John Kelly of the Washington Post details some of his thoughts on approaching the issue of dealing with bad movie theater behavior.

1. We hold this truth to be self-evident: People ought to be able to go to the movies without being disturbed by the behavior of others. Increasingly, that behavior includes texting during the film. The bright light of the screen is distracting, taking us out of our reverie. It ought not happen. We are determined to address it.

2. We start from the assumption that most movie texters are clueless, not evil. They just haven’t thought about what they’re doing.