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Clint is correct. The lobby was street level. You went down about 25 or so steps to get to the orchestra via the lower lobby which was also the location of the concession stand.
The balcony that was slightly above street level was really the mezzanine. It only held about 12 rows of seats.
The true balcony was located above the false ceiling that Martin installed during the Cinerama conversion. It is just a guess on my part but I think that it was about two thirds the size of the orchestra. I only saw it as a shell, with all of the seats removed. There was a walkway built out over the false ceiling section that we used to change the auditorium lights.
Like the Fox, the original projection booth was located above and behind the balcony which gave it a long throw and big vertical keystone. For Cinerama to work, the projectors had to shoot straight on to eliminate this keystone, so the booth was moved to a small area underneath the mezzanine. I do not know what this space was used for in the pre Cinerama days, but it might have been a sound or spotlight booth for live shows.
Write up on 35MM single strip and three projector presentations of How The West Was Won as well as 70MM single strip Cinerama. Half way down is a newspaper ad for Circus World at the Martin Cinerama.
Write up on the 1964 single strip presentation of How The West Was Won at the Cobb with newspaper ad:
Write up on the Fox attraction from August 1964 along with a picture of the newspaper ad:
Sorry, wrong link above. Try this one:
Write up on the Plaza Theatre and its longtime motto: “House of Hits” along with a picture of the stand alone Plaza newspaper ad.
For those of you interested in theatre design, this is a link to the Rialto Theatre in Atlanta Ga. Although more spartan in its appointments, the layout and size of this Rialto is almost identical to that of the Ziegfeld. It was built in the early 60’s and replaced an earlier version on the same site. It is now the performing arts center for Georgia State University.
If you are interested, its CT page is:
Same day and feature (Elvira Madigan) as the Peachtree Battle.
Link to the Drive In ladder ad in the Atlanta paper on August 5, 1964. The blogger has also written up some of his memories of working at these places. Worth a look if you are interested in the drive in culture from 1970 – 1990.
Newspaper ad and write up on the feature opening August 5, 1964 on the South field:
Newspaper ad and write up on the feature opening August 5, 1964:
Newspaper ad from August 1964 and a write up on the lead feature opening that day:
Newspaper ad from August 1964 and a write up on the feature opening that day:
Newspaper ad from August 1964 and a write up of the feature opening that day: