Loew's Paradise Theatre

2413 Grand Concourse,
Bronx, NY 10468

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Showing 151 - 175 of 765 comments

stevebob on May 22, 2008 at 2:55 am

Though situated in a poor neighborhood, the location of the Paradise has the advantage of proximity to two subway lines plus easy accessibility by car.

The exact same description can be applied to The United Palace (a/k/a Loew’s 175th Street), a venue of similar size and ambiance.

The crowds that have filled the United Palace to see Van Morrison, Annie Lennox and Neil Young weren’t drawn from its immediate vicinity. They traveled! Audiences for shows at the Paradise can, too.

jpietri on May 22, 2008 at 1:51 am

It is too bad that a theater like this is not in manhattan and stuck in a a neighborhod where people generally have no culture at all or an interest in a theater that would show film classics.The neighborhood is the main problem.Nothing against a neighborhood that is primarily Dominican.Believe me I know.I have asked many people around there in spanish(I'am puerto rican).You are talking about the great unwashed that live around there.It just seems to be the truth.I have seen people walk by that theater that could care lees about the treasure they have in their community.

Bwayniteowl on May 19, 2008 at 6:30 am

For those who manage the Paradise, it will be a difficult task to make it a success. In the trade it’s a type of theater known as “a barn.” A beautiful place but difficult to program for. There a several factors working against it even before you take into account the skills of the managers.
Size: 3800 seats is a tough room it fill.
Competition: More established spaces of similar size are plentiful. In mid sized cities you can program for a place this big because it’s the only one in town. Broadway tours can fill it for a couple of nights, concerts on week ends. There is a built in audience base. In NYC there are at least 50 houses in a 10 mile radius that provide either theatre or music on a regular basis.
Name recognition: People know the Garden, Radio City, the Beacon, Broadway. Loews Paradise, not so much. There’s a simple solution. Produce your own show on a regular basis with the theater’s name in the title and get out to as wide an audience as you can. internet, public access, cable.
The Paradise will need to find a niche and build an audience. The key to success will be getting audience members into the habit of going there. Studies find audience members will go to more events if they will go to the first one. If two different shows are playing across the street from each other you will find that they don’t compete against each other but rather complement each other. If an audience member is willing to go to one event, they are more likely to go out the next night to another event. They need variety.
If I were managing the place, I would try to reach out to the local artistic community and make the place available for a series of low cost events. In my youth, it would be a regular battle of the local bands. Local acts on a regular basis. Make your break even point filling the orchestra,close the balcony and make your profit on concessions. Read the article in this Sunday’s Times about programming for the New Victory. Look everywhere for new acts and give them an outlet. That is the road to success. Put butts in seats.

stevebob on May 18, 2008 at 5:20 pm

The two most recent comments speak for those of us who would like to see variety in the programming at the Paradise. Unfortunately, its description in the introduction on this page as a “Latino theatre and special events venue” is vexingly at odds with such a goal.

I raised an objection to the offending phrase in my comment on February 28 and repeat it nowâ€"unless, that is, management’s booking policy genuinely is specifically to target such a narrow audience.

Otherwise, it’s nonsensical and off-putting. Would anyone seriously describe the Apollo Theatre as a Black theatre just because it’s in Harlem? Or a theatre in Chinatown as an Asian theatre? New York City is all about diversity, and even the Bronx is far more diverse than many realize. That description is exclusionary, rather than inclusive.

Because of that great diversity in audiences easily within the potential reach of the Paradise, limiting its programming to hip-hop, boxing and “the occasional Spanish show that comes in” wouldn’t seem to make much business sense, either.

BobFurmanek on May 18, 2008 at 4:17 pm

I would like to see some great vocalists, such as Tony Bennett, Al Martino and Keely Smith. Or some acts from the early days of rock and roll, such as Brenda Lee, Neil Sedaka and Dion. Latin legend Trini Lopez is still cooking and puts on a great show. Big Bands from the forties and doo-wop from the fifties would be wonderful too!

markp on May 18, 2008 at 1:39 pm

It sounds to me like the Paradise as of now, is doing the same types of shows as the Ritz in Elizabeth N.J. That theatre underwent a complete restoration, and now sits empty except for the occasional spanish show that comes in. Yet, with proper management and promotion, that theatre could be as big as the New Jersey PAC in Newark, or the State in New Brunswick. For any of these big theatres to survive as performing arts, they need to be diverse, cater to all, and let people know youre out there. With the Paradise, its been documented in the newspapers, as with the Ritz, no one knows its there.

IanJudge on May 18, 2008 at 9:25 am

I have to agree with Warren over this particular issue – misrepresentation can cause all sorts of issues. A theater can have/be a promoter, but not all promoters work for theaters directly. If one of the promoters who occasionally use the theater I operate was to have a signature/moniker of my theater’s name, I would be irate. It is not clear whether that is the case here, but what is very clear is that many people have great affection and hopes for the Loew’s Paradise, including THE PARADISE THEATER.

theINDUSTRYnyc on May 17, 2008 at 10:05 pm

Gentlemen, We had great success with Patti Labelle and friends and will continue to bring THE BEST of THE BEST to the Theater. We hope everyone enjoys the show and welcome all promoters to put the Theater on the map again…in good taste of course

Warren G. Harris
Warren G. Harris on May 17, 2008 at 10:01 pm

I’m sorry, but I vehemently disagree. Using the name of an active theatre for one’s signature should be BANNED unless the person actually is the owner/operator. If that’s the case with “THE PARADISE THEATER” I consider it acceptable, but otherwise NO!NO!NO!

