Loew's State Theatre

1540 Broadway,
New York, NY 10036

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TLSLOEWS on October 20, 2010 at 12:14 pm

Thanks Tinseltoes.

Tinseltoes on October 20, 2010 at 8:35 am

On this day in 1948, MGM’s “The Three Musketeers,” starring Lana Turner, Gene Kelly, June Allyson, Van Heflin, and Angela Lansbury in the first Technicolor version of the adventure classic, opened its world premiere engagement at Loew’s State. Since dropping vaudeville at the State, Loew’s had been developing the house as a “Showcase for important pictures,” and had offered a better deal for “Musketeers” than Radio City Music Hall, which had also wanted it.

ediemer on August 2, 2010 at 9:05 pm

From “Motion Picture Herald” 4/20/57, p.31

“Rumor along Broadway is that Loew’s State, now a ‘problem theatre’ because of its size, will convert to a policy similar to the Astor or the Victoria, with the coming of ‘Raintree County’-before long. To appreciate this change, you must understand that Loew’s State has 3,450 seats while the Astor has only 1,300 and the Victoria but 1,060. So, when the sweeping change comes in policy, it will be necessary to ‘block off’ about half the seats at Loew’s State-probably most of the huge balcony, to reduce the capacity to something like 1,500 and with that number, a picture can be held for a run of eight weeks or more, on the best Broadway corner. It seems gruesome, but that is just about what will happen. Loew’s State was built for a policy of vaudeville and pictures with weekly changes, and opened in 1921 to rival Keith’s Palace theatre, in the next block. Now, vaudeville is gone, except for a trace; and weekly changes are gone too, and it’s hard to get long runs in a house with too many seats to keep filled.”

Tinseltoes on July 30, 2010 at 6:08 am

Time marches on at 1540 Broadway, once the address for Loew’s State and its underground replacement, as well as for the corporate headquarters of Loew’s, Inc.: View link

Astyanax on July 29, 2010 at 11:26 am

Terrific view of what appears to have been the original marquee; quite elegant. Also liked the summer straw hats!

TLSLOEWS on July 29, 2010 at 9:40 am

Thanks Tinseltoes,the link worked today,great photo.

Tinseltoes on July 29, 2010 at 5:57 am

It’s working right now. Perhaps you should try linking again. You might have done something wrong or encountered heavy traffic.

William on July 28, 2010 at 4:11 pm

Earlier today it worked, it was a nice shot.

TLSLOEWS on July 28, 2010 at 4:02 pm

Your photo link does not work Tinseltoes,sounds like a great photo.

Tinseltoes on July 28, 2010 at 1:25 pm

Here’s a great 1928 view of the entrance during a publicity visit by MGM’s very own “Leo the Lion.” Signage for the nearby Loew’s New York can be seen in the right background.
View link

AlAlvarez on June 25, 2010 at 7:47 am

That Boxoffice article states that “Tomorrow Is Too Late” was the first foreign film to open in a large Broadway house. Although by 1952 the upper east side art houses played most foreign titles, “Tomorrow is Too late” was hardly the first to open in a large Broadway theatre. In fact, most foreign titles opened there before the art house (sure-seater)explosion.

Gerald A. DeLuca
Gerald A. DeLuca on June 23, 2010 at 5:15 am

Boxoffice piece on Italian film (Tomorrow is too Late) playing Loew’s State in 1952. Issue of April 5, 1952:
View link

AlAlvarez on June 13, 2010 at 3:27 pm

I doubt it, daphx. It was most likely the State Theatre in Ithica, New York.

daphx on June 13, 2010 at 2:12 pm

Was this theater used for concerts in the early 70’s? I recall a concert featuring Yes, Poco Harem and King Crimson. I was wondering if it was in this theater. According to a Poco Harem site there as a concert on 11/1/72 at the Lowe’s State Theater. Anyone know?

William on May 17, 2010 at 11:43 am

It’s listed here as Loews State Theatre 4. That thetare closed around Jan. 2006 and has since been gutted. Virgin MegaStore has also gutted for new retail. (Forever 21, Disney).

Mikeoaklandpark on May 17, 2010 at 10:49 am

Does anyone know what happened to the new Lowes State. I think Vrgin Megstore is also cloosed so I wasn’t sure what happened to the theater do9n below. What htye need to do is take that whole building and make a major theater outof it.

TLSLOEWS on May 17, 2010 at 10:47 am

Nice 1985 photo Tinseltoes.

Tinseltoes on May 17, 2010 at 6:58 am

The Loew’s State Theatre and office building can be seen in the center background of this 1985 photo showing Tommy Hilfiger’s first outdoor billboard in the Times Square area. A sign on the side of the Loew’s building announces that “Out of Africa” is coming for Christmas:
View link

William on May 6, 2010 at 9:19 am

They also advertised “Superman: The Movie” 1978 there too.

Tinseltoes on May 6, 2010 at 7:03 am

The 1976 remake of “King Kong” was advertised on the side of the 1540 Broadway office building: View link

Brad Smith
Brad Smith on April 25, 2010 at 1:40 pm

> Did they continue to perform as “singles” after the break-up?

I don’t believe Dewey Barto did, but his daughter Nancy Walker, who traveled with them on the road, became a stage and movie actress. On television, she played Rhoda’s mother, McMilllan and Wife’s housekeeper and a waitress promoting Bounty paper towels. George got bit parts in several movies, but nothing to equal the success he had with Dewey Barto in vaudeville. He did have a fun gig toward the end of his life as the image on the box and character actor for the breakfast cereal, King Vitaman.

Tinseltoes on April 25, 2010 at 12:44 pm

Thanks for the update, Brad. You seem to have much to be proud of in your father and the Bartos & Mann team. Did they continue to perform as “singles” after the break-up?

Brad Smith
Brad Smith on April 25, 2010 at 11:50 am

> I gather that you have some personal connection with Barto & Mann.

George Mann is my father. He and my mother were divorced not long after I was born in 1941. We were re-connected and became close friends when my mother and stepfather were divorced in 1955. George died in 1977 leaving an amazing collection of photographs he had shot while performing in vaudeville. My wife, a commercial photographer, has gone through the collection and selected about 1,000 photographs to place with akg-images.

> For how long was the team active?

For a little over 15 years. Dewey Barto and George Mann worked in the same Fanchon & Marco productions in early 1926 and joined together as a comedy dance team in September 1926. They were an immediate hit on the west coast and traveled east to play the Palace Theatre on March 14, 1927 to the following revue in Zit’s Theatrical Newspaper, “Ten minutes before they went on at the Palace last Monday afternoon nobody thought very much about Barto & Mann; ten minutes after they came off stage, the whole Broadway world was talking about them…. Acts like these only come along once in a while.” In October 1927, “The Jazz Singer” opened at the Warners’ Theatre, which was the beginning of the end for vaudeville. Barto & Mann were headliners throughout the late ‘20s and ‘30s, increasingly sharing their performances with motion pictures. As vaudeville wound down in the ‘30s, they were fortunate to join the Broadway show, “Hellzapoppin” from 1938 to 1942. They broke up as a team in December 1943.

Tinseltoes on April 25, 2010 at 7:18 am

No, Brad, I didn’t notice, but thanks for pointing that out. I gather that you have some personal connection with Barto & Mann. For how long was the team active?