Techinicolor has announced a new 3D-on-film solution that it claims is an improvement over previous over/under 3D film prints. While acknowledging that the future probably lies with digital 3D projection, the process is intended to increase the number of screens that can show 3D productions by providing an alternative to digital, at least on an interim basis, Seven studios have indicated interest already.

The system aims to address the shortage of digital 3D screens by using conventional celluloid film prints capable of 3D imaging.

No exhibitors have yet announced they will install the system, but Ahmad Ouri, Technicolor’s president of strategy, technology and marketing, said he expects to announce the first deployment deals for Technicolor 3D at ShowEast next week.

Read more in Variety.