs your shure to get a responce sooner or later. you should write a letter. then a week later follow up with another one. make phonecalls do stuff to get the company to show that they are getting your letters. thats the best i can do for now i will ask more quistions and i will give you answers as soon as possable.

moviebuff82 on June 26, 2007 at 11:44 am

Good thing, since the closest theater to show 3D movies is either Parsippany or Succasunna, both with DLP systems that Rockaway doesn’t have!!!

JJD on June 26, 2007 at 7:09 am

Michael D, Thank you for addressing our questions. Please bear with me as I have a lot to say. 1)In general, Rockaway can’t be that unique that it can’t manage to solve the 3D problem, as others have done. Certainly, it could consult with other AMC theaters within its family (like Clifton Commons) to see how they addressed and resolved the financial challenge. 2)I’ll pass on the interlock discussion since I’m not sure what’s involved. But again, is Rockaway the only one with this problem? 3)Regarding paying for both 2D and 3D versions, hey, you gotta spend money to make money (it’s called “investment”) and the 3D versions MAKE money. Between the added volume of customers and increased ticket prices, it would pay for itself. 4)If you’re showing both 3D and 2D versions, the 3D version could actually help the sales of the 2D version. I read somewhere that 2D version sales increased when the 3D sold out. 5)Training booth people to maintain both systems would be part of the “investment” for the future. Successful companies train all the time to keep up with new technologies. Using the training argument to avoid moving forward is short sighted. 6)Assuming the expense is the same to outfit a large or small theater for 3D, a large theater should be equipped to accommodate the crowds on opening day. This would translate to more ticket sales. When sales drop off significantly, discontinue the movie. Unless you show both versions in the first place, moving it to a smaller theater in 2D is not going to significantly add to revenue at that point. The argument that a “small theater is too small and big theater is too big” makes no sense. It’s self-defeating. 7)I disagree that most people don’t care which version they see. That’s not what I’ve been reading. Studies were done that show people are interested in 3D and will pay extra to see what they can’t currently get at home. Otherwise why have the 3D versions been doing three times the business? 8) The ability to show IMAX films?…another plus!!! There are NO IMAX theaters in our area. You have to travel to West Nyack or Lincoln Center in NY, or Atlantic City to see an IMAX movie. I wrote to IMAX Corporation, AMC, Simon Management and the Mayor of Rockaway to get them to add an IMAX theater to the mall, with no success. Well, thanks again for your response. I’m glad we have someone like you working at the theater who asks questions, addresses our concerns, and is learning the business. Please feel free to respond to my comments. And please pass them on to anyone at the theater who will listen. I’m no expert in theater management but I’ve been reading a lot about the new 3D and what’s ahead. 3D is here to stay, finally, and Rockaway is going to have to come around eventually. It just makes good business sense!!!

prez1989 on June 25, 2007 at 9:41 pm

1)ok well…we COULD out fit one theater with a 3d or dlp or something diffrent, BUT it would also stop us from being able to have interlocks between certen theaters with out useing more money and time then nessary. plus we would then have to pay for the regular films AND the 3d film as well and from what i know the 3d is more. then we have to also train our booth people how to maintain the 2 diffrent machines. Another problem would be if we did outfit one theater and one theater only and say it was one of the smaller ones, like theater 14, we wouldnt be able to show big movies in 3d right away because its to small for all the people that would want to see it on opening day. and most people dont really see the diffrence or much care. me personaly i would love to have 3d movies. we would also gain the ablity to show imax movies but it is much more expensicve then out owner in willing to spend. im shur the theater has other reasions that i am unaware of but i will look into it more deeply.

2) Justin, im not fully shure of the #1 16 screener but i do know that it is not paramus. it is to new still for them to be judged. it takes a few months for them to get the money to have secret shoppers and what not. we are currently showin promos for dathom itself. i dont know if we plan on haveing them but i will also look into that. i know its more popular in theaters around collages. security is very good at the theater. but i dont know all of its iner workings. one because im the low man on the totampoll…im on a need to know basis i know what i know because i ask quistions, ALOT of quistions. compared to the older one… i dont even think they really had SECURITY in the word. we have 2 security guards and we have all that good stuff with the bells and whistles.and like i said before the 2 biggest theaters we cant be the only ones with real d becuase then when we wanted to move the movie to a smaller one to make room for a summer blockbuster in them we would lose the 3d. or we would be haveing 3 people in a 300 person theater and 250 in a 220…and that would cause us to LOSE sales.

moviebuff82 on June 21, 2007 at 11:36 am

Michael D, what is the #1 16-screener owned by AMC? I guess it’s the new movie theater in Paramus. One reason why the Rockaway location is number 2 is because of its easy to spot location near busy Route 80. It’s the only movie theater near that highway that is visible for commuters to see. Too bad the AMC in Rockaway doesn’t show NCM Fathom showings like the Met operas or revivals of old horror and 80’s movies in the digital format, something the Rockaway needs to improve to attract a huge crowd. Probably the two big theaters should be using the Real D projectors. BTW, how is security at the theater compared to the old one? So far, no reports of crime or vandalism outside the theater according to what I read in the Daily Record.

JJD on June 21, 2007 at 11:26 am

Michael D, Please help me understand why Rockaway 16 needs to have the same projection equipment across the whole theater. Why is it not possible to outfit at least one screen with the Real D digital 3D system as other theaters have done (like Clifton Commons, Clearview Parsippany & Succasunna, etc.). This would bring in about 3 times the revenue as the 2D versions as reported with “Chicken Little”, “Monster House”, and “Meet the Robinsons”. With all the buzz about the flood of new 3D movies coming out and the support of many top directors, the system would pay for itself in no time. The good news is Rockaway 16 is Number 2!!! Hopefully, that will translate to “digital” sooner than later. Thanks in advance. JJD

moviebuff82 on June 20, 2007 at 4:59 pm

this is a good thing…kudos to AMC for bringing the movies back to rockaway.

prez1989 on June 20, 2007 at 4:43 pm

out of the summer block busters so far in my opinion was so far s3. to be honest though we have had so many sales period for all of our movies i couldnt be positive on what sold the most. i can however tell you that we as of june 16th are the number 2 theater out of all amc theaters that have 16 screens(38 theaters) so being the 2nd best isnt to bad and were number 10 out of all amc theaters in the country. the number one is obviously the one in times square. hope that makes your next visit the best possable out of hime entertainment experiance. if you have anymore quistions feel free to post them in reply to my posts and i will gladly answer them.

moviebuff82 on June 13, 2007 at 3:32 am

thanks for the info! Out of all the summer movies, which movie did extremely well so far at this theater?

prez1989 on June 12, 2007 at 8:21 pm

I work at the theater and WE ARE NOT GETTING DLP ANY TIME SOON. they are to expensive to have for all 16 theaters because we need to have the same equipment accross the whole theater. when we may and I say MAY get them I will post about it. and we wont be getting them untill the theater has been open for atleast a year and a half.

shoeshoe14 on June 12, 2007 at 5:12 pm

I’ve written this it seems many times. Justin, try calling management. If you will waste bandwidth, I will too.

moviebuff82 on June 10, 2007 at 7:32 pm

nice photo; btw, anything new coming to the rockaway theater since opening late last year? It’s still a great place to see a movie, yet the management is a bit slow and the projection is not as sharp as a loews or a clearview theater.