Ken Roe
Ken Roe on May 17, 2008 at 9:53 pm

Warren, There are no rules regarding what names people log onto as on this site, providing they are not obscene or offensive. ‘THE PARADISE THEATRE’ is quite rightly pointing the way forward on the future of the the Paradise Theater, and drumming up interest for the building. Let’s hope that more shows come our way and keep the building operating.

Last November I toured the building with my group of 60 members of the Cinema Theatre Association (UK) and we were eagerly greeted and welcomed by management and staff of the theatre, who made us feel most at home. If this welcoming attitide is passed onto regular patrons, then the future of the theatre will be even more secure.

theINDUSTRYnyc on May 17, 2008 at 9:27 pm

I’m a promoter and you sir?

Warren G. Harris
Warren G. Harris on May 17, 2008 at 9:18 pm

“THE PARADISE THEATER,” are you speaking in behalf of the management of the Paradise Theater or just someone using that as a pseudonym? If it’s only a pseudonym, I think that you should change it before it causes even more confusion and possibly chaos. I request a decision from the owners of Cinema Treasures as soon as possible. Suppose someone came on here signing themselves “RADIO CITY MUSIC HALL” or “GRAUMAN’S CHINESE?” I don’t think it’s permissible.

theINDUSTRYnyc on May 17, 2008 at 5:18 pm

The theater is going towards a new direction and everything is being updated….Stay tuned

rabbitlaz on May 17, 2008 at 5:05 pm

Warren, the theater has been having events lately such as boxing and their recent Mother’s Day Show. There is also a hip-hop show coming up. About a month ago, I stopped by the ticket booth to inquire about their website, and the unavailability of same at the time. I was told that the website was being updated, and would be back up soon.

Warren G. Harris
Warren G. Harris on May 17, 2008 at 3:46 pm

The above seems to be an announcement that some booking agency is seeking talent to perform at the Paradise and several other Bronx venues. I notice also that the Paradise is listed as “Loew’s Paradise Theater” Is it now usuing that name? If so, the main name in the CT listing should be changed. I’m also puzzled by the apparently new member using the signature THE PARADISE THEATER. Is this an official spokesperson for the Paradise Theater or just someone using it as a pseudonmyn?

theINDUSTRYnyc on May 16, 2008 at 11:29 pm


We welcome signed artist for mini concert events / Party rentals @

Loew’s Paradise Theater 2413 Grand Concourse, Bx, NY USA

El RANCHO E. Tremont & Park Avenue, BX NY USA

PASSIONS E. Tremont & clinton BX NY USA

TEMPLO 154 st & 3rd ave BX NY USA





Warren G. Harris
Warren G. Harris on April 4, 2008 at 6:20 pm

The “Butterfield 8” advertisement displayed above on 4/3/08 at 1:07pm is incorrectly dated. The year was 1961 (not 1960), and the exact date of publication in The New York Times and other newspapers was March 1st, 1961. Due to press deadlines, Loew’s wasn’t able to include Elizabeth Taylor’s ‘Oscar’ nomination, which had been announced in Hollywood on February 27th, but ads did mention that starting on March 2nd.

Warren G. Harris
Warren G. Harris on April 4, 2008 at 3:30 pm

The exterior photo displayed above on 3/31/08 had to be taken during the week starting November 2nd, 1929, which is the day that “Marianne” opened at Loew’s Paradise, according to advertising in The New York Times. That was eight weeks after the Paradise’s grand opening, so “Marianne” would have been the ninth movie to be shown there. Programs changed once a week…The paucity of people outside the Paradise can be explained by the time displayed on the clock above the attraction board. The Paradise’s first show of the day had started at 11AM, only 50 minutes before the photo was taken.

Warren G. Harris
Warren G. Harris on April 3, 2008 at 10:10 pm

“Butterfield 8” opened its exclusive NYC premiere engagement on November 16th, 1960 at Loew’s Capitol Theatre, where it proved a smash hit and had a considerable run. I doubt that the movie reached neighborhood theatres like Loew’s Paradise before the end of December, at the earliest. It could have been 1961, but prior to Taylor’s ‘Oscar’ nomination, which isn’t mentioned in the ad.

Warren G. Harris
Warren G. Harris on April 3, 2008 at 3:30 pm

Here are new direct links to ads from Bronx newspapers for the 1929 grand opening and the Paradise’s 1973 re-birth as twins:
View link
View link

Patrick Crowley
Patrick Crowley on April 2, 2008 at 8:24 pm

Yes, guys. Let’s keep the discussion civil here.

Warren, please refrain from making personal attacks against other users. You may feel justified, but the “be nice” rule applies here. If you don’t have anything nice to say, just don’t comment.

We have the same goal here. Let’s remember we’re using this site to save and document movie theaters… not attack each other.

Warren G. Harris
Warren G. Harris on April 2, 2008 at 3:42 pm

Ken (aka “Lost Memory”), you need to learn to double-check sources, because many of your claims about release dates just ain’t true. MGM’s “Marianne” was released in October, 1929. Its first engagement in the NYC area was an exclusive one at the Captiol Theatre in midtown Manhattan starting on October 18th. I don’t know how long that run lasted, but at least one week. After that, “Marianne” played the Loew’s circuit, but not necessarily immediately after the Capitol. Circuit theatres like the Paradise played movies from other studios besides MGM, so there were sometimes delays in new films reaching the neighborhoods after they finished their Broadway runs.

kencmcintyre on April 1, 2008 at 3:47 am

If the theater opened in September 1929, I guess they played the Davies film as soon as they opened, unless it was a re-release.

kencmcintyre on April 1, 2008 at 3:22 am

These two photos are in the Ben Hall book, “Best Remaining Seats”. The exterior photo is circa 1929. No date for the interior view. As always, apologies if these photos have already been posted: